Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
17 September 2024
Real-World Business Challenge: CITY College Students Partner with Fintech Leader Credissimo
Final-year students from the Business Administration and Economics Department at CITY College had a unique opportunity to dive into the fast-paced world of fintech. Through a hands-on collaboration with Credissimo, a top fintech company from Bulgaria, they worked on a real project that bridged academic knowledge with practical business challenges.
Tasked with developing a financial product tailored to 18-25-year-olds, students were mentored by Mr. Emil Iliev, Marketing Manager at Credissimo. Their journey included conducting an online survey and performing competitive analysis, overcoming real-world obstacles such as limited access to financial data and the unique income patterns of their target audience.
The final proposals were presented to Mr. Iliev and Ms. Neeva, Chief Legal Officer at Credissimo, who praised the students' innovative solutions, analytical depth, and professionalism. Credissimo’s leadership expressed enthusiasm about future collaborations, reinforcing the value of hands-on experience in shaping the next generation of business leaders.
What is the Practicum?
Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability.
They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring.
The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
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