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News & Events
Career Days Online 2022
For more information contact the Career & Employability and Enterprise Centre E: careers@york.citycollege.eu T: 2310 514 771
22/03/2022
Guest Lectures by Real Estate Agent of Keller Williams Company for our Business Students
Bachelors students of our Business Administration & Economics Department had the opportunity to attend two insightful guest lectures by Mr. Apostolos Kaltsas, Real Estate Agent, Property Investor, Kaltsas Realty Team, Keller Williams Greece & Cyprus. Mr. Kaltsas shared his deep knowledge with our students regarding “Facility Location Selection & Risks in the Real Estate Sector” by presenting as a Real Estate Agent of Keller Williams Company. Fruitful discussions took place regarding real case studies he faced and valuable practical experience was shared. The guest lectures took place in the frame of the ‘Operations Management’ unit led by Dr Athanasios Fourtounas, Assistant Professor at CITY College's Business Department, during which topics like the factors that influence the decision of a company to choose a location for its facilities and a proper layout but also the workflow design were discussed.
21/03/2022
Prof. Burger-Helmchen from the University of Strasbourg delivers Open MBA seminar in Yerevan
Prof. Thierry Burger-Helmchen, Deputy Vice-President for Learning and Teaching, University of Strasbourg delivered an insightful Open MBA Seminar in Yerevan on “How to be a Manager in 2022?”. The successful event took place on 17 March 2022 at the Yerevan Marriott Hotel. In his presentation Prof. Burger-Helmchen discussed the numerous challenges a manager faces in 2022 such as COVID-19, remote work, transformational leadership, new tools, nudges, new kpi, ever-increasing competition etc. Based on the latest academic research and worldwide data gathering Professor Thierry Burger-Helmchen underlined the real changes and highlighted how managers can create a fearless and creative organisation. The seminar was well-attended and received very positive feedback from participants. The event took place in the context of the Pan-European Executive MBA dual degree programme jointly offered by CITY College, University of York Europe Campus and the Faculty of Economics and Management of the University of Strasbourg.
21/03/2022
MBA Seminar and Panel Discussion in Yerevan with Prof. Szamosi
An Open MBA Seminar / Panel Discussion titled ‘Meet the CEO – What Top Management is Looking For?’ took place successfully in Yerevan with Professor Leslie Szamosi, Director of the Pan-European Executive MBA programme and a group of five CEO panelists, namely Mr. Aram Mkhitaryan, Executive Director of Agroleasing Credit Company, Mr. Denis Laus, the General Manager of Armenia Marriott Hotel, Ms. Amalya Yeghoyan, Executive Director of Gyumri Information Technologies Center, Ms. Lilit Asatryan, President of Women Entrepreneurs Network of Armenia and Ms. Araksia Martirosyan,CEO of IAB (International Academy of Business). Participating CEOs shared their insights and best career practices and ideas for success. The event was organised as part of activities of “Decade of Educating Leaders-10 years in Armenia” series and took place in the context of the Pan-European Executive MBA programme delivered in Yerevan by CITY College, University of York Europe Campus.
21/03/2022
Successful MBA seminar by Prof. Szamosi in Yerevan
Professor Leslie Szamosi, Director of the Pan-European Executive MBA, delivered a successful MBA seminar in Yerevan on ‘Organisational and Individual Change Triggered by the Pandemic: Working through Extreme / Revolutionary Change’ for the employees of the Armenian Museums at Matenadaran, the Museum and Institute of Ancient Manuscripts in Yerevan. The event was organised as part of activities of the “Decade of Educating Leaders-10 years in Armenia” series. The event was organised in cooperation with ICOM Armenia (International Committee of Museums). Prof. Szamosi also had the opportunity to present the Pan-European Executive MBA dual degree programme offered in Yerevan.
21/03/2022
Award Ceremony for our Executive MBA graduates in Yerevan
Our Executive MBA graduates in Yerevan celebrated the awarding of their MBA degrees in a ceremony that took place on 10 March 2022. The degrees were presented to MBA graduates by Prof. Leslie Szamosi, Director of the Executive MBA programme and Victor Clark, Deputy Head of Mission of the British Embassy in Yerevan, who also honoured the event with his presence. The Award ceremony was followed by a short reception for the graduates, current students, families and friends. The event was successful overall and was widely covered by local media. CITY College warmly congratulates all MBA graduates in Armenia and wishes them every success in their future endeavours.
21/03/2022
Exploring Neuromarketing: Trends and case studies in the century of the human brain
Tuesday, 12 April 2022 | 17:00-19:00 Keynote Speakers Dr. Matt Johnson Neuromarketing Professor, Hult International Business School Author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Dr. Nikolaos Dimitriadis Programme Lead of MSc in Neuromarketing, CITY College, University of York Europe Campus Head of Neuro Consulting Optimal HR Group Panelists Magda Chourdaki Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja Marketing Director, OTP Bank, Serbia Welcome Addresses Haris Lalatsis Head of Education & Research Team, Marketing Club Greece Carla Nagel Executive Director, International Neuromarketing Science & Business Association (NMSBA) Caterina Garofalo President of AINEM - Italian Association of Neuromarketing Meet our speakers! Watch the event! Join and share! Event Overview The 21st century has been described as the century of the human brain. This is a result of the developments of modern neuroscience which, with new methodologies and technologies, have managed to unlock many secrets of the brain. Important questions about how the brain takes decisions and what influences how we behave have now reliable answers through modern neuroscientific research. Marketing, in its continuous efforts to better understand the buying behaviour and decision making of customers, has embraced the neuroscientific method. Neuromarketing is a modern market research approach which uses tools that read the reactions of the human brain and body, so that brands can gain a deeper understanding of whether their campaigns will be effective or not in the marketplace. Neuromarketing is emerging as a necessary approach in decoding buying behaviour, since 95% of all our decisions are taken in our unconscious mind, and some decisions are even taken by our brains up to 11 seconds before we are consciously aware of them. The main goal of the event is to present the latest developments in the field of neuromarketing and to explore its best application through real case studies from the market. Marketing professionals from major brands will share their experience about the use of neuromarketing in five key parameters: Why did they choose to use neuromarketing? Where have they used it? What were the results? How has the use of neuromarketing changed their business and mindset? What do they believe is the future of neuromarketing and market research? The official language of the event is English. Programme 17:00-17:15 Welcome addresses 17.00 Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece 17.05 Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) 17.10 Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing 17.15-17.30 Keynote Speech Dr. Matt Johnson, Neuromarketing Professor at Hult International Business School and author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Speech title: Neuromarketing and The Future of Consumer Behavior 17.30-17.45 Keynote Speech Dr. Nikolaos Dimitriadis, Programme Lead of MSc in Neuromarketing CITY College, University of York Europe Campus, Head of Neuro Consulting Optimal HR Group Speech Title: Neuromarketing: Understanding Customers in the Century of the Human Brain 17.45-18.45 Panel Discussion Neuromarketing in Action: My Experience with Neuromarketing Moderator: Dr. Nikolaos Dimitriadis Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja, Marketing Director, OTP Bank, Serbia 18.45-19.00 Q&A Session and closing remarks * Send us your questions for the Q&A session: Do you have questions for our speakers? If yes, please email them at events@york.citycollege.eu. Our speakers will answer your question(s) at the Q&A session. You may send your questions prior or during the event. Supported by: Watch the event! Note: The event is going to take place online and will be broadcast through Live-streaming. Registered participants will receive the link of the event a few days before it takes place. Join and share! Add to Calendar
16/03/2022
Professional Development Seminar: CV Making, Cover Letter & Interview Tips
22 March 2022
16/03/2022
CITY College Europe Campus signs a Cooperation Agreement with YMCA Thessaloniki
CITY College and YMCA Thessaloniki have signed a Cooperation Agreement, aiming at joining forces in various areas of common interest. The scope of cooperation includes various joint projects and activities in the areas of social action, solidarity, volunteering and community activities. Present on the occasion representing CITY College were Mr. Nikos Zaharis, University-Industry Collaboration Manager and Director of our research centre, SEERC, and Mr. Dimitris Kiakidis, Director of the Career, Employability and Enterprise Centre. YMCA was represented by the President of the Board of Directors, Ms. Eleni Athanasiadou, as well as other members of YMCA’s Board of Directors and top administration, namely, Mr Evaggelos Galousis, Ms. Giouli Vrochidou, Ms. Eleni Korra, Mr. Vassilis Ioannou, Mr. Thanos Mpegkas, Ms. Aristi Tzoni and Ms Chrysa Giasimaki. As both institutions have a long tradition in education, knowledge transfer and social action, the collaboration is expected to be fruitful in many ways.
11/03/2022
Students from the English Studies Department participate in a translation internship for an EU project
Students of the English Studies Department successfully completed a translation internship for DigiLeap (Digitally Shifting EU’s Law & Legal Studies’ Content in Higher Education), an Erasmus+ project of the European Union. More specifically, YET, one of the project partners, and its founder and CEO, Mr Vassilis Tsoulis, offered our students the opportunity to complete an internship by translating educational material for the project from English into Greek. Under the supervision of Dr Zoi Tatsioka, Head of the English Studies Department, students were able to hone their translation, decision-making and time management skills and gain valuable experience. Antonia Chatzikonstantinidou, Athanasios Filanis, Eleni Gavriilidou, Sofia Georgouliou and Smaragda Giannaraki, congratulations on your excellent work.
11/03/2022
Professional Development Seminar: Employability Skills Reflection
15 March 2022
11/03/2022
International Youth Opportunities - Erasmus+European Solidarity Corps
08/03/2022
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