Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
31 October 2014

Marketing Seminar ‘From Guerilla to Gorilla’ by Dr Dimitriadis

Dr Nikos DimitriadisDr Nikos Dimitriadis, Lecturer at the Executive MBA of CITY College, delivered a very successful and insightful marketing seminar in Thessaloniki, on 3 November 2014.

During the two-hour seminar entitled, “From Guerilla to Gorilla: Marketing rules we need to forget and some we need to remember” Dr Dimitriadis touched upon the latest developments in marketing, the challenges that marketing is facing through the rough times of crisis focusing on the need for marketers to change their mentality and practice.

In his presentation Dr. Dimitriadis explained why marketers need to urgently abandon ‘common sense’ and embrace new and old practices in order to make marketing work.

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