Marketing Students Competition in Effective Packaging

Final year marketing students of the Business Administration and Economics Department participated in groups in a Competition themed "Packaging That Sells From Theory to Practice" that was organised in context of the Integrated Marketing Communications module led by Dr. Ana Cruz. 

Students were asked to prepare a presentation and evaluate the packaging of an existing product.

The winning team chose Redbull as the product for their packaging strategy and presentation, while the second team chose Trident Xtra Care. 

Congratulations to the winning team and to the runner up team as well to all participating students!

The presentations reflect our students' critical and creative thinking and demonstrate how students go beyond theory and textbooks and apply these skills in practice.