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News & Events
Dr Dimitriadis at Business networking by the Marketing Club and CITY College
The Marketer is Dead *The event will take place in Greek. Online Registration Form
24/05/2019
Introducing our new Students’ Union Board (CSU) 2019-20
Like every year, the 2019 electoral period at CITY College, International Faculty of the University of Sheffield, concluded with the election of four (4) Student Union Officers, elected by the entire student body at our main campus in Thessaloniki. The elected officers are: President Dafina Miftari Welfare & Education Officer Samuel Jackson PR & Communications Officer Rron Lecaj Sports & Recreational Activities Officer Dimitris Kokkalis Congratulations to all students who have taken part either by standing, being part of a campaign team or voting! The new CSU will take over in the following semester (Autumn 2019) and will represent the student body voice for the academic year 2019-20. Congratulations to the elected officers! CITY College wishes its new CSU a very successful academic year ahead!
24/05/2019
The English Studies Department is introduced to copywriting as a fruitful career prospect
Tuesday, 21st May, 2019 signals the last Personal and Professional Development Seminar of the English Studies Department for the Academic Year 2018-2019. This final but far from last seminar introduced a prosperous and intriguing career avenue to the students of the English Studies Department. Our guest speaker, Ms Tania Minogianni, Senior Copywriter delivered a seminar titled: Writing for Brands: A binding force between marketing and people. What initially appeared as an introduction to the arena of copywriting turned out to be much more fruitful. Ms Minogianni immediately gained the audience’s attention by presenting a story about Ioannis Kapodistrias and how he changed the story of the potato – a product he introduced to Greek culture. His technique of showing how significant and valuable the potato was prompted the interest and curiosity of the public to the point where this product became and continues to be a staple in Greek cuisine. According to Ms Minogianni this change in the story of the potato is akin to branding. More specifically, according to Ms Minogianni: “A brand is a synthesis of all its communications, its operations, its locations, its people and products, its services, its reputation, its symbols, and in today’s digital arena it is also, the audiences’ comments about it. A brand is like a story!” And just like a story it requires people with imagination, creativity and a proficient grasp of language and techniques capable of telling and even showing that story. What is, therefore, the role of a copywriter? Their role is to craft strategically-driven brand stories that trigger action. Copywriting is writing for conversion. This includes writing from the brand name to the larger scale of the brand platform. As Ms Minogianni informs, this can include advertising print, TV and radio spots, website content, outdoor billboards, brochures and flyers, advertorials, blog posts, newsletters, white papers, packaging copy and press releases. A copywriter’s tasks include: editing, social media updating, proofreading, training, ghost writing, speechwriting, interviewing, conducting SEO audits and keyword searches as well as voice direction, photo searches and video editing. A copywriter’s credentials should include – but are not restricted to – a college degree in marketing, or liberal arts, or communication in addition to curiosity, a thirst for knowledge, critical thinking, empathy and listening skills, a love for language (reading and writing) as well as stamina and resilience both in order to see projects through but also so as to manage cases of rejection. In today’s society of the internet, social media and branding, copywriting can be pursued in various areas as a profession in itself or the skills required for it can prove necessary and beneficial in other occupations. What does it take to make it as a copywriter? Generally speaking what most professions may require: determination, staying up-to-date with news, knowledge, and developments, writing, rewriting and reading a lot, as well as updating one’s training by attending events and seminars. With all this in mind, Ms Minogianni ended her presentation with the case study of Hospey, who sought an employment opportunity not by sending a traditional CV but by tweeting his potential future employer about a website he had created instead. What can we take away from this study in connection to Ms Minogianni’s presentation? To pursue a career in copywriting is to be authentic, be unique, to love reading and writing and to be knowledgeable, current with the times and creative.
24/05/2019
Open Sheffield Seminars in Sofia
CITY College, International Faculty of the University of Sheffield cordially invites you to the Open Sheffield Seminars in Sofia 29-30 May 2019 Open MBA & Master Seminar "Getting the top to listen: Building a business case for change and renewal" Wednesday, 29 May 2019 // 19:00 Missia 23, 23 Mizia str., 1124 Sofia, Bulgaria Speaker: Dr Leslie Szamosi Executive MBA Director / Senior Lecturer See our event on Facebook and share Overview: Many of us have great ideas on how our organizations can become more effective. In this seminar we are going to look at what the “top” needs when it is making decisions on what to do and how to do it. Participants will come away with a toolkit of sorts to help build business cases. Register your free attendance now. Register now! Open MBA Seminar "Working with Millennials and Generation Z: A new beginning or the beginning of the end?" Thursday, 30 May 2019 // 01:00 pm - 02:00 pm Building 10, Conference Hall, Business Park Sofia Speaker: Dr Leslie Szamosi Executive MBA Director / Senior Lecturer See our event on Facebook and share Overview: Inside many of today’s organisations we have multiple generations working side by side. Much is being said about the Millennials and their impact on how organization function but we are now seeing the “Z’s” come in. In this seminar, we will look at managing multi-generational workforces with a strong emphasis on Millennial and Z’s and how organisations need to adapt and cope with one of the smartest generations to ever enter our doors. Register your free attendance now. Register now! Open Sheffield Master Class "A Career? I just want a job!! Tools and tips for surviving in the brave new world of work" Thursday, 30 May 2019 // 18:00 Hall 409-1, New Bulgarian University, Sofia Speaker: Dr Leslie Szamosi Executive MBA Director / Senior Lecturer See our event on Facebook and share Register your free attendance now. Register now! In the frame of the Open Sheffield Seminars in Sofia participants will have the opportunity to attend a short presentation the programmes offered by CITY College, International Faculty of the University of Sheffield.
22/05/2019
CITY College and its Computer Science Department support DEVit 2019
The 360° Web Development Conference CITY College, International Faculty of University of Sheffield is proud to support DEVit 2019 as a ‘Partner’. This is the fifth consecutive year that CITY College and its Computer Science Department support DEVit Conference, a major web development conference in Greece and the broader region. The event will take place at the Royal Theatre of Thessaloniki while DEVit Workshops will be hosted at our main campus (Sofou building). Each year, DEVit brings together remarkable speakers and web developers from all over the world who share their knowledge, modern practices and techniques on Frontend, Backend, DevOps or Mobile. Visit DEVit’s official website
21/05/2019
CITY College signs Memorandum of Cooperation for the launch of the Industry Led Artificial Intelligence (AI) Cluster of Thessaloniki
CITY College signed the Memorandum together with 15 top Information Technology IT companies and organisations of Thessaloniki The memorandum was signed in cooperation with Technopolis AI Cluster CITY College at the forefront to promote University-Business collaboration in the region CITY College, International Faculty of the University of Sheffield recently signed a Memorandum of Cooperation together with 15 top companies and organizations of Thessaloniki (including the Aristotle University of Thessaloniki, HELEXPO/TIF and others) for the establishment of the Industry Led Artificial Intelligence Cluster. Mr Nikos Zaharis, Director of SEERC The aim of this cooperation is to support participating members in the development and promotion of innovative Artificial Intelligence (AI) applications, services and solutions of high added value that incorporate technological advancements making them internationally competitive. This initiative brings together academia, industry and government in the area of artificial intelligence, and the goal is to engage academics and practitioners into cutting-edge research of mechanisms and capitalization bridges that would enable proper co-creation with measurable outputs between university and industry in order to enable the emergence of more market oriented knowledge and products/processes than can be directly commercialized for the purpose of regional economic growth. Aiming to build knowledge capacity in the regions growth and to building knowledge capacity and making a difference in society CITY College is proud to be part of this fruitful collaboration.
21/05/2019
Open MBA Seminar in Bucharest
CITY College, International Faculty of the University of Sheffield cordially invites you to the Open MBA Seminar in Bucharest on "Holacracy - Reinventing the way we manage" Thursday, 30 May 2019 18.30 Hilton Hotel (Regina Maria Hall), Bucharest Speaker: Mr. Stelios Kehaghias - Director of Training & Development / Industrial Liaison of EDI CITY College, International Faculty of the University of Sheffield Seminar Overview At times when we are manifesting changes at exponential rates it is a paradox that the way we manage has not significantly changed in the past decades. Companies are positioned very often in hypercompetitive markets that resemble red oceans and strive to develop competitive advantage through marketing and operational innovation. This competitive advantage is often short-lived and not sustainable. Management innovation introduces a new approach to managing that is very divergent from our existing management approaches. It capitalizes on employee empowerment to a level that is unprecedented and involves radical decentralization. It results to lower costs, greater initiative, and higher employee loyalty. When compared to other types of innovation it contributes significantly to the development of sustainable competitive advantage. In this seminar participants will have the opportunity to develop an understanding of what management innovation is, how it works and what are the issues faced by companies that are implementing it. In the frame of the Open MBA Seminar, participants will have the opportunity to attend a short presentation of the Executive MBA programme offered by CITY College, International Faculty of the University of Sheffield in Bucharest. Book your free attendance now. Join and share! Join now!
21/05/2019
Delegates from the University of Sheffield Library and CICS visit CITY College
On 13th of May staff from the Library and Corporate Information and Computing Services (CICS) of The University of Sheffield visited the main campus of CITY College International Faculty in Thessaloniki. Staff of CITY College warmly welcomed the delegates of the University of Sheffield - namely Gavin Boyce, Head of Faculty Engagement and Partnerships, Ruth Mallalieu, Scholarly Communications Licensing Manager Matt Cooper, Outreach Librarian,Patrice Panella, (CICS) Learning & Teaching and Jayne Salter, CICS UCards/Registration Manager. During their visit, they successfully delivered a workshop on "Open Access and Research Data Management" in the frame of the Postgraduate Research Conference, seminars on Copyright awareness and good practices to the academic staff of CITY College, as well as a series of Information Skills training sessions to taught and research students and drop-in-sessions for the use of MUSE Accounts. Both students and staff found the sessions and seminars extremely useful and informative and expressed that they gained a lot from the professional expertise and knowledge of the University of Sheffield staff. Additionally, the visit served as an opportunity for staff from both CITY College International Faculty and the University of Sheffield to exchange opinions and best practices, discuss current services and resources provision, as well as future needs. CITY College warmly thanks colleagues from the University of Sheffield library and CICS for their engagement in enhancing the student and staff experience at the International Faculty and aspires to bring this interaction to the highest level through our mutual commitment to provide high quality services to all our students.
20/05/2019
Our students from the Business Department support the cause of "ORAMA ELPIDAS" Association
at the 16th International Book Fair of Thessaloniki Students and volunteers from the Business Administration & Economics Department of CITY College International Faculty embraced wholeheartedly the initiative, spreading the message of “ORAMA ELPIDAS”: ‘Become a Bone Marrow Donor! Give Hope, Give Life!’ The group of business students undertook the project as part of their Practicum and gaining valuable experience Warm response from the public of Thessaloniki ‘Become a Bone Marrow Donor! Give Hope, Give Life!’ This was the message that final year bachelors students from the Business Administration & Economics Department together with volunteers of CITY College, International Faculty of the University of Sheffield spread in support of the cause of the "ORAMA ELPIDAS" Association at the 16th International Book Fair of Thessaloniki. The activity took place successfully 9-12 May 2019 during the International Exhibition and Congress Centre of Thessaloniki (TIF-Helexpo). Promoting the value of volunteerism as an essential act of giving back to society, students and volunteers of CITY College supported ‘ORAMA ELPIDAS’ in its mission to raise awareness on bone marrow transplant, and attract bone marrow donors. The activity received a particularly positive response from the public of Thessaloniki. A lot of volunteers registered as bone marrow donors while many visitors of the Fair made a stop at the booth to learn more about the process of bone marrow donations as well as other ways in which they could help. The participation of the group of our undergraduate business students (Magia Sevastopoulou, Elena Karaouza, Eugene Potzidis, Alexandra Chachamidou) was part of the Practicum component of their studies. The Practicum is an integral part of the undergraduate programmes of the Business Administration and Economics Department (BAED). Through the Practicum, final year students have the opportunity to work on real-life projects, gain experience, practice their skills and knowledge, and better understand the links between theory and practice in authentic settings. The event took place in the context of the public engagement scheme of CITY College. Solidarity, teamwork, volunteerism and social responsibility are core values of CITY College International Faculty and its academic community in Greece and the six other countries where it operates. Watch the video:
17/05/2019
Mr Liassides delivers module on Marketing Communications in Kyiv
Mr. Chris Liassides, Senior Lecturer at the Business Administration and Economics Department of CITY College International Faculty successfully delivered the third module of the Programme for Management Development entitled ‘The Role of Marketing Communications’ in Kyiv. Mr. Liassides discussed a topic that which is vital for any business or organisation in today’s corporate world and is directly linked to operational efficiency. Effective marketing communications help management teams and marketing managers develop a strategic vision about leveraging on the various marketing opportunities and platforms and device the plans that make the company come up with the new and innovative methods to promote the offerings to the customers. Mr Christos Liassides, also outlined a number of different key issues of making the best out of communication effort that can ensure the new approach in the various stages of the purchasing process. Participants found the unit particularly insightful and had the opportunity to discuss with Mr. Liassides the effects that a well-executed marketing plan can have in a company. The ‘Programme for Management Development’ will be completed with 6 modules. The programme aims at equipping professionals with skills and knowledge, which are required for meeting companies’ strategic objectives; understanding business as an integrated system in the interrelationship of organizational, financial, marketing decisions aimed at increasing business competitiveness. The programme runs in collaboration with the European Business Association (EBA). Photo credits: European Business Association
16/05/2019
Dr Szamosi delivers unit on Human Resource Management in Kyiv
On 20th April 2019, Dr Leslie Szamosi, Director of the Executive MBA programme at CITY College International Faculty, successfully delivered a unit on Human Resource Management (HR) and Organisational Behaviour (OB) in the context of the Programme for Management Development that runs in collaboration with the European Business Association (EBA) in Kyiv. In his presentation Dr Szamosi highlighted that the most valuable resource for every company is its people, explaining that good management of workforce is what makes employees effective and motivated. Dr Szamosi said: “Today this is even more complicated by the Millennials (Generation Y) joining companies.” Dr Szamosi also outlined a number of different key issues that can energise and motivate employees to be their best and do their best. The unit was well-received by the participants attending the Programme for Management Development in Kyiv. Photo credits: European Business Association
15/05/2019
Youth and Cultural Diplomacy: Kosovar Students in Thessaloniki
28 May 2019, Thessaloniki FREE ENTRANCE Join and share! Programme (PDF) Online Participation Form We would like to kindly thank our Sponsors for kindly providing pro-bono services and products: The Stay Hybrid Hostel, www.thestay.gr Simeonidis Tours, www.simeonidistours.gr Panos Hey Translations, www.panos-hey-translations.com Plethora Editions, www.plethoraeditions.com Literatus Editions, www.literatus.gr
15/05/2019
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