Marketing students develop viral adverts for Wellaby's

Following the company visit at Unismack, our final year marketing students completed a series of particularly creative viral adverts and videos for the Wellaby’s brand in the UK. The project was part of the ‘Integrated Marketing Communications’ unit led by Dr Ana Cruz, Lecturer at the Business Administration & Economics Department of the International Faculty CITY College.

The viral adverts and videos developed by the students apply the theoretical principles and latest research on what makes content go viral online. This insightful, strategic and creative industrial project is part of a key effort to work closely with companies to develop the students’ employability and applied knowledge. 

Wellaby’s brand is manufactured in Greece by Unismack, a Greek company with innovative snack products. The company exports their products to over 11 countries and has become a success story.

Wellaby's Competition Winners

Congratulations to the winning team and the two runner-up teams, as chosen by Wellaby's