Dr Cruz invited as judge in prestigious global online marketing competition, GOMAC 2021

Dr Ana Cruz

Congratulations to Dr Ana Cruz on being invited as one of the judges of the Global Online Marketing Academic Challenge (GOMAC 2021). GOMAC is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution. Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google Ads and any other digital advertising platform/channel.

Competition finalists included 103 student teams (414 students) from Australia, Belgium, Canada, France, Germany, Greece, India, Italy, Lithuania, Portugal, Saudi Arabia and the United States. The final results were announced 29 September 2021.

Dr. Ana Cruz is an Assistant Professor at the Business Administration & Economics Department of CITY College, University of York Europe Campus. She teaches marketing and digital marketing and specializes on what makes content go viral.

It was a significant achievement for Dr Ana Cruz to be selected to be one of the judges of GOMAC and contribute her expertise to this prestigious global competition. CITY College congratulates her on her participation and contribution.

Dr Cruz commented after the conclusion of the competition: “Congratulations to the Global and regional winners in the Global Online Marketing Academic Challenge 2021. It was an honour being one of the judges. I was impressed by the level of knowledge, strategic thinking and ability to learn and improve as the campaigns progressed. Well done and thank you to all the professors that mentored the teams, to all participating teams and to the organizing committee. Looking forward to GOMAC2022.”

GOMAC 2021 winners:

From left to right: Eddy Lavallée, Noémie Lespérance-Hudon, Mathilde Barbau

The 2021 Global Winner comes from ESG UQAM in Canada, under the supervision of Professor Harold Boeck. The team worked with Novagrow, a firm that designs and manufactures kitchen counter gardens.