Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
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Mr George Efstathiadis

Director, Executive Development Institute (EDI)

Academic Position

Associate Professor in Marketing and New Product Development

 

Position

Director, Executive Development Institute (EDI)

Academic Qualifications

· MBA (Marketing) Youngstown State University, Ohio, U.S.A.
· BSc in Economics, Wabash College, Indiana, U.S.A.
· Teacher’s Certificate Chartered Institute of Marketing, UK

Office L. Sofou Building, 7th floor
Office Hours

Monday - Friday 10:00- 16:00 and 

During MBA weekends

Telephone 2310 536544, 528450 (ext. 140)
Email efstathiadis@york.citycollege.eu
Skype george.efstathiadis


Mr Efstathiadis is the Director of the Executive MBA programme at CITY College. EDI offers the Executive MBA program as well as Training and Development programs to the business community of South East and East Europe as well as the Caucasus region. He is a consultant of Business and Marketing Strategy as well as on Marketing Communication for major companies in Greece and South East Europe. Ηe was also an International Consultant for the World Bank/IFC and a Certified Lecturer of the Chartered Institute of Marketing (UK). He is a member of the American Marketing Association and of the Greek Institute of Marketing (EIM) in which he is a past president of the Macedonia Chapter.

Mr. Efstathiadis has held important marketing management positions during the past 30 years. He was Marketing Director at MEVGAL S.A., Commercial Director at ALPINO S.A., and Marketing Manager at Steyer Hellas S.A. He has also worked as Client Service Director at Point Zero Advertising Agency/BBDO GROUP. Mr Efstathiadis sat on the Board of Directors of 2 Greek multinational companies.

Teaching

Mr Efstathiadis has taught the past 25 years modules at both the undergraduate as well as postgraduate level (including the EMBA) at CITY College, the University of York Europe Campus. He has taught the units of Marketing, Strategic Marketing, New Product and Service Development, Integrated Marketing Communications, Advertising and Promotion Management and Consultancy Project.

Research Interests

His research interests are in Marketing Strategy, Advertising, Marketing Communications and New Product and Service Development.

Publications

Ketikidis, P. H., Efstathiadis, G., Szamosi, L., & Kefalas, P. (2014). An Entrepreneurial Model for the Internationalization of Executive MBA Programmes: The Case of the International Faculty of the University of Sheffield, CITY College. In The 2014 University-Industry Interaction Conference. Barcelona-Spain.
 
Kim Cassidy, Steve Baron, Dominic Elliott, and George Efstathiadis
Service Science 2013 5:14-16
 
"Studies-Factors Affecting Retail Store Selection In The Small Electrical Appliance Sector".  Economic Society of Thessaloniki – Athenian Policy Forum.  November 9-11, 2006. [With S. Pilitsis, George Efstathiadis, Leslie T. Szamosi]

 

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