A group of business students from the final year of the BA in Business Studies (Marketing) programme visited the premises of E.J. Papadopoulos SA, one of the leading companies in biscuit industry in Greece.
The visit proved to be a truly unique learning experience for our students. The company hosted a factory visit for our students where they had the opportunity to meet Mr. Michael Mavroudis, the company’s Brand Manager, who flew from Athens to Thessaloniki particularly to lead the company visit. Mr. Mavroudis briefed the students and presented an insightful case study on the Caprice brand.
Company visits and working with industry are vital to enhance our students’ employability. This year students will develop an integrated marketing communications plan for the company’s brand Caprice. We are looking forward to the creative and freshly baked ideas!