Dr Katerina Marazi

Dr. Katerina Marazi holds a BA in English Language and Literature, an MA in American Literature and Culture, a PhD in Intercultural Studies and American Pop Culture and a Post-graduate Certificate in Learning and Teaching (CiLT) in Higher Education from the University of Sheffield. Her research interests include adaptation and brand identity theory, transmedia storytelling, and media franchise culture. She is particularly interested in the context of the entertainment industry, media studies, and reception studies. Her doctoral dissertation views adaptation as a cultural process of dialogic meaning-making and power play. In addition to the textual comparison of adaptations employed mainly in Literary Studies, she argues for the contextual comparison of intellectual property adaptations in franchise culture through the implementation of brand identity. Dr. Marazi is a member of the Hellenic Association for American Studies, the European Association for American Studies and a member of the Multimodal Group, an academic research team of the School of English at Aristotle University, Thessaloniki. She is also a Fellow of the Higher Education Academy. She has taught first-year undergraduate courses in the School of English, Aristotle University including Computer Literacy, Introduction to Fiction and Introduction to the Literary Research Paper.     

• Introduction to Film Studies
• Composition Writing
• Introduction to Media Studies
• Understanding Film
• Adaptation across Media
• Principles of Interpreting
• Intercultural Communication

• American Pop Culture
• Adaptation Studies
• Brand Identity and Management
• Trans-media storytelling and world-building
• Media Franchise Culture
• Reception Studies

Articles:

Marazi, K., (2020). You've Become Part of a Bigger Universe. You Just Don't Know it Yet: Adaptatio, Intertextuality and the Case of Total Branded Entertainment.Ex-centric Narratives Journal of Anglophone Literature, Culture and Media: Popular Culture in a New Media Age & Other Essays [online]. 4, 83-99. Available from: https://ejournals.lib.auth.gr/ExCentric/issue/view/1056/showToc

Mantzaris, T. and Marazi, K., (2019). Seasoning the Novel: Mark Z. Danielewski’s The Familiar. Ex-centric Narratives Journal of Anglophone Literature, Culture and Media: Identity Broodings in Chicana/o & Other Essays [online]. 3, 303-316. Available from: http://ejournals.lib.auth.gr/ExCentric/issue/view/1018/showToc

Marazi, K., (2019). Media Franchise, Brand Identity and Fidelity: Reconsidering the book-to-film debate in the Brand Context. The ESSE Messenger [online]. 28(2), 32-53. Available from:https://essenglish.org/messenger/vol-28-2-winter-2019/?fbclid=IwAR18Pw1yXydslRrxkXqQQBhGk-njI6npT4e2E8Jw6QNfNLFWy6sxVPm_E1M

Marazi, K., (2019). Superhero v Superhero: Contemplating the brand of justice. In: E. Zantidis, ed. Semiotics and Visual Communication III: Cultures of Branding. Newcastle: Cambridge Scholars Publishing. pp. 62-78.

Marazi, K., (2015). Superhero or vigilante? A matter of perspective and brand management. European Journal of American Culture, 34(1), 67-82.

Marazi, K., (2014). Brand Identity, Adaptation, and Media Franchise Culture.Acta Universitatis Sapientiae, Film and Media Studies, (09), 229-242.

Book Reviews:

Marazi, K., (2020). Book Review: Mack Hagood, Hush: Media and Sonic Self-Control. European Journal of American Studies. [online]. Available from: https://journals.openedition.org/ejas/15972

Marazi, K., (2019). Book Review: Joy Katzmarzik,Comic Art and Avant-Garde: Bill Waterson's "Calvin and Hobbes" and the Art of American Newspaper Comic Strips. European Journal of American Studies:[online]. Available from:  https://journals.openedition.org/ejas/15335

Marazi, K., (2018). Book Review: Gavaler, Chris, Superhero Comics. European Journal of American Studies. [Online]. Available from:  https://journals.openedition.org/ejas/13283

Marazi, K., (2017). Book Review: Casey Brienza: Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics. European Journal of American Studies. [Online]. Available from: http://ejas.revues.org/12355

Marazi, K.. (2017). Book Review: Jeff Porter. Lost Sound: The Forgotten Art of Radio Storytelling. European Journal of American Studies [Online]. Available from: http://ejas.revues.org/12171

Marazi, K., (2016). Book Review: Ahu Tanrisever. Fathers, Warriors, and Vigilantes: Post-Heroism and the U.S. Cultural Imaginary in the Twenty-First Century. European Journal of American Studies [Online]. Available from: http://ejas.revues.org/11687

Marazi, K., (2014). Book Review: Hunting the Dark Knight: Twenty-First Century Batman. “Acting (on) the Text: The Case of New Media.” Synthesis, (05), 256.

 Marazi, K., (2014). Book Review: Matthew Pustz, ed. Comic Books and American Cultural History: An Anthology. European journal of American studies [Online]. Available from:  http://ejas.revues.org/10255