Presenters from our Business and Computer Science Department at The 12th Annual EuroMed Academy of Business Conference in Thessaloniki

A group of presenters from the Business Administration & Economics Department and the Computer Science Department of CITY College together with Dr Alexandros Kapoulas, Research Director and Senior Lecturer at the Department, successfully participated with two interesting presentations in The 12th Annual Conference of the EuroMed Academy of Business Conference that was held 18-20 September 2019 in Thessaloniki, Greece. This year the topic of this major Business Management conference was “Business Management Theories and Practices in a Dynamic Competitive Environment”.

Business Administration & Economics Department was represented by a paper from Ms. Natyra Xharavina, PhD Candidate and Dr. Alexandros Kapoulas on the topic “Finding the Way Out of the Netnography Maze – Basic Steps of Conducting Netnography: The Tale of New Researchers in the Field”. An abstract from the Computer Science Department on "Exploring Technological Advancements Dilemmas & Relationship Marketing Practices in the Pharmaceutical Industry of Greece" was also presented by Mr. Konstantinos Giannakopoulos (student at the MSc in Management of Business, Innovation and Technology programme) and Dr. Alexandros Kapoulas. Both presentations were successful and the participants gained the opportunity to create strong networks with a number of international scholars, doctoral students, and business practitioners.

Ms. Xharavina and Dr. Kapoulas’ work is a result of an investigation on netnography, a recently established qualitative online method in the marketing field. This study is a part of a trilogy, part I of which has been published in the International Journal of Market Research (other parts are intended to be presented/published in subsequent papers). The paper in EuroMed received very positive feedback and the authors were encouraged to proceed publishing it to Journals.

Given the success of this year’s presentations, the participants indent to take part again in the forthcoming EuroMed conference presenting their latest achievements.

CITY College encourages its students to participate in conferences and other events and showcase their work gaining an extra opportunity to extend their student experience and get exposed and explore different settings than the normal classroom.