News & Events

Student Spring Symposium 2024
15-16 May 2024 Official website
15/03/2024

An exciting visit to the University of York by CITY College Students' Union (CSU) representatives
Representatives from our Students’ Union (CSU), including, President Etnik Ballata and Sports Officer Gianni Bello, along with Director of Student Services and Alumni Ms. Theofano Kyriakou, had the opportunity to visit the University of York in early March 2024. The primary objective of this visit was to establish stronger ties and facilitate crucial meetings with YUSU (York University Student Union) and other influential members within the university community. CSU (CITY College Student Union) and YUSU (York University Student Union) representatives visit the Vice-Chancellor During their visit, the delegates from CITY College, University of York Europe Campus, engaged in fruitful discussions with officers from the British university namely Professor Charlie Jeffery, Vice-Chancellor and President Professor Tracy Lightfoot, Pro-Vice Chancellor for Teaching, Learning and Students and Professor Steve King, Associate Pro-Vice-Chancellor (Teaching, Learning and Students) who were pleased to discuss a range of academic topics and student-related matters. The itinerary included insightful visits with Ben Vulliamy, Chief Executive of YUSU to York Vision, University Radio York and York Student Television, where CITY College delegates received comprehensive tours of the student media facilities. The significance of student media in shaping student life was emphasised throughout these visits. Furthermore, the delegation visited the Computer Science Department, various student venues both on the West and the East Campus, sports teams and York Sports Centre, societies, and Heslington Hall. They interacted with students, elected officers, and university staff, fostering a deeper understanding of the University of York's vibrant community. City tour with YUSU (York University Student Union) On the final day, the CSU representatives had a meeting with the Director of the Office of Philanthropic Partnerships and Alumni, Ms Mary Howarth and Rachel Collins, Alumni Experience Manager in Learning. CITY College delegates with Ben Vulliamy With great enthusiasm our representatives returned back to Greece with many promising plans for the growing friendships and strategic partnerships that our university staff and students are forging. These connections serve to uphold and strengthen the bond between the institutions, providing access to a broader range of opportunities and enriching the learning experiences of both student bodies.
13/03/2024

Professional Development Seminar: Employability Skills Reflection
19 March 2024
12/03/2024

Maria Sachpazian contributes article to York's Teaching and Learning Magazine
Congratulations to Maria Sachpazian, Lecturer at CITY College's Humanities Department, on her article in the York Teaching & Learning Forum Magazine entitled "Mapping the journey to learning in the 21st century: Spotting friends, foes and falsehoods". Click on image to enlarge
11/03/2024

Professional Development Seminar: CV Making, Cover Letter & Interview Tips
12 March 2024
08/03/2024

A successful Neuromarketing event by our Business Administration and Economics Department
A highly informative Neuromarketing event was organized by the Business Administration & Economics Department of CITY College, University of York Europe Campus on 5th March 2024, held at our main campus in Thessaloniki. This event showcased how businesses worldwide utilise neuroscience for enhanced research and strategic development. Through practical examples from various industries and countries, the speakers emphasised the advantages of employing new scientific approaches to decipher and influence human behavior. Distinguished speakers shared their knowledge and expertise on the topic during the event. These included Dr. Gaia Rancati, Assistant Professor of Marketing and Neuromarketing, Department of Marketing, Jones A. College of Business and Visiting Assistant Professor, IULM University, Dr. Nikolaos Dimitriadis, Programme Lead of MSc in Neuromarketing at CITY College, Head of Neuro Consulting Optimal HR Group, Prof. Alexandros Psychogios, Professor of HRM & OB, Loughborough Business School, Loughborough University, Dr. Kiki Koutmeridou, Chief Behavioural Scientist at DonorVoice and Lecturer at our Business Department and Dr. Elina Ketikidi, Lecturer, at our Business Department and Leading our Applied Neuroscience Lab. The event took place in the context of our MSc in Neuromarketing programme and concluded with an opportunity for attendees to visit CITY College's Applied Neuroscience Lab, allowing them to further explore the fascinating world of neuromarketing and its applications. Watch the event online
07/03/2024

Final Call For Scholarships for students from Kosovo 2024-25
CITY College, University of York Europe Campus is offering additional scholarships of half nominal tuition fee waiver (-50%) to students from Kosovo for Bachelors, Masters, and Executive MBA studies for the academic year 2024-25 (start date of programmes: October 2024) until the end of the specific academic programme. Under the scholarships initiative, CITY College aims at supporting tuition of students from Kosovo who wish to study at CITY College in Thessaloniki, Greece and pursue a globally recognised degree from a world-class university. Undergraduate (Bachelors) Postgraduate (Masters) Face-to-face | Weekends | Online* * depending on the programme Pan-European Executive MBA (part-time) Face-to-face OR Online delivery IMPORTANT: View the SCHOLARSHIPS ANNOUNCEMENT (PDF) Information on requirements, selection criteria and how to apply Application Deadline: Wednesday, 26 June 2024 You should submit your application and relevant documentation in person to Mr Gregory Dikaios, Director of Student Recruitment, during his visit in Prishtina, on Wednesday, 26 June 2024 16.00 - 18.00 at Sirius Hotel
07/03/2024

Free Memory Test Day by CITY College, Alzheimer Hellas and YMCA
The following event will take place in Thessaloniki, in Greek Τετάρτη, 20 Μαρτίου 2024 9:00-14:00 | Ιστορικό κτήριο Χ.Α.Ν.Θ. | Θεσσαλονίκη Το CITY College, University of York Europe Campus, η Ελληνική Εταιρεία Νόσου Alzheimer και Συγγενών Διαταραχών (Alzheimer Ελλάς) και η Χ.Α.Ν.Θ. διοργανώνουν Ημέρα Δωρεάν Εξέτασης Μνήμης με αφορμή την Ημέρα Περιθάλποντα Ατόμων με Άνοια, που έχει οριστεί τα τελευταία χρόνια η 17η Μαρτίου. Ποιος μπορεί να συμμετέχει Οι ενδιαφερόμενοι (άνω των 55 ετών) θα έχουν τη δυνατότητα να κάνουν δωρεάν προληπτικό έλεγχο μνήμης με τη χρήση κατάλληλων ειδικών τεστ. Οι συμμετέχοντες θα ενημερώνονται επιτόπου σχετικά με την αξιολόγηση του τεστ και θα τους δίνονται οι αντίστοιχες οδηγίες. Δεν απαιτείται η κράτηση θέσης. Τα τεστ θα διενεργούνται στις εγκαταστάσεις της Χ.Α.Ν.Θ. με σειρά προτεραιότητας κατα την προσέλευση. Διάρκεια εξέτασης Τα τεστ θα διαρκούν 10-15 λεπτά και θα γίνονται με μορφή ερωταπαντήσεων. Επιστημονική επιμέλεια από την Alzheimer Ελλάς και τον Τομέα Νευροψυχολογίας και Νευροεπιστημών του CITY College Μία ομάδα καταρτισμένων επιστημόνων από την Alzheimer Hellas και τον Τομέα Νευροψυχολογίας και Νευροεπιστημών του Τμήματος Ψυχολογίας του CITY College θα αναλάβουν την επιστημονική επίβλεψη της δράσης. Στην δράση συμμετέχουν εθελοντές φοιτητές του μεταπτυχιακού προγράμματος στην Γνωστική Νευροψυχολογία και στην Κλινική Νευροψυχολογία του CITY College. Join and share! Συνδιοργάνωση:
05/03/2024

Guest Lecture: Data Analytics in Digital Marketing: A Use-case between Google Analytics and Microsoft Power BI
Join with Google Meet
04/03/2024

Guest Lecture: Data Analytics in Digital Marketing: A Use-case between Google Analytics and Microsoft Power BI
Join with Google Meet
04/03/2024

York Summer School: English Language, British Culture and Intercultural Skills
English Language, British Culture and Intercultural Skills Discover the University of York programme This programme of the University of York is designed for participants to improve their English language, intercultural competency and soft skills through interactive lessons, workshops and project work. Participants are immersed in British Culture through a rich schedule of visits and trips in the historic city of York and beyond. Dates and Course Details Students have the option to join one of two, two-week sessions: Session One: 3 - 17 July 2024 Session Two: 17 - 31 July 2024 More about this course. Apply now!
28/02/2024

Neuromarketing Event | Brains, Business and Behaviour: How Neuroscience Changes Marketing and Management
Brains, Business and Behaviour: How Neuroscience Changes Marketing and Management Tuesday, 5 March 2024 | 17:00-19:00 (EET time) CITY College, University of York Europe Campus (3, L. Sofou st. Lecture Theater 8) Thessaloniki (In Person or Online) Watch the event! Speakers Dr. Gaia Rancati Assistant Professor of Marketing and Neuromarketing, Department of Marketing, Jones A. College of Business Visiting Assistant Professor, IULM University Dr. Nikolaos Dimitriadis Programme Lead of MSc in Neuromarketing, CITY College, University of York Europe Campus Head of Neuro Consulting Optimal HR Group Prof. Alexandros Psychogios Professor of HRM & OB, Loughborough Business School, Loughborough University Dr. Kiki Koutmeridou Chief Behavioural Scientist at DonorVoice Lecturer, Business Administration & Economics Dept., CITY College, University of York Europe Campus Dr. Elina Ketikidi Lecturer, Business Administration & Economics Dept., CITY College, University of York Europe Campus Leading the Applied Neuroscience Lab at CITY College, University of York Europe Campus Overview Business is about people. Both internally (for employees) and externally (for customers) companies try to understand, predict and influence human behavior. But where does human behavior come from? And how can we really predict it and change it? This event discusses and explains how businesses around the world apply neuroscience for better research and better strategies. By using practical examples from many industries and countries, the speakers will demonstrate the benefits of using new scientific approaches for decoding and influencing human behavior inside and outside the company. The event is organised by the Business Administration and Economics Department of CITY College, University of York Europe Campus, and is supported by CITY College's Applied Neuroscience Lab. Participants will have the opportunity to visit the lab at the end of the event. Join and share! Schedule 17.00 - 17.10 Opening by Aggeliki Papakonstantinou Head, Business Administration & Economics Dept., CITY College 17.10 - 17.40 Human-robot interactions in retail stores: the immersion contagion Dr. Gaia Rancati 17.40 - 18.00 Neuromarketing and Beyond: How Neuroscience is Revolutionizing Business Dr. Nikolaos Dimitriadis 18.00 - 18.20 NeuroManagement: An Emerging Field Prof. Alexandros Psychogios 18.20 - 18.40 Uncovering The Hidden Forces of Consumer Behaviour Dr. Kiki Koutmeridou 18.40 - 19.00 Neuromarketing Lab Visit with Dr. Elina Ketikidi Register now! Join in person or online! Add to Google Calendar Speakers' Short Bios Dr. Gaia Rancati Gaia Rancati, PhD, is assistant professor of marketing and neuromarketing at Middle Tennessee State University in the USA, where she is also director of the Neuromarketing Lab. She is also a visiting assistant professor at IULM University in Italy. Previously, she was an assistant professor at Allegheny College in the USA and senior researcher at Claremont Graduate University in the USA. Her research focuses on the application of neuromarketing in the interaction between humans and artificial intelligence in retail stores, online and in the metaverse, but she is also interested in luxury fashion. She is the author of the first paper on human-robot interaction in retail stores measured using neuro-tools, which was recognized as one of the most influential papers of 2023. Among the companies she works for her research there are Amazon, Tesla, Ford, Sotheby’s, Buckle, Fedon 1919. She is an active member of the American Marketing Association and co-founder of Affectively Research, the first academic neuromarketing network in the US, where she is responsible for the galvanic skin response module. She is a brand ambassador for iMotions. In 2022, she was a speaker at the World Neuromarketing Forum. Since 2019 she has been a speaker at the World Retail Congress. In 2019, she was awarded Woman of Excellence in Retail at the World Economic Forum. Before turning to academia, she was sales manager at Louis Vuitton and retail manager for Value Retail and Max Mara. Dr. Nikolaos Dimitriadis Dr. Nikolaos Dimitriadis is an award-winning communications professional, book author, educator and consultant. He spoke at TEDx for the urgent need for Brain-Based Communication and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. Dr. Dimitriadis has scanned more than 8,500 brains from 25 countries globally for Neuromarketing, NeuroHR and academic purposes. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, AstraZeneca, CISCO, SAP, Pierre Fabre, Coca Cola, T-Mobile, Dixons, Banca Intesa Sanpaolo, Societe Generale, Unicredit, Microsoft, VMware, Raiffeisen Bank, SAP, DELL, USAID and others. He is the Head of Neuro Consulting Services at Optimal HR Group, Athens (Greece), offering cutting-edge Neuromarketing and NeuroHR research and consulting. He has received his PhD and MBA from The University of Sheffield (UK), and he is a certified Neuromarketer. He teaches regularly in various MBAs and other university and corporate programs around the world. He is a Professor of Practice at The University of York Europe Campus, Greece, where he leads the MSc in Neuromarketing. He is also a Visiting Professor at the School of Economics and Business of the University of Ljubljana, Slovenia. Lately, Dr. Dimitriadis helped launch wellbeing.ai, a Belgium-based pioneering startup in the field of emotional and mental health tech at work. Dr. Dimitriadis received the Greek Excellence Award 2022 from the Hellenic Institute for Customer Service for his global professional contributions. Prof. Alexandros Psychogios Prof. Alexandros Psychogios is a Professor of HRM & OB at and Deputy Head of Work & Organisation Group at Loughborough Business School, Loughborough University. He is also a Visiting Professor in various Universities in Europe and a Research Associate at South-Eastern European Research Centre in Greece. His specialization is on International & Strategic HRM; Leadership, Neuroscience & Complexity; Performance & Reward Management. Prof. Psychogios has a wide experience of participating in various research and consultancy projects. His work has been published in several journals like British Journal of Management, Human Resource Management Journal, International Journal of HRM and European Journal of Industrial Relations, Economics & Industrial Democracy, Employee Relations, Leadership & Organization Development Journal, etc. In August 2020, Academy of Management awarded him with the Benedictine University Award for Outstanding Research Work on Ethical Issues in Consulting. Prof. Psychogios co-authored the books: Neuroscience for Leaders (Kogan Page) that has been translated in Chinese (both dialects), Vietnamese, Japanese, Portuguese and Greek, and Managing People in SMEs in Turbulent Contexts (Routledge). Dr. Kiki Koutmeridou Kiki is the resident Chief Behavioural Scientist at DonorVoice, the only behavioural science-based fundraising agency. Her role involves a hands-on partnership with non-profit organizations. By integrating behavioural science principles into fundraising strategies, Kiki helps these organizations not only increase their revenue but also enrich the donor experience. With an MSc in Neuroscience, a PhD in Cognitive Psychology and, as former head of two applied behavioural science units, Kiki expertly applies academic understanding to real world fundraising challenges. Her approach is distinguished by her ability to translate complex behavioural science concepts into practical, actionable strategies that lead to measurable success. She’s spent years applying her expertise directly with clients all around the world with an unparalleled track record of success. Dr. Elina Ketikidi Dr. Elina Ketikidi Gerakis currently holds the position of a Lecturer in Management at CITY College, University of York Europe Campus & New Bulgarian University, while also is the Neuromarketing Ethics Coordinator at CITY College, University of York Europe Campus. At CITY College, University of York Europe Campus she is also leading the Applied Neuroscience Lab. With a strong academic foundation from The University of Sheffield (UK), where she pursued her Ph.D. in Social Sciences, her expertise spans across various domains, including Sustainable Fashion, Digital Marketing, and Neuromarketing. The focus of her Ph.D. thesis was on millennials visual attention towards social media posts regarding sustainability in fashion, which has been explored through the lenses of an eye tracker. Dr. Ketikidi Gerakis was the Dissemination & Communication Manager at the South-East European Research Centre (SEERC) and currently she is Research Associate at South-East European Research Centre (SEERC). In the past she was a Digital Account Executive at the multinational advertising company MullenLowe Athens. She has previously worked as Social Media Marketing Consultant at The Fashion Revolution Foundation. Driven by her passion for Sustainable Fashion, Digital Marketing, and Neuromarketing, Dr. Ketikidi Gerakis continues to make meaningful contributions in academia, industry, and societal endeavors, bridging the gap between research, marketing innovation, and ethical practices.
26/02/2024
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