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Webinar: Visual attention and social media
Event Date: 29/05/2025
Exploring consumers’ visual attention through Eye-tracking towards social media posts about sustainability in fashion
Join our free webinar
on visual attention and social media
Thursday, 29 May 2025
19:00 - 20:00 AMT
Speaker:
Dr Elina Ketikidi Gerakis
Lecturer
CITY College, University of York Europe Campus
Business Administration and Economics Department
Topic:
“Visual attention and social media: Exploring consumers’ visual attention through Eye-tracking towards social media posts about sustainability in fashion”
Overview:
Social media is a key way fashion brands share messages and it’s a great tool to raise awareness about sustainable fashion. While many brands try to talk about sustainability online, few have looked at how people actually pay attention to those posts.
This webinar examines how people pay attention to fashion brands' social media posts about sustainability. Using eye-tracking and interviews, it explores what grabs viewers’ attention and how visuals can make sustainable messages more effective.
The link to join the webinar will be sent to all registered participants on 29 May 2025.
The event will take place in the frame of the Bachelors and Masters programmes offered by CITY College, University of York Europe Campus in Thessaloniki. Event participants will have the opportunity to attend a brief presentation of CITY College, University of York Europe Campus and its programmes.
Accreditation and Recognition by:
