Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
30 May 2013

Guest lecture on Successful Event Organisation

An interesting guest lecture entitled “Steps to success-effective event organization” was delivered by Ms. Monika Nagy, Information Officer at Enterprise Europe Network, on 21st of May 2013.

The lecture was addressed to the postgraduate students of the MA in Marketing, Advertising and PR and the MSc in Leisure & Tourism Management programmes. The students benefited from the key practical insights and the local and international examples provided by Ms. Nagy.

Guest lecture on Successful Event Organisation by Ms. Monika Nagy

In her presentation Ms. Nagy answered the question of what makes an event successful and how marketing tools can be used in the best way in order to have effective results.She also underpinned the importance of targeting the right audience which can significantly improve an event’s success.

The seminar was delivered as part of the Festivals and Events Management unit and is in line with the International Faculty’s aim to bring academia and industry closer. The seminar was sponsored by the Federal of Industries of Northern Greece (FING) and the Enterprise Europe Network.

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