News

Guest lecture: Research in Finance at SBS and beyond

16 May 2023  

12/05/2023

Guest Lecture by Dr Nikolaidis on Brand Building

Looking to build a strong brand from the inside out? Look no further than the recent guest lecture delivered by Dr Dimitris Nikolaidis to Masters students of the Business Administration & Economics Department following the Human Resource Management track at CITY College, University of York Europe Campus! This exciting event is just one of the many learning initiatives offered within the Human Resource Policies & Practices module led by Dr Giovanni Oscar Serafini. During the lecture, Dr Dimitris Nikolaidis covered a range of essential topics, including effective leadership, developing people, values, and vision. By examining the success story of Embryolab, Dr Dimitris Nikolaidis emphasised the importance of creating a brand with a plan, persistence, and consistency, defining it as a promise to add value to the company. But that's not all - the lecture also highlighted the crucial role that people play in building a successful brand, and the alarming statistics on employee engagement and employee perception of management integrity. To combat these issues, Dr Dimitris Nikolaidis recommended fostering a culture of open communication, accountability, adaptability, and synergy. The lecture by Dr Dimitris Nikolaidis was truly enlightening, and we are grateful for his ongoing commitment to providing valuable learning opportunities within the Human Resource Policies & Practices module.  

09/05/2023

CITY College students visit KLEEMANN, major lift company in Kilkis

Students from our Business Administration & Economics Department were granted the unique opportunity to visit in Kilkis the cutting-edge facilities of KLEEMANN, one of the major lift companies in the European and global market, producing all types of elevators. This industrial on-site learning experience was part of the third-year Human Resource Management unit led by Dr Giovanni Oscar Serafini, and involved a guided plant walk-through followed by a company presentation centred on HRM. The KLEEMANN team, namely Eirini Tilaveridou, Petros Bellis, and Anastasia Christodoulidou, warmly welcomed our students and shared  invaluable insights shared during our visit. It was inspiring to learn about the company's unwavering commitment to quality, safety, and sustainability, and their dedication to providing exceptional customer service. Participants were astounded by the innovative elevator systems and state-of-the-art technology offered by the company. Our students were able to gain unparalleled first-hand experience in the field of elevator systems and engineering. This visit will contribute immensely to our students' career development and assist them in achieving their goals. Special thanks CITY College, University of York Europe Campus extends utmost gratitude to KLEEMANN and its people for the generosity and hospitality while hosting our visit and sharing their expertise with our students.  

04/05/2023

HRM Guest Lecture on 'Compensation, Benefits and Reward' by Sinéad McCotter

Masters students of the Business Administration & Economics Department attending the MSC in Management (Human Resource Management) programme at CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Sinéad McCotter, Chartered Fellow CIPD, Fellow HEA on 'Compensation, Benefits and Reward: A theoretical context and a future focus'. The guest lecture was offered on the 27th of April 2023 as part of the Human Resource Policies & Practices module led by Dr Giovanni Serafini. This online session provided a theoretical context for the challenges that organizations face in compensating their employees in the Post COVID-19 era. Most critically, Sinéad McCotter Chartered Fellow CIPD, Fellow HEA discussed what employers and HR practitioners need to consider when deciding how to compensate and reward their employees, especially given the rapidly changing world of work and global economic uncertainty. The presentation also addressed the reward strategies to attract, recruit, and retain Generation Z in the context of public sector organizations. Research has found that the background and life experiences of Gen Z influenced their work values and reward preferences. Furthermore, gender plays a role in the importance Gen Z places on distinct rewards. Overall, Gen Z is attracted to specific extrinsic and intrinsic rewards, making public sector organizations a viable employer of choice for this youngest generational workforce. Another critical insight shared relates to the increasing popularity of cryptocurrency, which has led to growing interest from prospective and existing employees in receiving payment in this form. This has prompted compensation professionals to consider incorporating cryptocurrency into their compensation strategies. While offering cryptocurrency as a form of payment can present an innovative compensation plan, it is essential to be aware of the complexities and potential challenges involved. Namely, employers need to be aware of the pertinent legal and regulatory factors, administrative challenges, and associated risks linked to integrating cryptocurrency into their compensation strategies. A great thank you to McCotter for delivering an insightful and engaging guest lecture on major compensation issues. The importance of total reward and its relevance for achieving sustainable competitive advantage has been of great value to the class!  

04/05/2023

Guest lecture: Building Brands from the Inside Out

4 May 2023 | 18:00 - 20:00  

27/04/2023

Guest lecture: Digital transformation in the modern era for young people

2 May 2023 | 11:30  

27/04/2023

Guest lectures on "Redefining Sustainability"

Thursday, 4 May 2023 | 10:00 am  

26/04/2023

Guest lecture: Researching the Environmental and Social Pillars of Sustainability

27 April 2023 | 16:30-18:30  

21/04/2023

Guest lecture: Rates & Inflation Management. The case of Silicon Valley Bank

Tuesday, 2 May 2023 | 18:00 - 20:00  

21/04/2023

Guest lecture: Money Talks: The Art of Compensation Management

27 April 2023 | 18:00 - 21:00  

21/04/2023

Company visit at Thessaloniki Stock Exchange Center by our Business Students

07/04/2023

Guest Lecture on data analysis in marketing

Postgraduate students of our Business Administration & Economics Department had the opportunity to attend a guest lecture on data analysis in marketing delivered by Mr. Harris Lalatsis, Founder of Ierax Analytix. The lecture took place on Friday, 31 March 2023 at our main campus in Thessaloniki. In his presentation titled ‘Talk data to a marketer Mr Lalatsis discussed decision making in marketing in an era where the data marketers control and analyze proliferates while at the same time the time they have for decisions decreases. Data analysts must be able to visualise the information and be able to explain it quickly and simply to the decision makers. Our students had the chance to gain valuable insights from Mr Lalatsis and have a fruitful discussion on the topic. The event took place as part of the Digital Marketing Analytics module led by Ms. Chrysopigi Vardikou for students of the MSc in Business Analytics & Decision Sciences, MA in Digital Marketing & Social Media and MSc in Neuromarketing programmes.  

03/04/2023