Applied Neuroscience Lab

The Applied Neuroscience Lab is part of the Neuroscience Research Centre (NEUREC) of CITY College, University of York Europe Campus, in Thessaloniki, Greece. The Applied Neuroscience Lab is equipped with state-of-the art technology and can be access by staff and students at CITY College who wants to conducted basic research and applied studies in neuroscience-related fields such as Neuromarketing, Neurolinguistic and Neuropsychology. It is located at Leontos Sofou Building, 8th floor.

The Applied Neuroscience Lab is equipped with three electroencephalogram (EEG) headsets (EMOTIV Insight 2.0) to record electrical brain (electrical) activity while people conduct different activities (e.g, resolving a problem, decision-making about products, etc) or are exposed to different stimuli or situation (e.g., brands, products, faces etc).

The lab is also equipped with one of best Eye tracking systems in the field (Tobii Pro Spark), which allows to record different measures of eye movement strategies of people watching visual stimuli, videos, reading text or conducting different tasks in the computer.