International Business Strategy Week by the Business Administration & Economics Department

Five days full of interesting guest lectures by distinguished academics and professionals

On a five-day event (14-18 November 2022) third year undergraduate students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the remarkable opportunity to attend a series of guest lectures related to International Business Strategies. Lectures were held by academics and professionals from the industry exploring concepts related to a company's positioning and strategic financial planning in the international environment, product country image, distribution channels and exports, international branding and marketing, strategic alliances.

During an intense time frame students were asked to work on, prepare and present to their professors an oral presentation discussing the acquisition of SANI/Ikos by GIC, a Singaporian fund managing the country's foreign reserves.

It was an outstanding learning experience exposing students to recent international strategy trends and further developing their skills in terms of creativity, teamwork, collaboration, research and critical thinking and time management.

The event took place in the context of the 'International Business Strategy' module led by Dr. Lenia Papadopoulou.

Special thanks go to our amazing speakers!

Mr. Ioannis Verginis
Member of the Board of Directors, Arab-Hellenic Chamber of Commerce and Development
President of Trade Department, Thessaloniki Chamber of Commerce and Industry
Honorary Consul of the Grand Duchy of Luxembourg, Thessaloniki.

Dr. Dimitrios Nikolaidis, CEO of Embryolab IVF Clinic

Mr. Othon Pylarinos, Operations Manager, AXEL S.A.

Mr. Yannis Vaharoglou, COO, Ioniki S.A.

Mr. Chris Liassides, Associate Professor, Business Administration & Economics, CITY College, University of York Europe Campus

Prof. Leslie Szamosi, Director of the Pan-European MBA, CITY College University of York Europe Campus