Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
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Mr Fotis Syropoulos
Lecturer
| Academic Position |
Part-time Lecturer in Digital and Social Media Marketing, Humanities Department |
| Academic Qualifications |
|
| Office Hours |
By appointment. Please email fsyropoulos@yorkeuropecampus.eu to arrange a meeting. |
| fsyropoulos@york.citycollege.eu | |
| https://www.linkedin.com/in/fotis-c-syropoulos-58579960 |
Fotios C. Syropoulos is a PhD Candidate at the University of Macedonia, Thessaloniki, researching the use of AI in advertising and its ethical challenges under the supervision of Associate Professor Leonidas Hatzithomas. He combines over three decades of professional experience in marketing, retail management and adult education with ongoing academic research in digital advertising, influencer marketing and AI-driven brand communication.
At CITY College, University of York Europe Campus, he teaches Digital and Social Media Marketing (CHD2203) in the BA in Communication and Digital Media. He also serves as a Research Staff Member at the University of Macedonia's Internship and Career Services Office.
He is an active member of the international advertising research community, having presented at ICORIA 2024, 2025 and 2026, and chaired sessions and panels at these conferences. He holds a Cambridge CELTA qualification and is an accredited oral examiner (B1–C2) for ESB, LRN and TIE.
Teaching
CHD2203 — Digital and Social Media Marketing BA in Communication and Digital Media, Stage 2, Humanities Department
Research Interests
- AI in advertising and marketing communication — ethical challenges and consumer response
- Consumer trust and transparency in AI-generated content ("AI washing")
- Virtual and human influencer effectiveness
- Attention, engagement and visual processing in digital advertising (eye-tracking methodology)
- Digital marketing strategy for SMEs, NGOs and cultural organisations
- Sustainability credibility and greenwashing in brand communication
- Open and distance learning, adult education, and inclusive teaching strategies
Publications
Journal articles and book chapters
- Makri, M., Margariti, K., Syropoulos, F., Hatzithomas, L., & Boutsouki, C. (in press). Pixels with Power: AI Influencers and Their Impact on Digital Advertising Effectiveness. Advances in Advertising Research. Springer Fachmedien Wiesbaden.
- Ktisti, E., Syropoulos, F., Vlachopoulou, E., & Chatzilazaridou, O. (2025). Artificial Intelligence: A systematic review of advertising and marketing communication tools. Advances in Advertising Research XV, pp. 3–21. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-49114-7_1
- Syropoulos, F. (2024). Navigating the Delivery Economy: Exploring Marketing Rules and Insights from the Greek Model. The Hellenic Open Business Administration Journal, 7 (1 & 2). ISSN: 2585-2825.
- Syropoulos, F., Frantzeskaki, E., & Palikidou, A. (2024). Empowering Adult Learners: Synergising Innovative Teaching Strategies in Teaching English as a Foreign Language, Economic Perspectives and Dyslexia Support for Inclusive Education. ICC Journal, 6, 35–51.
- Syropoulos, F., & Frantzeskaki, E. (2023). Long-Term Challenges Faced by Adults with Dyslexia: Education, Employment, and Social Inclusion. Neos Paidagogos online, 39, 242–256.
- Syropoulos, F., & Frantzeskaki, E. (2023). Long-Term Challenges Faced by Adults with Dyslexia: Education, Employment, and Social Inclusion. ELT News online, 389, 22–25.
- Syropoulos, F. (2020). Adult Education: The Role of Financial and Family Issues in Student Absenteeism. Neos Paidagogos online, 20, 578–585.
- Syropoulos, F., & Sakkoula, N. (2020). Parental Involvement in Intercultural Education: The Role of ICT Utilization. Neos Paidagogos online, 21, 123–128.
Conference presentations
- Smyrnaiou, A., Syropoulos, F., Hatzithomas, L., & Boutsouki, C. (2026, June 25–27). The Impact of AI Medical Advice on Purchase Intention for Health and Wellness Products. ICORIA 2026, Barcelona.
- Syropoulos, F., Hatzithomas, L., & Boutsouki, C. (2025, June 26–28). From Traditional Digital Advertising to AI-Driven Advertising: A Systematic Review. ICORIA 2025, Rotterdam. Syropoulos, F. (2023, December 1–3).
- The Contribution of Open and Distance Learning in the Skills Upgrade and Reorientation of Unemployed Individuals. 40th International Conference on Special Sciences, IPODE, Patras. Under review
- Syropoulos, F., Hatzithomas, L., Boutsouki, C., & Margariti, K. The L.E.A.P. Framework: Mapping the AI-Driven Paradigm Shift in Advertising through a Hybrid Review. International Journal of Advertising.
Other Information
Academic affiliations:
- Research Staff Member — University of Macedonia, Internship and Career Services Office
Conference service:
- Session Chair — ICORIA 2026 Barcelona ("AI, Influencer Expertise & Health")
- Panel Chair — ICORIA 2025 Rotterdam
- Panel Chair — ICORIA 2024 Thessaloniki (also doctoral colloquium)
Professional qualifications:
- Licensed Economist (2008) · Licensed Accountant/Tax Consultant, Class C (2009)
- PE80 Economics Teacher Licence (2021)
- EOPPEP Certified Adult Trainer (EB27206, 2016); EOPPEP Evaluators Register (2021)
- Cambridge CELTA (1999); Cambridge Certificate of Proficiency in English (1997)
- Oral Examiner for ESB EUROPALSO Hellas, LRN ESOLNET Hellas, TIE GNOSIS Hellas
Languages: Greek (native), English (C2-Professional)
Contact
- Email: fsyropoulos@yorkeuropecampus.eu
- ORCID: 0009-0009-9860-637X
- LinkedIn: linkedin.com/in/fotis-c-syropoulos-58579960
Accreditation and Recognition by:
