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News & Events
Prof. Burger-Helmchen from the University of Strasbourg delivers Open MBA seminar in Yerevan
Prof. Thierry Burger-Helmchen, Deputy Vice-President for Learning and Teaching, University of Strasbourg delivered an insightful Open MBA Seminar in Yerevan on “How to be a Manager in 2022?”. The successful event took place on 17 March 2022 at the Yerevan Marriott Hotel. In his presentation Prof. Burger-Helmchen discussed the numerous challenges a manager faces in 2022 such as COVID-19, remote work, transformational leadership, new tools, nudges, new kpi, ever-increasing competition etc. Based on the latest academic research and worldwide data gathering Professor Thierry Burger-Helmchen underlined the real changes and highlighted how managers can create a fearless and creative organisation. The seminar was well-attended and received very positive feedback from participants. The event took place in the context of the Pan-European Executive MBA dual degree programme jointly offered by CITY College, University of York Europe Campus and the Faculty of Economics and Management of the University of Strasbourg.
21/03/2022
MBA Seminar and Panel Discussion in Yerevan with Prof. Szamosi
An Open MBA Seminar / Panel Discussion titled ‘Meet the CEO – What Top Management is Looking For?’ took place successfully in Yerevan with Professor Leslie Szamosi, Director of the Pan-European Executive MBA programme and a group of five CEO panelists, namely Mr. Aram Mkhitaryan, Executive Director of Agroleasing Credit Company, Mr. Denis Laus, the General Manager of Armenia Marriott Hotel, Ms. Amalya Yeghoyan, Executive Director of Gyumri Information Technologies Center, Ms. Lilit Asatryan, President of Women Entrepreneurs Network of Armenia and Ms. Araksia Martirosyan,CEO of IAB (International Academy of Business). Participating CEOs shared their insights and best career practices and ideas for success. The event was organised as part of activities of “Decade of Educating Leaders-10 years in Armenia” series and took place in the context of the Pan-European Executive MBA programme delivered in Yerevan by CITY College, University of York Europe Campus.
21/03/2022
Successful MBA seminar by Prof. Szamosi in Yerevan
Professor Leslie Szamosi, Director of the Pan-European Executive MBA, delivered a successful MBA seminar in Yerevan on ‘Organisational and Individual Change Triggered by the Pandemic: Working through Extreme / Revolutionary Change’ for the employees of the Armenian Museums at Matenadaran, the Museum and Institute of Ancient Manuscripts in Yerevan. The event was organised as part of activities of the “Decade of Educating Leaders-10 years in Armenia” series. The event was organised in cooperation with ICOM Armenia (International Committee of Museums). Prof. Szamosi also had the opportunity to present the Pan-European Executive MBA dual degree programme offered in Yerevan.
21/03/2022
Award Ceremony for our Executive MBA graduates in Yerevan
Our Executive MBA graduates in Yerevan celebrated the awarding of their MBA degrees in a ceremony that took place on 10 March 2022. The degrees were presented to MBA graduates by Prof. Leslie Szamosi, Director of the Executive MBA programme and Victor Clark, Deputy Head of Mission of the British Embassy in Yerevan, who also honoured the event with his presence. The Award ceremony was followed by a short reception for the graduates, current students, families and friends. The event was successful overall and was widely covered by local media. CITY College warmly congratulates all MBA graduates in Armenia and wishes them every success in their future endeavours.
21/03/2022
Exploring Neuromarketing: Trends and case studies in the century of the human brain
Tuesday, 12 April 2022 | 17:00-19:00 Keynote Speakers Dr. Matt Johnson Neuromarketing Professor, Hult International Business School Author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Dr. Nikolaos Dimitriadis Programme Lead of MSc in Neuromarketing, CITY College, University of York Europe Campus Head of Neuro Consulting Optimal HR Group Panelists Magda Chourdaki Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja Marketing Director, OTP Bank, Serbia Welcome Addresses Haris Lalatsis Head of Education & Research Team, Marketing Club Greece Carla Nagel Executive Director, International Neuromarketing Science & Business Association (NMSBA) Caterina Garofalo President of AINEM - Italian Association of Neuromarketing Meet our speakers! Watch the event! Join and share! Event Overview The 21st century has been described as the century of the human brain. This is a result of the developments of modern neuroscience which, with new methodologies and technologies, have managed to unlock many secrets of the brain. Important questions about how the brain takes decisions and what influences how we behave have now reliable answers through modern neuroscientific research. Marketing, in its continuous efforts to better understand the buying behaviour and decision making of customers, has embraced the neuroscientific method. Neuromarketing is a modern market research approach which uses tools that read the reactions of the human brain and body, so that brands can gain a deeper understanding of whether their campaigns will be effective or not in the marketplace. Neuromarketing is emerging as a necessary approach in decoding buying behaviour, since 95% of all our decisions are taken in our unconscious mind, and some decisions are even taken by our brains up to 11 seconds before we are consciously aware of them. The main goal of the event is to present the latest developments in the field of neuromarketing and to explore its best application through real case studies from the market. Marketing professionals from major brands will share their experience about the use of neuromarketing in five key parameters: Why did they choose to use neuromarketing? Where have they used it? What were the results? How has the use of neuromarketing changed their business and mindset? What do they believe is the future of neuromarketing and market research? The official language of the event is English. Programme 17:00-17:15 Welcome addresses 17.00 Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece 17.05 Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) 17.10 Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing 17.15-17.30 Keynote Speech Dr. Matt Johnson, Neuromarketing Professor at Hult International Business School and author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Speech title: Neuromarketing and The Future of Consumer Behavior 17.30-17.45 Keynote Speech Dr. Nikolaos Dimitriadis, Programme Lead of MSc in Neuromarketing CITY College, University of York Europe Campus, Head of Neuro Consulting Optimal HR Group Speech Title: Neuromarketing: Understanding Customers in the Century of the Human Brain 17.45-18.45 Panel Discussion Neuromarketing in Action: My Experience with Neuromarketing Moderator: Dr. Nikolaos Dimitriadis Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja, Marketing Director, OTP Bank, Serbia 18.45-19.00 Q&A Session and closing remarks * Send us your questions for the Q&A session: Do you have questions for our speakers? If yes, please email them at events@york.citycollege.eu. Our speakers will answer your question(s) at the Q&A session. You may send your questions prior or during the event. Supported by: Watch the event! Note: The event is going to take place online and will be broadcast through Live-streaming. Registered participants will receive the link of the event a few days before it takes place. Join and share! Add to Calendar
16/03/2022
Professional Development Seminar: CV Making, Cover Letter & Interview Tips
22 March 2022
16/03/2022
CITY College Europe Campus signs a Cooperation Agreement with YMCA Thessaloniki
CITY College and YMCA Thessaloniki have signed a Cooperation Agreement, aiming at joining forces in various areas of common interest. The scope of cooperation includes various joint projects and activities in the areas of social action, solidarity, volunteering and community activities. Present on the occasion representing CITY College were Mr. Nikos Zaharis, University-Industry Collaboration Manager and Director of our research centre, SEERC, and Mr. Dimitris Kiakidis, Director of the Career, Employability and Enterprise Centre. YMCA was represented by the President of the Board of Directors, Ms. Eleni Athanasiadou, as well as other members of YMCA’s Board of Directors and top administration, namely, Mr Evaggelos Galousis, Ms. Giouli Vrochidou, Ms. Eleni Korra, Mr. Vassilis Ioannou, Mr. Thanos Mpegkas, Ms. Aristi Tzoni and Ms Chrysa Giasimaki. As both institutions have a long tradition in education, knowledge transfer and social action, the collaboration is expected to be fruitful in many ways.
11/03/2022
Students from the English Studies Department participate in a translation internship for an EU project
Students of the English Studies Department successfully completed a translation internship for DigiLeap (Digitally Shifting EU’s Law & Legal Studies’ Content in Higher Education), an Erasmus+ project of the European Union. More specifically, YET, one of the project partners, and its founder and CEO, Mr Vassilis Tsoulis, offered our students the opportunity to complete an internship by translating educational material for the project from English into Greek. Under the supervision of Dr Zoi Tatsioka, Head of the English Studies Department, students were able to hone their translation, decision-making and time management skills and gain valuable experience. Antonia Chatzikonstantinidou, Athanasios Filanis, Eleni Gavriilidou, Sofia Georgouliou and Smaragda Giannaraki, congratulations on your excellent work.
11/03/2022
Professional Development Seminar: Employability Skills Reflection
15 March 2022
11/03/2022
International Youth Opportunities - Erasmus+European Solidarity Corps
08/03/2022
New trends and challenges in the Tourism industry explored at the successful online event on Tourism by CITY College
A second successful virtual event on Tourism by our Business Administration & Economics Department Experienced and well-recognised professionals from the tourism industry shared their views and expertise New trends and challenges in the Tourism sector unveiled There is a critical need for well-educated professionals in Tourism, as underlined by the majority of speakers Watch the event on our Youtube Channel The impact of the pandemic on the tourism industry and tourists’ preferences, as well as the emerging trends in the industry, were the main topics discussed at the online event on Tourism that was successfully organised by the Business Administration and Economics Department of CITY College, University of York Europe Campus on Monday, 14 February 2022. Titled ‘Tourism: an all-inclusive love or a customised gift? Tourists' preferences and hospitality services’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. The Mayor of Thessaloniki, Mr. Konstantinos Zervas, also addressed a short welcome emphasising the importance of promoting the city of Thessaloniki as a popular tourist destination. Distinguished keynote speakers shared their expertise Experienced and well-recognised professionals from the tourism industry participated as speakers in the event, shared their expertise and valuable experience and contributed their own insights and perspectives on the topic. The event started with the keynote speeches by Mr. Georgios Drakopoulos, Founder & CEO, Tourism Generis, Mr. Dimitrios Manikis, President EMEA, Wyndham Hotels & Resorts, Mr. Dimitrios Koumparakis, General Secretary, Hellenic Federation of Hotels' General Managers, Mr. Grigorios Tasios, President, Hellenic Hotel Federation & Vice President of The Greek Tourism Confederation (SETE), Professor Dr. Andreas Papatheodorou, Director ETEM Lab, University of the Aegean, Executive Board Member, Hellenic Civil Aviation Authority and Mr. Kyros Asfis, Founder& CEO, ΝΕΑ ΜΕSA. “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his presentation, Mr. Drakopoulos discussed new trends in the Tourism industry and the change in consumer behaviour, underlining the need for flexibility and adaptability to the ever-changing environment and conditions. “‘Normal’ is changing and everyday we have a new ‘normal’. The way we travel will never be the same,” he said. Referring to the challenges within the Tourism industry he mentioned the lack of qualified employees, while at the same time he spoke about the obstacles affecting tourism development in Greece, mainly the bureaucratic impediments and governance issues. At the end of his presentation, Mr. Drakopoulos stressed the need for the development of synergies and collaborations for a better future in tourism sector by saying that “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his turn, Mr. Manikis, talking about the impact of the pandemic, expressed his concerns in relation to the human side of the tourism and hospitality industry by saying that unfortunately there can be no human contact due to Covid-19 regulations. "We are building resilience": this was the opening remark of Mr. Tasios’ talk who went on to discuss the difficulties and challenges of cooperation with the local government as well as the lack of employees in the hospitality sector. "The pandemic has unveiled the need for synergy and collaboration" he said, stressing the importance of developing Destination Marketing Organisations (DMOs). New trends in Tourism in the post-COVID era Adaptability and flexibility, tourist preferences for expensive, a-la carte services as well as expensive, premium accommodation units that ensure privacy, last minute bookings and cancellations, preferences for outdoor facilities, declining demand for organised excursions, return to nature, adaptability to new technologies, increasing costs, a sense of security and adhering to health protocols, are some of the main trends of the post-COVID era within the tourism industry shaped so far, according to the conclusions of most of the speakers of the first panel of the event. Themed ‘Hotels and destinations: an all-inclusive love or a customised gift’, the first panel discussion featured seasoned professionals, namely Ms. Anneta Svoronou, Complex Hotel Manager, Hotel Grande Bretagne and King George, Athens, Mr. Antonios Stamnas, Sales Director, Grecotel SA, Mr. Nikos Geronikolas, CEO, Olympic Palace Resort Hotel, Rhodes, Mr. Dimitrios Perrakis, Area Operations Manager, Atlantica Hotels and Resorts and Ms. Christina Poutetsi, Journalist (Protagon), Communications Expert. In her detailed presentation, Ms. Svoronou outlined the new trends according to travelers’ behaviour - with health and safety measures being top priority - and stressed that hotels should adapt to those trends and preferences. Mr. Koumbarakis, in turn, spoke about the impact of the pandemic on hotels in Crete. Air transport’s role in tourism Speakers of the second panel, namely, Ms Ioanna Papadopoulou, Director of Communications & Marketing Athens International Airport, Ms. Irini Sidiropoulou, Regional Sales Manager North Greece, Ionian Islands & Balkans Sales Manager, North Greece, Ionian Islands and Balkan countries, Aegean Airlines and Mr. Alexandros Michalopoulos, Key Accounts project Management at SKY express, discussed the topic ‘Air transport’s role in tourism’. The absolute need for development of collaborations and synergies, in order for Greece to develop its tourism product, was also highlighted by panelists of the second session of the event. As Mr. Papatheodorou mentioned in his keynote address, there is interdependence and synergy in the airline-airport relationship, as well as in the airport-destination relationship. Ms. Papadopoulou also referred to the strategic collaborations and synergies in the context of the development and management of a destination, particularly emphasising the contribution of airports and hotels to green destinations, in order to promote the ecological footprint of a destination. Regarding the need for collaborations, Ms. Sidiropoulou agreed with Ms. Papadopoulou by saying: "Cooperation is necessary not in the sense of dependence, but in the sense of a strategic goal." In his turn, Mr. Michalopoulos, also discussed the need for tourist destinations to set specific goals: “It is very important for destinations to declare their intentions and plans", as he said, and explained this will help airlines plan around specific tourist destinations to help them and promote them. Tourism Observatory: technology, big data analysis and trend identification in tourism The event concluded with the third panel discussion on ‘Tourism Observatory: technology, big data analysis and trend identification in tourism’ in which the following speakers participated: Mr. Thomas Poulios, Founder, Hotel Availabilities, EDIP, University of Thessaly, Mr. Alexandros Karavitis, Co-Founder & CEO, Hosthub (formerly Syncbnb), Mr. Theodoros Katsimpras, Business Development Director, BookOnlineNow, Mr. Vassilis Riavolgou, Business Development Manager, Eastern Mediterranean & Balkans at OTA Insight, and Ms. Hannah Babineau, International Marketing & Partnerships Manager, Data Appeal. In his keynote speech, Mr. Asfis presented the Tourism Observatory, the services, information, and data it offers to tourism and spoke about the importance of its contribution in practical issues within the tourism sector. Using the services and intelligence provided by the Tourism Observatory, hotels have access to valuable insights regarding tourists’ demand and bookings. This will enable professionals in the hospitality and tourism industry build targeted, relevant, and timely marketing strategies, as well as adapt their services according to tourists’ preferences. Each panelist went on to discuss their company's contribution to the Observatory. While discussing the role of the Tourism Observatory, Ms. Babineau pointed out that it is important to invest in intelligence. Information on various trends can be used to properly manage and leverage human resources. It should be noted CITY College, University of York Europe Campus has signed a memorandum of cooperation with the Tourism Observatory, which includes a range of actions including data analysis and management, as well as the promotion of the Observatory's activities. The event was moderated by Dr Giovanni Oscar Serafini, Associate Professor, και Dr Lemonia Papadopoulou - Kelidou, Lecturer at the Business Administration and Economics Department of CITY College, University of York Europe Campus, who asked key questions and facilitated the discussion between the speakers. It is worth mentioning that this was the second successful virtual event organised by CITY College on Tourism, a sector particularly important for the Greek economy, but also for the sector of education, since there is a critical need for well-educated professionals in Tourism, as pointed out by the majority of the event’s speakers. Watch the event on our Youtube Channel:
18/02/2022
CITY College once again receives BAC accreditation
A highly esteemed benchmark accreditation for CITY College, University of York Europe Campus All BAC standards and requirements were fully met according to BAC’s official report CITY College has been carrying BAC’s quality mark for 20 years now. CITY College has once again succeeded in receiving accreditation by the British Accreditation Council (BAC) for Independent Higher Education, according to the BAC Report issued in February 2022. CITY College, University of York Europe underwent a remote BAC inspection in October 2021. The criteria against which CITY College was evaluated include teaching and learning delivery and resources, educational provision and quality, institutional procedures, management, student welfare, premises etc. As a result, CITY College will continue to carry BAC’s quality mark. As stated in the BAC Report, CITY College satisfied all standards while requirements in all seven areas of the BAC examination including Governance, Strategy and Financial Management, Academic Management and Administration, Teaching, Learning and Assessment, Student Support, Guidance and Progression, Premises, Facilities and Learning Resources, Quality Management, Assurance and Enhancement and Online, Distance and Blended Learning were fully met. BAC’s accreditation is valid until January 2026. CITY College Europe Campus highly values, welcomes and seeks after such quality inspections by well-respected accrediting bodies and organisations, as they provide a clear opportunity to prove not only its academic excellence but the overall quality and high standards of operation. CITY College has been carrying BAC’s accreditation for 20 years now. BAC is a UK non-profit organization, established in 1984 to act as the national accreditation body for independent and higher education. BAC conducts a thorough inspection every five years, with an interim inspection after two or three years. BAC is member of the European Association for Quality Assurance in Higher Education (ENQA). More about BAC.
17/02/2022
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