Guest lecture on Exhibitions by Dr Pozrikidis, CEO of TIF Helexpo

CITY College Europe Campus had honour to host as guest speaker Dr. Kyriakos Pozrikidis, the CEO of TIF Helexpo, who delivered an insightful speech entitled "Exhibitions as a marketing tool" for the third year undergraduate students of the Business Administration & Economics Department in the content of International Business Strategy module led by Dr Papadopoulou Lenia.

Students had the opportunity to discuss with Dr. Pozrikidis about the multidimensional impact of exhibitions, their contribution in sustainable local development and the role of "honoured countries".

The guest speech was highly appreciated by students! We would like to warmly thank Dr Kyriakos Pozrikidis for the guest lecture and the valuable insights he shared with our students.