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Shaping the Future of Marketing: CITY College students offering innovative strategies for KONVA’s product launch
Real-life experience: students collaborated with a leading company to develop a marketing strategy for a new product line. Cutting-edge solutions: leveraging influencer marketing, social media campaigns and fitness-related events students targeted at engaging health-aware consumers. Industry collaboration: the collaborating company’s active involvement provided valuable insights and real-time feedback, enhancing the students’ professional development. As part of their third-year Business Studies programme, undergraduate students of the Business Administration and Economics Department engaged in a real-world consultancy project in collaboration with KONVA AEBE, a leading Greek company in the seafood industry. KONVA, known for its population brands TRATA and Flokos, sought fresh promotional strategies for its new product line, TRATA High Protein Meals. The students’ task was to develop a comprehensive and cost-assessed 12-month promotional plan aiming at raising brand awareness, increasing sales and enhancing KONVA’s brand image. Focusing on the suggested by the company target population of Greek consumers aged 18-43, passionate about fitness and wellness, the students proposed a variety of strategies including social media marketing, influencer partnerships, event marketing and strategic alliances. Under the supervision of Dr. Fenia Mavrodi, the students conducted thorough primary and secondary research, exploring marketing trends and consumer preferences in Greece. Their innovative strategies aligned with modern digital marketing trends, including Instagram and TikTok content creation, giveaways and fitness-related events. Ms Gianna Tzika, CEO of KONVA, and Ms Korina Matsouka, Marketing Manager of KONVA, were actively involved in guiding and supporting the students’ research and recommendations. This hands-on project allowed students to apply their academic knowledge to solve real-life business challenges and gave them the opportunity to work closely with a company and its key-stakeholders; hence offering valuable insights into the professional world of marketing and brand promotion. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
24/09/2024
A second successful 'Free Memory Test Day' by CITY College, Alzheimer Hellas and the YMCA
A great opportunity for our student volunteers from the postgraduate programmes in Cognitive Neuropsychology and Clinical Neuropsychology of CITY College who participated in the activity to put their knowledge into practice, as well as offer to the community. The Free Memory Test Day organised by CITY College, University of York Europe Campus, the Hellenic Society of Alzheimer's Disease and Related Disorders (Alzheimer Hellas) and YMCA was held - for a second time this year - with great success on Wednesday, 18 September 2024 at the premises of YMCA in Thessaloniki. People above 60 years old had the opportunity to do a free preventive memory test and receive the results and corresponding instructions. The supervision of the event was undertaken by Ms Georgia Papaioannou, Lecturer in Neuropsychology at the Department of Psychology of CITY College and Ms Magda Ouzouni, Ms Despoina Liapi and Ms Christina Tzalavara, Psychologists at Alzheimer Hellas. A group of student volunteers from the postgraduate programmes in Cognitive Neuropsychology and Clinical Neuropsychology of CITY College also participated in the activity and had the chance to put their knowledge into practice as well as offer to the community. The event was attended by Dr Madga Tsolaki, Neurologist-Psychiatrist-Theologist Professor at the Aristotle University of Thessaloniki and President of the President of the Panhellenic Federation of Alzheimer's Disease and Related Disorders, Ms Aristi Tzoni, Directorate for Action and Social Offer of YMCA as well as other representatives of the three organising bodies. Following the success of the first event in earlier in March, the second Free Memory Test Day took place in the context of the social responsibility action of CITY College, Alzheimer Hellas and YMCA with the aim of promoting the prevention of dementia and Alzheimer's disease, as well as informing the public and raising awareness. Special Thanks A big THANK YOU to Georgia Papaioannou, Lecturer in Neuropsychology at our Psychology Department and to Magda Ouzouni, Psychologist at Alzheimer Hellas for the scientific supervision of the event, to Nena Evgeniadou, Part-time Lecturer at our Psychology Department, as well as to our student volunteers (Fenia Tsaousi, Spiros Torofias, Christina Katsoridou and Despina Karagiozova) from our postgraduate programme in Cognitive Neuropsychology and Clinical Neurospychology, who participated in the event! Special thanks to the event’s sponsors: Papadopoulos S.A biscuits, Lidl Hellas and PAIKO Nera Makedonias.
24/09/2024
Real-World Business Challenge: CITY College Students Partner with Fintech Leader Credissimo
Final-year students from the Business Administration and Economics Department at CITY College had a unique opportunity to dive into the fast-paced world of fintech. Through a hands-on collaboration with Credissimo, a top fintech company from Bulgaria, they worked on a real project that bridged academic knowledge with practical business challenges. Tasked with developing a financial product tailored to 18-25-year-olds, students were mentored by Mr. Emil Iliev, Marketing Manager at Credissimo. Their journey included conducting an online survey and performing competitive analysis, overcoming real-world obstacles such as limited access to financial data and the unique income patterns of their target audience. The final proposals were presented to Mr. Iliev and Ms. Neeva, Chief Legal Officer at Credissimo, who praised the students' innovative solutions, analytical depth, and professionalism. Credissimo’s leadership expressed enthusiasm about future collaborations, reinforcing the value of hands-on experience in shaping the next generation of business leaders. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
17/09/2024
Real-life project for Cetracore-Jetoil SA: CITY College Students Tackle ESG Reporting
Empowering Future Green Leaders: CITY College Students Tackle ESG Reporting for Cetracore-Jetoil SA For undergraduate students, few opportunities are as impactful as working on a real-life project with an oil company. In line with CITY College’s mission to bridge academia with industry and its commitment to the public good, final-year students from the Business Administration and Economics Department embarked on a groundbreaking project: drafting an ESG (Environmental, Social, and Governance) report for Cetracore-Jetoil SA. Under the supervision of Dr. Alexandra Prodromidou, the students utilised the ESG framework to assess the company’s current sustainability practices and reporting standards. By conducting in-depth interviews and consultations with internal and external stakeholders, the students explored the company’s sustainability vision and needs. They also received strategic input from the University of York Sustainability Clinic on how to avoid greenwashing, ensuring their proposals were both ethical and forward-thinking. With invaluable guidance from Ms. Despoina Papadopoulou, Biofuels & Sustainability Specialist and Mr. Dimitris Boufeas, Head of Imports and Exports and Biofuels of Cetracore-Jetoil SA’s biofuels and sustainability team, the students gained first-hand experience in addressing key sustainability challenges shaping the energy sector’s future. Their final draft ESG reports provided the company with rigorous, research-based recommendations, contributing directly to Cetracore-Jetoil’s environmental, social, and governance initiatives. Ms Despoina Papadopoulou commented: “Collaborating with CITY College on the creation of our draft ESG report was a truly impressive experience. The students demonstrated a high level of professionalism, delivering a well-structured and inclusive report that exceeded our expectations. Their attention to detail and thorough research highlighted their commitment and understanding of the project. We are grateful for this valuable partnership and look forward to future collaborations." What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
16/09/2024
MBA Scholarships Announcement for Managers from Kosovo 2024-25
CITY College, University of York Europe Campus is offering ten (10) scholarships of half nominal tuition fee waiver (-50%) to students from Kosovo for Executive MBA studies for the academic year 2024-25 (start date of programmes: 7 November 2024) until the end of the specific academic programme. Scholars who will successfully complete the programme will be awarded 2 MBA degrees from two leading universities of Europe: an MBA degree from a top British university, the University of York and an MBA degree from a prestigious French university, the University of Strasbourg. Under the scholarships initiative, CITY College aims at supporting tuition of students from Kosovo who wish to study at CITY College in Thessaloniki, Greece and pursue a globally recognised degree from a world-class university. Pan-European Executive MBA (part-time) Face-to-face OR Online delivery IMPORTANT: View the SCHOLARSHIPS ANNOUNCEMENT (PDF) Information on requirements, selection criteria and how to apply Application Deadline: Monday, 23 September 2024 You should submit your application and relevant documentation by email to admissions@york.citycollege.eu
06/09/2024
Free Memory Test Day by CITY College, Alzheimer Hellas and YMCA
The following event will take place in Thessaloniki, in Greek Τετάρτη, 18 Σεπτεμβρίου 2024 9:00-14:00 | Ιστορικό κτήριο Χ.Α.Ν.Θ. | Θεσσαλονίκη Το CITY College, University of York Europe Campus, η Ελληνική Εταιρεία Νόσου Alzheimer και Συγγενών Διαταραχών (Alzheimer Ελλάς) και η Χ.Α.Ν.Θ. διοργανώνουν Ημέρα Δωρεάν Εξέτασης Μνήμης με αφορμή την Παγκόσμια Ημέρα Νόσου Alzheimer, που είναι η 21η Σεπτεμβρίου. Ποιος μπορεί να συμμετέχει Οι ενδιαφερόμενοι (άνω των 60 ετών) θα έχουν τη δυνατότητα να κάνουν δωρεάν προληπτικό έλεγχο μνήμης με τη χρήση κατάλληλων ειδικών τεστ. Οι συμμετέχοντες θα ενημερώνονται επιτόπου σχετικά με την αξιολόγηση του τεστ και θα τους δίνονται οι αντίστοιχες οδηγίες. Δεν απαιτείται η κράτηση θέσης. Τα τεστ θα διενεργούνται στις εγκαταστάσεις της Χ.Α.Ν.Θ. με σειρά προτεραιότητας κατα την προσέλευση. Διάρκεια εξέτασης Τα τεστ θα διαρκούν 10-15 λεπτά και θα γίνονται με μορφή ερωταπαντήσεων. Επιστημονική επιμέλεια από την Alzheimer Ελλάς και τον Τομέα Νευροψυχολογίας και Νευροεπιστημών του CITY College Μία ομάδα καταρτισμένων επιστημόνων από την Alzheimer Hellas και τον Τομέα Νευροψυχολογίας και Νευροεπιστημών του Τμήματος Ψυχολογίας του CITY College θα αναλάβουν την επιστημονική επίβλεψη της δράσης. Στην δράση συμμετέχουν εθελοντές φοιτητές του μεταπτυχιακού προγράμματος στην Γνωστική Νευροψυχολογία και στην Κλινική Νευροψυχολογία του CITY College. Join and share! Συνδιοργάνωση:
30/08/2024
Announcement of the ‘Boris Trajkovski’ MBA Scholarships 2024-25
The Presidency of the Republic of North Macedonia, the Ministry of Education and Science of the Republic of North Macedonia and CITY College, University of York Europe Campus are jointly offering twenty (20) ΜΒΑ scholarships for the Pan-European Executive MBA programme running in Thessaloniki, Greece for the Academic Year 2024/25 (start date of programme: November 2024) until the end of the specific academic programme. Executive MBA MBA in General Management MBA in Marketing MBA in Finance MBA in Logistics and Supply Chain Management MBA in Health Care Management MBA in Human Resource Management Scholars who will successfully complete the programme will be awarded 2 MBA degrees from two leading universities of Europe: an MBA degree from a top British university, the University of York and an MBA degree from a prestigious French university, the University of Strasbourg. More information about the Executive MBA programme. Scholarships Application Deadline: The deadline for the application and submission of the required documents is Friday, 13 September 2024. Applications for Scholarships should be submitted to the Ministry of Education and Science. View the scholarships announcement on the Ministry's website Information Interested candidates may contact our Representative Office in Skopje for more information about the ‘Boris Trajkovski’ Scholarships: Ms Marija Nikovska Country Manager 14 Skupi Str., Skopje Tel: +389 2 3064 533 email: marija.nikovska@york.citycollege.eu
13/08/2024
Summer School 2024: An international learning experience
The 6th Summer School on the topic of Migration completed successfully at our main campus in Thessaloniki Participants from many European countries joined the course and got the most out of this unique learning experience Another Summer School was successfully completed at our main campus in Thessaloniki, bringing together students from a number of European countries creating a unique international learning environment. Built on the success of the previews years, Summer School 2024 on “Global displacement, human rights and unequal development” was organised by CITY College, University of York Europe Campus 27th of June until the 4th of July 2024. The summer school focused on critical humanitarianism and the limitations posed on the migrants’ ability and even ‘right’ in the eyes of the public to express and perform parts of their identity beyond that of refugees or asylum seekers. Participating students came together to think about, discuss the topic. Discussions were carried out in various formats: workshops, lectures, experiential approaches and on-hands experiences both indoors and outdoors. Students got the most out of this exciting experience. The Summer School included a series of lectures and speeches by academics from the University of York and the University of Sheffield, workshops, as well as field trips which includeda tour at the Castles of Thessaloniki, as well as a day trip to the archaeological site of Dion and Litochoro. In addition, a visit was made to the premises of the NGO Solidarity Now in the center of Thessaloniki. CITY College's summer schools are renowned for their international character, attracting students from Greece, the UK, and other European countries. Our comprehensive educational program is complemented by a vibrant social program that allows students to immerse themselves in Thessaloniki's rich culture, cuisine, and international character. The Summer School took place in cooperation with: The University of York Migration Network (MIGNET) The Department of Politics of the University of York The Department of Politics of the University of Sheffield The Department of Sociological Studies of the University of Sheffield The University of Sheffield Migration Research Group Photo Gallery To view more photos please see the link below: Summer School 2024 - photo gallery
08/07/2024
Graduation Party - Class of 2024!
On Friday 28th June, the Alumni Department of CITY College Europe Campus hosted the Class of 2024 graduation party at Les Zazous Bar Restaurant, an unforgettable celebration that will be cherished for years to come. Ms Theofano Kyriakou, Director of the Alumni Department of CITY College greeted all students and on behalf of the University extended the heartfelt congratulations to all the graduates and warmly welcomed them to our dynamic, global, and extraordinary alumni community! We are so proud of each and every one of them! Congratulations again, Class of 2024! May your future be bright and filled with success!
05/07/2024
CITY College Europe Campus hosts Summer School 2024 for Ukrainian university staff and students
CITY College, University of York Europe Campus had the pleasure of hosting for a fourth time a group of talented Ukrainian students and staff from the Karazin Kharkiv National University (KKNU) who attended a Summer School at our main campus in Thessaloniki, 21-29 June 2024. The summer school combined academic rigor with cultural immersion, featuring a range of classes and site visits across Thessaloniki and Northern Greece. The KKNU staff and students enjoyed a week of knowledge acquisition, skill development, and unforgettable experiences. The programme’s educational and cultural character was evident, as it incorporated not only lectures but also guided city walks, visits to iconic landmarks like the White Tower of Thessaloniki, and day trips to Northern Greece. The week also included various social activities and outings. We would like to thank our staff members, namely Dr Kalliopi Megari and Dr Maria Matiaki from our Psychology Department for their invaluable contribution to the Summer School. The project was generously funded by the University of York (UK) and was organised and supported by CITY College, University of York Europe Campus. The Summer School was a truly unforgettable experience for Ukrainian students as well as our staff that further strengthened our bonds of friendship! Photo Gallery To view more photos please see the link below: Summer School 2024 gallery
04/07/2024
Academic Excellence Achievements of the University of York
Proud of our university! We are proud to announce that the University of York is one of only four UK universities, alongside Imperial, Oxford and Cambridge, to both: have an overall rating of Gold under the 2023 Teaching Excellence Framework (TEF) be 10th in the Times Higher Education (THE) ranking of the Research Excellence Framework (REF) 2021 Since its foundation in 1963, the University of York has consistently demonstrated its commitment to academic rigour, propelling it to a high ranking in the UK. We are very proud of our university and its achievements!
02/07/2024
Online Open Lecture by Dr Ladas organised by the University of York
Sleep Tight: Consciousness at work Friday 7 June 3:00 - 4:00pm (EEST) Online Speaker: Dr Aristea Ladas Assistant Professor & Research Associate Psychology Department, CITY College, University of York Europe Campus Overview: Does our brain fall asleep? Can sleep help us unveil the mysteries of consciousness? How is hallucinogenic consciousness interesting for science? Do prophetic dreams exist? Is there any value in dreaming? Neuroscience, psychology and philosophy join forces to answer these ever important, and certainly interesting, questions. Presented by CITY College, University of York Europe Campus, our event draws on the latest research on sleep, dreams and hallucinogen use. This event will take place live on Zoom Webinar. Join the event
07/06/2024
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