What makes an effective event sponsorship in music festivals? An expert reveals!
Mr. Victor Teiosanu, Premium Brands Director at Ursus Breweries that sponsors one of Europe's best music festivals, the Untold Festival, presented online to our master students of the unit Festivals and Events Management taught by Dr. Ana Cruz, the company's strategy, practices, and insights. The webinar was very informative and as a student commented: "it gave me the inside of stories that I knew only from a consumer's perspective". Thank you Mr. Teiosanu for taking the time to share your knowledge and expertise with our Marketing, Advertising and Public Relations master students! We cherish it!