News

Guest lecture on 'Teams: Building Trust and Managing Conflict & Change'

On Tuesday 15 November 2022, second-year undergraduate students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the extraordinary opportunity to attend a guest lecture by Mr Naoum Liotas (Gestalt Psychotherapist, Supervisor and Business Coach based in London, UK). Same as last year, he joined us live from London (UK) to discuss building trust and managing conflict and change in teams, as part of the Organisational Behaviour module led by Dr Giovanni Serafini. A particular highlight of this fascinating presentation was the role of trust, which represents the glue that keeps teams together. Thus, trust is co-created, negotiated between everyone involved, and helps teams be effective. Most importantly, trust creates psychological safety, whereby it's all right to question someone if this is for the best of an organisation. In conclusion, as Mr Liotas stressed, in the current VUCA context change is incessantly top-down and bottom-up, yet it has to be emergent, relational, and happening through dialogue. It was an outstanding learning experience bringing key insights on OB and business best practices to classes at CITY College, University of York Europe Campus.  

16/11/2022

International Business Strategy Week

14-16 November 2022 The Business Administration & Economics Department is organising the 'International Business Strategy Week', 14-16 November at the main campus of CITY College, University of York Europe Campus. Our students will be exposed to the most recent trends related to IBS through a series of events presented by distinguished guest lecturers. The events are going to take place in the context of the International Business Strategy module led by Dr. Lenia Papadopoulou-Kelidou. Download the agenda (PDF)  

11/11/2022

Guest Lecture by Cocomat representative on Sales and Marketing Synergy

01/11/2022

Dr Cruz invited as judge in prestigious global online marketing competition, GOMAC 2022

Dr Ana Cruz Congratulations to Dr Ana Cruz on being invited as one of the judges of the Global Online Marketing Academic Challenge (GOMAC 2022). GOMAC is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution. Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google Ads and any other digital advertising platform/channel. The results of the challenge have been announced. Dr. Ana Cruz is an Assistant Professor at the Business Administration & Economics Department of CITY College, University of York Europe Campus. She teaches marketing and digital marketing and specializes on what makes content go viral. Dr Cruz commented: “Congrats to the winners, to participants, to the supervisors and to the organizing committee. It was an honor to be one of the judges. Truly impressed and humbled by the high level of the entries. Entries for GOMAC 2023 are open now. This is an excellent teaching and learning opportunity to learn digital marketing hands-on. For academics it is a great opportunity to enhance your students' experience.”  

06/10/2022

Thessaloniki - Economy - Growth: Looking ahead with optimism and realism

The following event is going to take place in Greek. Δευτέρα, 27 Ιουνίου 2022 | 19:00-20:30 Θεσσαλονίκη - Οικονομία - Ανάπτυξη: Κοιτώντας μπροστά με αισιοδοξία και ρεαλισμό Δευτέρα, 27 Ιουνίου 2022 19:00-20:30  CITY College, University of York Europe Campus Λέοντος Σοφού 3 (Lecture Theatre 8), Θεσσαλονίκη   Ομιλητές: Γιώργος Καραγιάννης Υφυπουργός Αρμόδιος για τις Υποδομές Κωνσταντίνος Ζέρβας Δήμαρχος Θεσσαλονίκης Πάρις Μπίλιας Αντιπεριφερειάρχης Υποδομών και Δικτύων, Περιφέρεια Κεντρικής Μακεδονίας Γιώργος Τσακούμης Πρόεδρος Τεχνικού Επιμελητηρίου, Τμήμα Κεντρικής Μακεδονίας Συντονίστρια εκδήλωσης: Μαρία Σαμολαδά Δημοσιογράφος και Διευθύντρια του GRTimes.gr Χαιρετισμός: Δρ. Κωνσταντίνος Μουτσιάνας, Λέκτορας Χρηματοοικονομικών, Τμήμα Επιστημών Διοίκησης και Οικονομίας, CITY College, University of York Europe Campus     To Τμήμα Επιστημών Διοίκησης και Οικονομίας του CITY College, University of York Europe Campus σας προσκαλεί στην εκδήλωση 'Θεσσαλονίκη - Οικονομία - Ανάπτυξη: Κοιτώντας μπροστά με αισιοδοξία και ρεαλισμό' που θα πραγματοποιηθεί τη Δευτέρα, 27 Ιουνίου  2022. Η εκδήλωση έχει ως στόχο να αναδείξει το σχεδιασμό και την υλοποίηση έργων υποδομής καθώς επίσης και το θετικό τους αποτύπωμα στην οικονομική ανάπτυξη της Θεσσαλονίκης, την προσέλκυση επενδύσεων και την ανάδειξη της περιοχής σε οικονομικό και εμπορικό κέντρο. Επιπρόσθετα, στο πλαίσιο της εκδήλωσης θα συζητηθεί η οικονομική προοπτική της Θεσσαλονίκης σε ένα περιβάλλον με έντονη μεταβλητότητα και αρκετές προκλήσεις. Στην εκδήλωση θα συζητηθούν θέματα όπως: Η πρόοδος υλοποίησης των έργων υποδομής στη Θεσσαλονίκη Η συμβολή των έργων στην αναπτυξιακή προοπτική της πόλης Η προστιθέμενη αξία των δημοσίων επενδύσεων στην τοπική οικονομία και στις υφιστάμενες υποδομές (λιμάνι) Ο μετασχηματισμός της Θεσσαλονίκης σε μια σύγχρονη πόλη Η επανατοποθέτηση της πόλης και ο επαναπροσδιορισμός του ρόλου της ως οικονομικού κέντρου   Δήλωση συμμετοχής * Θα τηρηθεί σειρά προτεραιότητας.    Join and share! Add to Calendar  

14/06/2022

Guest lecture on: 'HR policies and practices application in a cutting edge organisation: the case of Embryolab Fertility Clinic'

On 26 May 2022, students of the Business Administration & Economics Department and the Executive MBA programme of CITY College, University of York Europe Campus had the extraordinary opportunity to attend a guest lecture in the Auditorium by Dr Dimitrios Nikolaidis, CEO at Embryolab Fertility Clinic, Thessaloniki (Greece), on 'HR policies and practices application in a cutting edge organisation: the case of Embryolab Fertility Clinic'. The eager audience followed this insightful event both in-person and online as part of the HR Policies and Practices unit led by Dr Giovanni Serafini within the MSc in Management (Human Resource Management) study program. Thanks to his rich experience both in business and academia, Dr Nikolaidis delivered a highly engaging presentation that stressed the importance of connecting HR policies and practices to organisational values and vision. As he stressed, trust and respect in the workplace are key to enabling human resources to offer added value to the organisation. The implications to HRM are multifaceted: while there is the need to secure an ongoing articulate process involving employee recruitment and selection, the HR function has to provide training, development, and rewards while fostering work in teams. Ultimately, the latter can be attained through a leadership fully engaged in the shared vision, values, and aims, and committed to achieving organisational goals while helping employees attain theirs. The debate that followed addressed key issues such as reasons for employee turnover, career development, managing organisational change while reducing the fear factor, and why vision and values are becoming more and more important in building a company culture today. It was an outstanding learning experience bringing a key industry voice to classes at CITY College, University of York Europe Campus.  

27/05/2022

Presentation on how HRM contributes to 'Moments of Delight' at Mandarin Oriental

Students of the Business Administration & Economics Department and the Executive MBA programme of CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Mr Babila Bruni, Cluster Director of Human Resources, Mandarin Oriental, Milan (Italy), on how HRM contributes to 'Moments of Delight' at Mandarin Oriental. The numerous audience followed this event both in-person and online as part of the third-year Human Resource Management unit led by Dr Giovanni Serafini. Thanks to his remarkable experience, Mr Bruni led students through a multifaceted presentation stressing the importance of measuring HRM performance through KPIs and the critical role of teamwork in ensuring seamless delivery of 'Moments of Delight' at the world-class Mandarin Oriental hotel group. Furthermore, the presentation unpacked the relationship between new customer experience-brand identity-employer branding to highlight the importance of talent acquisition and retention. Learning and development, a key component of HR success, was examined and illustrated with varied examples. By the end of the event, students learnt about, among other things: HRM best practices applied by an exceptional hotel chain Team performance measurement and related criteria used Employee motivation and engagement to attain 'Moments of Delight' The competencies expected from potential recruits Building a successful career It was an outstanding event bringing a key industry voice to classes at CITY College, University of York Europe Campus.  

20/05/2022

Online Trans-European Workshop: Critical Thinking Applied to Data

25 May 2022   Description: This workshop offers a unique opportunity to practice transcultural communication skills using English as a LIngua Franca as well as applying critical thinking to data and developing skills for the discussion section of your dissertation. We will join students from CITY College, University of York Europe Campus with students from the University of York Management School in this online interactive workshop. The aim of the workshop is to review the meaning of critical thinking and to introduce and practice critical thinking strategies to begin to theorise and create knowledge using a data set.   Join Zoom Meeting ID: 98514734783 Passcode: 091101  

16/05/2022

An insightful online event on Neuromarketing by the Business Administration & Economics Department

A successful virtual event with participants from more than 20 countries Experienced and well-recognised professionals from the industry shared their knowledge and expertise New market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour were explored Watch the event on our Youtube Channel Participants from more that 20 countries attended the online event on ‘Exploring Neuromarketing’ that was successfully organised by the Business Administration & Economics Department of CITY College, University of York Europe Campus, on Tuesday 12 April 2022. The event featured distinguished speakers who shared their expertise and valuable insights on the topic. During the event the latest developments and applications in the field of neuromarketing explored and case studies were presented by speakers.  The keynote speakers of the event, Dr. Matt Johnson, Neuromarketing Professor, Hult International Business School and Dr Nikolaos Dimitriadis, Programme Lead of the MSc in Neuromarketing at CITY College, University of York Europe Campus and Head of Neuro Consulting Optimal HR Group, brought valuable insights and presented very interesting case studies at the event. Titled ‘Exploring Neuromarketing-Trends and case studies in the century of the human brain’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece, Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) and Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing also addressed short welcomes. During the event, the speakers shared their views and experiences on important issues of today’s marketing professionals such as new market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour in times of crisis as well as and new technologies in marketing. The panelists of the event, namely Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos), Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group and Ljubiša Egelja, Marketing Director, OTP Bank, Serbia, held a fruitful discussion and shared their experiences from their standpoint. The event came to interesting conclusions and important remarks. The speakers concluded that: Businesses have now realised that customer responses to traditional research are not sufficient to fully understand the market. Neuromarketing is essential as a scientific methodology to uncover consumer decisions and behaviour. The results of neuromarketing research are easy-to-understand by marketing executives, and they have immediate application that lead to measurable and better results. Consumer experience is where market research should be focused on.  «The world changes, technology changes, peoples’ behaviour changes and marketing changes too», said Dr Nikolaos Dimitriadis. Dr Dimitriadis is Programme Lead of the MSc in Neuromarketing  programme offered by CITY College in Thessaloniki. The event was supported by the International Neuromarketing Science & Business Association (NMSBA), the Italian Association of Neuromarketing (AINEM), Marketing Club Greece and Optimal HR Group.   Watch the event on our Youtube Channel:   Supported by:  

20/04/2022

Guest lecture by Production Operations Manager of Coffee Island

Students from our Business Administration & Economics Department had the opportunity to attend an interesting guest lecture by Mr. Nikolaos Koumaniotis, Production Operations Manager at Coffee Island. Our students gained practical insight into the operations and production behind the world of coffee! The session was full of inquiry, curiosity and genuine interest from students. Our core objective from welcoming esteemed guest lectures in the classroom is to expose our students to expert knowledge and experience. The guest lecture took place in the frame of the 'Operations Management' unit, led by Mr. Athanasios Fourtounas, Assistant Professor at our Business Department.  

14/04/2022

Guest lecture on 'HRM application in the IT industry in times of COVID' by Head of People Operations of GrabIT

Students of the Business Administration & Economics Department had the extraordinary opportunity to attend an online presentation by Ms Viktorija Damcevska, Head of People Operations at GrabIT (North Macedonia), on 'HRM application in the IT industry in times of COVID: The case of GrabIT, a professional software development company'. The numerous audience followed the webinar event on Thursday 7 April 2022 as part of the third-year Human Resource Management unit led by Dr Giovanni Oscar Serafini. After presenting GrabIT, a highly dynamic organisation specialised in software development and data science, Ms Damcevska led the students through a detailed illustration of how HRM at GrabIT changed dramatically as a consequence of COVID-19 crisis. A key observation that emerged from the guest lecture indicates that in the new normal, HRM in organisations needs to foster a sense of community among employees based on trust, while also ensuring sound performance management and effective employee selection processes.  

14/04/2022

Guest Lectures by Real Estate Agent of Keller Williams Company for our Business Students

Bachelors students of our Business Administration & Economics Department had the opportunity to attend two insightful guest lectures by Mr. Apostolos Kaltsas, Real Estate Agent, Property Investor, Kaltsas Realty Team, Keller Williams Greece & Cyprus. Mr. Kaltsas shared his deep knowledge with our students regarding “Facility Location Selection & Risks in the Real Estate Sector” by presenting as a Real Estate Agent of Keller Williams Company. Fruitful discussions took place regarding real case studies he faced and valuable practical experience was shared. The guest lectures took place in the frame of the ‘Operations Management’ unit led by Dr Athanasios Fourtounas, Assistant Professor at CITY College's Business Department, during which topics like the factors that influence the decision of a company to choose a location for its facilities and a proper layout but also the workflow design were discussed.  

21/03/2022