Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
14 November 2019
Chick-fil-A back to CITY College for a Successful Seminar on Effective Social media
Management team from the second largest quick service chicken restaurant chain in the United States shares insights
On 11th November 2019 CITY College were happy to welcome one more time at our main campus in Thessaloniki a team from Chick-fil-A who delivered a particularly successful seminar on 'Providing Effective Customer Service through Social Media'.
The seminar traditionally drew a full house like all previews Chick-fil-A events. It’s worth mentioning that this was the eighth time for CITY College to host the Chick-fil-A business seminar. Invited speakers shared with the audience valuable insights giving a taste of the latest trends in social media and effective social media marketing practices. During their presentation they discussed Chick-fil-A's strategy and objectives, as well as the way the company manages attacks and criticism by competitors or dissatisfied customers.
The event concluded with questions from participants that generated fruitful discussion.
Chick-fil-A is the second largest quick service chicken restaurant chain in the United States, with more than 2,300 locations in 38 US States and annual sales of more than US$10.5 billion.
The seminar was organised by the Business Administration and Economics Department (BAED) and the Career, Enterprise and Employability Centre of CITY College and is in line with our mission to bring academia closer to the industry.
The event was supported by the Interbalkan Institute for Educational and Economic Development (IIEED) and the NGO, Youth Entrepreneurship Education Technology (YET).
About Chick-fil-A
Chick-fil-A is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, specializing in chicken sandwiches. Founded in May 1946, it has more than 2,000 restaurants, mainly in the southeastern United States.
The company's culture is influenced by its founder Truett Cathy's Southern Baptist beliefs; all Chick-fil-A restaurants are closed for business on Sunday as well as Thanksgiving and Christmas.
In 2010 Chick-fil-A took the industry lead in average sales per restaurant, making an average of $2.7 million per restaurant (McDonald's was second with $2.4 million per restaurant). It also features in many top 10 US brand lists.
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