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Dr Cruz invited as judge in prestigious global online marketing competition, GOMAC 2022
Dr Ana Cruz Congratulations to Dr Ana Cruz on being invited as one of the judges of the Global Online Marketing Academic Challenge (GOMAC 2022). GOMAC is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution. Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google Ads and any other digital advertising platform/channel. The results of the challenge have been announced. Dr. Ana Cruz is an Assistant Professor at the Business Administration & Economics Department of CITY College, University of York Europe Campus. She teaches marketing and digital marketing and specializes on what makes content go viral. Dr Cruz commented: “Congrats to the winners, to participants, to the supervisors and to the organizing committee. It was an honor to be one of the judges. Truly impressed and humbled by the high level of the entries. Entries for GOMAC 2023 are open now. This is an excellent teaching and learning opportunity to learn digital marketing hands-on. For academics it is a great opportunity to enhance your students' experience.”
06/10/2022
Thessaloniki - Economy - Growth: Looking ahead with optimism and realism
The following event is going to take place in Greek. Δευτέρα, 27 Ιουνίου 2022 | 19:00-20:30 Θεσσαλονίκη - Οικονομία - Ανάπτυξη: Κοιτώντας μπροστά με αισιοδοξία και ρεαλισμό Δευτέρα, 27 Ιουνίου 2022 19:00-20:30 CITY College, University of York Europe Campus Λέοντος Σοφού 3 (Lecture Theatre 8), Θεσσαλονίκη Ομιλητές: Γιώργος Καραγιάννης Υφυπουργός Αρμόδιος για τις Υποδομές Κωνσταντίνος Ζέρβας Δήμαρχος Θεσσαλονίκης Πάρις Μπίλιας Αντιπεριφερειάρχης Υποδομών και Δικτύων, Περιφέρεια Κεντρικής Μακεδονίας Γιώργος Τσακούμης Πρόεδρος Τεχνικού Επιμελητηρίου, Τμήμα Κεντρικής Μακεδονίας Συντονίστρια εκδήλωσης: Μαρία Σαμολαδά Δημοσιογράφος και Διευθύντρια του GRTimes.gr Χαιρετισμός: Δρ. Κωνσταντίνος Μουτσιάνας, Λέκτορας Χρηματοοικονομικών, Τμήμα Επιστημών Διοίκησης και Οικονομίας, CITY College, University of York Europe Campus To Τμήμα Επιστημών Διοίκησης και Οικονομίας του CITY College, University of York Europe Campus σας προσκαλεί στην εκδήλωση 'Θεσσαλονίκη - Οικονομία - Ανάπτυξη: Κοιτώντας μπροστά με αισιοδοξία και ρεαλισμό' που θα πραγματοποιηθεί τη Δευτέρα, 27 Ιουνίου 2022. Η εκδήλωση έχει ως στόχο να αναδείξει το σχεδιασμό και την υλοποίηση έργων υποδομής καθώς επίσης και το θετικό τους αποτύπωμα στην οικονομική ανάπτυξη της Θεσσαλονίκης, την προσέλκυση επενδύσεων και την ανάδειξη της περιοχής σε οικονομικό και εμπορικό κέντρο. Επιπρόσθετα, στο πλαίσιο της εκδήλωσης θα συζητηθεί η οικονομική προοπτική της Θεσσαλονίκης σε ένα περιβάλλον με έντονη μεταβλητότητα και αρκετές προκλήσεις. Στην εκδήλωση θα συζητηθούν θέματα όπως: Η πρόοδος υλοποίησης των έργων υποδομής στη Θεσσαλονίκη Η συμβολή των έργων στην αναπτυξιακή προοπτική της πόλης Η προστιθέμενη αξία των δημοσίων επενδύσεων στην τοπική οικονομία και στις υφιστάμενες υποδομές (λιμάνι) Ο μετασχηματισμός της Θεσσαλονίκης σε μια σύγχρονη πόλη Η επανατοποθέτηση της πόλης και ο επαναπροσδιορισμός του ρόλου της ως οικονομικού κέντρου Δήλωση συμμετοχής * Θα τηρηθεί σειρά προτεραιότητας. Join and share! Add to Calendar
14/06/2022
Guest lecture on: 'HR policies and practices application in a cutting edge organisation: the case of Embryolab Fertility Clinic'
On 26 May 2022, students of the Business Administration & Economics Department and the Executive MBA programme of CITY College, University of York Europe Campus had the extraordinary opportunity to attend a guest lecture in the Auditorium by Dr Dimitrios Nikolaidis, CEO at Embryolab Fertility Clinic, Thessaloniki (Greece), on 'HR policies and practices application in a cutting edge organisation: the case of Embryolab Fertility Clinic'. The eager audience followed this insightful event both in-person and online as part of the HR Policies and Practices unit led by Dr Giovanni Serafini within the MSc in Management (Human Resource Management) study program. Thanks to his rich experience both in business and academia, Dr Nikolaidis delivered a highly engaging presentation that stressed the importance of connecting HR policies and practices to organisational values and vision. As he stressed, trust and respect in the workplace are key to enabling human resources to offer added value to the organisation. The implications to HRM are multifaceted: while there is the need to secure an ongoing articulate process involving employee recruitment and selection, the HR function has to provide training, development, and rewards while fostering work in teams. Ultimately, the latter can be attained through a leadership fully engaged in the shared vision, values, and aims, and committed to achieving organisational goals while helping employees attain theirs. The debate that followed addressed key issues such as reasons for employee turnover, career development, managing organisational change while reducing the fear factor, and why vision and values are becoming more and more important in building a company culture today. It was an outstanding learning experience bringing a key industry voice to classes at CITY College, University of York Europe Campus.
27/05/2022
Presentation on how HRM contributes to 'Moments of Delight' at Mandarin Oriental
Students of the Business Administration & Economics Department and the Executive MBA programme of CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Mr Babila Bruni, Cluster Director of Human Resources, Mandarin Oriental, Milan (Italy), on how HRM contributes to 'Moments of Delight' at Mandarin Oriental. The numerous audience followed this event both in-person and online as part of the third-year Human Resource Management unit led by Dr Giovanni Serafini. Thanks to his remarkable experience, Mr Bruni led students through a multifaceted presentation stressing the importance of measuring HRM performance through KPIs and the critical role of teamwork in ensuring seamless delivery of 'Moments of Delight' at the world-class Mandarin Oriental hotel group. Furthermore, the presentation unpacked the relationship between new customer experience-brand identity-employer branding to highlight the importance of talent acquisition and retention. Learning and development, a key component of HR success, was examined and illustrated with varied examples. By the end of the event, students learnt about, among other things: HRM best practices applied by an exceptional hotel chain Team performance measurement and related criteria used Employee motivation and engagement to attain 'Moments of Delight' The competencies expected from potential recruits Building a successful career It was an outstanding event bringing a key industry voice to classes at CITY College, University of York Europe Campus.
20/05/2022
Online Trans-European Workshop: Critical Thinking Applied to Data
25 May 2022 Description: This workshop offers a unique opportunity to practice transcultural communication skills using English as a LIngua Franca as well as applying critical thinking to data and developing skills for the discussion section of your dissertation. We will join students from CITY College, University of York Europe Campus with students from the University of York Management School in this online interactive workshop. The aim of the workshop is to review the meaning of critical thinking and to introduce and practice critical thinking strategies to begin to theorise and create knowledge using a data set. Join Zoom Meeting ID: 98514734783 Passcode: 091101
16/05/2022
An insightful online event on Neuromarketing by the Business Administration & Economics Department
A successful virtual event with participants from more than 20 countries Experienced and well-recognised professionals from the industry shared their knowledge and expertise New market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour were explored Watch the event on our Youtube Channel Participants from more that 20 countries attended the online event on ‘Exploring Neuromarketing’ that was successfully organised by the Business Administration & Economics Department of CITY College, University of York Europe Campus, on Tuesday 12 April 2022. The event featured distinguished speakers who shared their expertise and valuable insights on the topic. During the event the latest developments and applications in the field of neuromarketing explored and case studies were presented by speakers. The keynote speakers of the event, Dr. Matt Johnson, Neuromarketing Professor, Hult International Business School and Dr Nikolaos Dimitriadis, Programme Lead of the MSc in Neuromarketing at CITY College, University of York Europe Campus and Head of Neuro Consulting Optimal HR Group, brought valuable insights and presented very interesting case studies at the event. Titled ‘Exploring Neuromarketing-Trends and case studies in the century of the human brain’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece, Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) and Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing also addressed short welcomes. During the event, the speakers shared their views and experiences on important issues of today’s marketing professionals such as new market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour in times of crisis as well as and new technologies in marketing. The panelists of the event, namely Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos), Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group and Ljubiša Egelja, Marketing Director, OTP Bank, Serbia, held a fruitful discussion and shared their experiences from their standpoint. The event came to interesting conclusions and important remarks. The speakers concluded that: Businesses have now realised that customer responses to traditional research are not sufficient to fully understand the market. Neuromarketing is essential as a scientific methodology to uncover consumer decisions and behaviour. The results of neuromarketing research are easy-to-understand by marketing executives, and they have immediate application that lead to measurable and better results. Consumer experience is where market research should be focused on. «The world changes, technology changes, peoples’ behaviour changes and marketing changes too», said Dr Nikolaos Dimitriadis. Dr Dimitriadis is Programme Lead of the MSc in Neuromarketing programme offered by CITY College in Thessaloniki. The event was supported by the International Neuromarketing Science & Business Association (NMSBA), the Italian Association of Neuromarketing (AINEM), Marketing Club Greece and Optimal HR Group. Watch the event on our Youtube Channel: Supported by:
20/04/2022
Guest lecture by Production Operations Manager of Coffee Island
Students from our Business Administration & Economics Department had the opportunity to attend an interesting guest lecture by Mr. Nikolaos Koumaniotis, Production Operations Manager at Coffee Island. Our students gained practical insight into the operations and production behind the world of coffee! The session was full of inquiry, curiosity and genuine interest from students. Our core objective from welcoming esteemed guest lectures in the classroom is to expose our students to expert knowledge and experience. The guest lecture took place in the frame of the 'Operations Management' unit, led by Mr. Athanasios Fourtounas, Assistant Professor at our Business Department.
14/04/2022
Guest lecture on 'HRM application in the IT industry in times of COVID' by Head of People Operations of GrabIT
Students of the Business Administration & Economics Department had the extraordinary opportunity to attend an online presentation by Ms Viktorija Damcevska, Head of People Operations at GrabIT (North Macedonia), on 'HRM application in the IT industry in times of COVID: The case of GrabIT, a professional software development company'. The numerous audience followed the webinar event on Thursday 7 April 2022 as part of the third-year Human Resource Management unit led by Dr Giovanni Oscar Serafini. After presenting GrabIT, a highly dynamic organisation specialised in software development and data science, Ms Damcevska led the students through a detailed illustration of how HRM at GrabIT changed dramatically as a consequence of COVID-19 crisis. A key observation that emerged from the guest lecture indicates that in the new normal, HRM in organisations needs to foster a sense of community among employees based on trust, while also ensuring sound performance management and effective employee selection processes.
14/04/2022
Guest Lectures by Real Estate Agent of Keller Williams Company for our Business Students
Bachelors students of our Business Administration & Economics Department had the opportunity to attend two insightful guest lectures by Mr. Apostolos Kaltsas, Real Estate Agent, Property Investor, Kaltsas Realty Team, Keller Williams Greece & Cyprus. Mr. Kaltsas shared his deep knowledge with our students regarding “Facility Location Selection & Risks in the Real Estate Sector” by presenting as a Real Estate Agent of Keller Williams Company. Fruitful discussions took place regarding real case studies he faced and valuable practical experience was shared. The guest lectures took place in the frame of the ‘Operations Management’ unit led by Dr Athanasios Fourtounas, Assistant Professor at CITY College's Business Department, during which topics like the factors that influence the decision of a company to choose a location for its facilities and a proper layout but also the workflow design were discussed.
21/03/2022
Exploring Neuromarketing: Trends and case studies in the century of the human brain
Tuesday, 12 April 2022 | 17:00-19:00 Keynote Speakers Dr. Matt Johnson Neuromarketing Professor, Hult International Business School Author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Dr. Nikolaos Dimitriadis Programme Lead of MSc in Neuromarketing, CITY College, University of York Europe Campus Head of Neuro Consulting Optimal HR Group Panelists Magda Chourdaki Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja Marketing Director, OTP Bank, Serbia Welcome Addresses Haris Lalatsis Head of Education & Research Team, Marketing Club Greece Carla Nagel Executive Director, International Neuromarketing Science & Business Association (NMSBA) Caterina Garofalo President of AINEM - Italian Association of Neuromarketing Meet our speakers! Watch the event! Join and share! Event Overview The 21st century has been described as the century of the human brain. This is a result of the developments of modern neuroscience which, with new methodologies and technologies, have managed to unlock many secrets of the brain. Important questions about how the brain takes decisions and what influences how we behave have now reliable answers through modern neuroscientific research. Marketing, in its continuous efforts to better understand the buying behaviour and decision making of customers, has embraced the neuroscientific method. Neuromarketing is a modern market research approach which uses tools that read the reactions of the human brain and body, so that brands can gain a deeper understanding of whether their campaigns will be effective or not in the marketplace. Neuromarketing is emerging as a necessary approach in decoding buying behaviour, since 95% of all our decisions are taken in our unconscious mind, and some decisions are even taken by our brains up to 11 seconds before we are consciously aware of them. The main goal of the event is to present the latest developments in the field of neuromarketing and to explore its best application through real case studies from the market. Marketing professionals from major brands will share their experience about the use of neuromarketing in five key parameters: Why did they choose to use neuromarketing? Where have they used it? What were the results? How has the use of neuromarketing changed their business and mindset? What do they believe is the future of neuromarketing and market research? The official language of the event is English. Programme 17:00-17:15 Welcome addresses 17.00 Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece 17.05 Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) 17.10 Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing 17.15-17.30 Keynote Speech Dr. Matt Johnson, Neuromarketing Professor at Hult International Business School and author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Speech title: Neuromarketing and The Future of Consumer Behavior 17.30-17.45 Keynote Speech Dr. Nikolaos Dimitriadis, Programme Lead of MSc in Neuromarketing CITY College, University of York Europe Campus, Head of Neuro Consulting Optimal HR Group Speech Title: Neuromarketing: Understanding Customers in the Century of the Human Brain 17.45-18.45 Panel Discussion Neuromarketing in Action: My Experience with Neuromarketing Moderator: Dr. Nikolaos Dimitriadis Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja, Marketing Director, OTP Bank, Serbia 18.45-19.00 Q&A Session and closing remarks * Send us your questions for the Q&A session: Do you have questions for our speakers? If yes, please email them at events@york.citycollege.eu. Our speakers will answer your question(s) at the Q&A session. You may send your questions prior or during the event. Supported by: Watch the event! Note: The event is going to take place online and will be broadcast through Live-streaming. Registered participants will receive the link of the event a few days before it takes place. Join and share! Add to Calendar
16/03/2022
New trends and challenges in the Tourism industry explored at the successful online event on Tourism by CITY College
A second successful virtual event on Tourism by our Business Administration & Economics Department Experienced and well-recognised professionals from the tourism industry shared their views and expertise New trends and challenges in the Tourism sector unveiled There is a critical need for well-educated professionals in Tourism, as underlined by the majority of speakers Watch the event on our Youtube Channel The impact of the pandemic on the tourism industry and tourists’ preferences, as well as the emerging trends in the industry, were the main topics discussed at the online event on Tourism that was successfully organised by the Business Administration and Economics Department of CITY College, University of York Europe Campus on Monday, 14 February 2022. Titled ‘Tourism: an all-inclusive love or a customised gift? Tourists' preferences and hospitality services’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. The Mayor of Thessaloniki, Mr. Konstantinos Zervas, also addressed a short welcome emphasising the importance of promoting the city of Thessaloniki as a popular tourist destination. Distinguished keynote speakers shared their expertise Experienced and well-recognised professionals from the tourism industry participated as speakers in the event, shared their expertise and valuable experience and contributed their own insights and perspectives on the topic. The event started with the keynote speeches by Mr. Georgios Drakopoulos, Founder & CEO, Tourism Generis, Mr. Dimitrios Manikis, President EMEA, Wyndham Hotels & Resorts, Mr. Dimitrios Koumparakis, General Secretary, Hellenic Federation of Hotels' General Managers, Mr. Grigorios Tasios, President, Hellenic Hotel Federation & Vice President of The Greek Tourism Confederation (SETE), Professor Dr. Andreas Papatheodorou, Director ETEM Lab, University of the Aegean, Executive Board Member, Hellenic Civil Aviation Authority and Mr. Kyros Asfis, Founder& CEO, ΝΕΑ ΜΕSA. “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his presentation, Mr. Drakopoulos discussed new trends in the Tourism industry and the change in consumer behaviour, underlining the need for flexibility and adaptability to the ever-changing environment and conditions. “‘Normal’ is changing and everyday we have a new ‘normal’. The way we travel will never be the same,” he said. Referring to the challenges within the Tourism industry he mentioned the lack of qualified employees, while at the same time he spoke about the obstacles affecting tourism development in Greece, mainly the bureaucratic impediments and governance issues. At the end of his presentation, Mr. Drakopoulos stressed the need for the development of synergies and collaborations for a better future in tourism sector by saying that “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his turn, Mr. Manikis, talking about the impact of the pandemic, expressed his concerns in relation to the human side of the tourism and hospitality industry by saying that unfortunately there can be no human contact due to Covid-19 regulations. "We are building resilience": this was the opening remark of Mr. Tasios’ talk who went on to discuss the difficulties and challenges of cooperation with the local government as well as the lack of employees in the hospitality sector. "The pandemic has unveiled the need for synergy and collaboration" he said, stressing the importance of developing Destination Marketing Organisations (DMOs). New trends in Tourism in the post-COVID era Adaptability and flexibility, tourist preferences for expensive, a-la carte services as well as expensive, premium accommodation units that ensure privacy, last minute bookings and cancellations, preferences for outdoor facilities, declining demand for organised excursions, return to nature, adaptability to new technologies, increasing costs, a sense of security and adhering to health protocols, are some of the main trends of the post-COVID era within the tourism industry shaped so far, according to the conclusions of most of the speakers of the first panel of the event. Themed ‘Hotels and destinations: an all-inclusive love or a customised gift’, the first panel discussion featured seasoned professionals, namely Ms. Anneta Svoronou, Complex Hotel Manager, Hotel Grande Bretagne and King George, Athens, Mr. Antonios Stamnas, Sales Director, Grecotel SA, Mr. Nikos Geronikolas, CEO, Olympic Palace Resort Hotel, Rhodes, Mr. Dimitrios Perrakis, Area Operations Manager, Atlantica Hotels and Resorts and Ms. Christina Poutetsi, Journalist (Protagon), Communications Expert. In her detailed presentation, Ms. Svoronou outlined the new trends according to travelers’ behaviour - with health and safety measures being top priority - and stressed that hotels should adapt to those trends and preferences. Mr. Koumbarakis, in turn, spoke about the impact of the pandemic on hotels in Crete. Air transport’s role in tourism Speakers of the second panel, namely, Ms Ioanna Papadopoulou, Director of Communications & Marketing Athens International Airport, Ms. Irini Sidiropoulou, Regional Sales Manager North Greece, Ionian Islands & Balkans Sales Manager, North Greece, Ionian Islands and Balkan countries, Aegean Airlines and Mr. Alexandros Michalopoulos, Key Accounts project Management at SKY express, discussed the topic ‘Air transport’s role in tourism’. The absolute need for development of collaborations and synergies, in order for Greece to develop its tourism product, was also highlighted by panelists of the second session of the event. As Mr. Papatheodorou mentioned in his keynote address, there is interdependence and synergy in the airline-airport relationship, as well as in the airport-destination relationship. Ms. Papadopoulou also referred to the strategic collaborations and synergies in the context of the development and management of a destination, particularly emphasising the contribution of airports and hotels to green destinations, in order to promote the ecological footprint of a destination. Regarding the need for collaborations, Ms. Sidiropoulou agreed with Ms. Papadopoulou by saying: "Cooperation is necessary not in the sense of dependence, but in the sense of a strategic goal." In his turn, Mr. Michalopoulos, also discussed the need for tourist destinations to set specific goals: “It is very important for destinations to declare their intentions and plans", as he said, and explained this will help airlines plan around specific tourist destinations to help them and promote them. Tourism Observatory: technology, big data analysis and trend identification in tourism The event concluded with the third panel discussion on ‘Tourism Observatory: technology, big data analysis and trend identification in tourism’ in which the following speakers participated: Mr. Thomas Poulios, Founder, Hotel Availabilities, EDIP, University of Thessaly, Mr. Alexandros Karavitis, Co-Founder & CEO, Hosthub (formerly Syncbnb), Mr. Theodoros Katsimpras, Business Development Director, BookOnlineNow, Mr. Vassilis Riavolgou, Business Development Manager, Eastern Mediterranean & Balkans at OTA Insight, and Ms. Hannah Babineau, International Marketing & Partnerships Manager, Data Appeal. In his keynote speech, Mr. Asfis presented the Tourism Observatory, the services, information, and data it offers to tourism and spoke about the importance of its contribution in practical issues within the tourism sector. Using the services and intelligence provided by the Tourism Observatory, hotels have access to valuable insights regarding tourists’ demand and bookings. This will enable professionals in the hospitality and tourism industry build targeted, relevant, and timely marketing strategies, as well as adapt their services according to tourists’ preferences. Each panelist went on to discuss their company's contribution to the Observatory. While discussing the role of the Tourism Observatory, Ms. Babineau pointed out that it is important to invest in intelligence. Information on various trends can be used to properly manage and leverage human resources. It should be noted CITY College, University of York Europe Campus has signed a memorandum of cooperation with the Tourism Observatory, which includes a range of actions including data analysis and management, as well as the promotion of the Observatory's activities. The event was moderated by Dr Giovanni Oscar Serafini, Associate Professor, και Dr Lemonia Papadopoulou - Kelidou, Lecturer at the Business Administration and Economics Department of CITY College, University of York Europe Campus, who asked key questions and facilitated the discussion between the speakers. It is worth mentioning that this was the second successful virtual event organised by CITY College on Tourism, a sector particularly important for the Greek economy, but also for the sector of education, since there is a critical need for well-educated professionals in Tourism, as pointed out by the majority of the event’s speakers. Watch the event on our Youtube Channel:
18/02/2022
Tourism: an all-inclusive love or a customised gift? Tourists' preferences and hospitality services
The following event is going to take place in Greek. Διαδικτυακή Εκδήλωση Κεντρικές Ομιλίες Γεώργιος Δρακόπουλος Ιδρυτής & Διευθύνων Σύμβουλος, ΤΟURISM GENERIS Δημήτρης Μανίκης Πρόεδρος ΕΜΕΑ, Wyndham Hotels & Resorts Δημήτρης Κουμπαράκης Γενικός Γραμματέας Πανελλήνιας Ομοσπονδίας Διευθυντών Ξενοδοχείων Γρηγόρης Τάσιος Πρόεδρος Πανελλήνιας Ομοσπονδίας Ξενοδόχων & Α' Αντιπρόεδρος Σ.Ε.Τ.Ε. Ανδρέας Παπαθεοδώρου Καθηγητής Πανεπιστημίου Αιγαίου, Πρόεδρος Ελληνικής Αεροπορικής Ένωσης Κύρος Ασφής Ιδρυτής & Διευθύνων Σύμβουλος, NEA MESA To Τμήμα Επιστημών Διοίκησης και Οικονομίας του CITY College, University of York Europe Campus σας προσκαλεί στην διαδικτυακή εκδήλωση 'Τουρισμός: μαζικό ή προσωποποιημένο δώρο αγάπης; Προτιμήσεις τουριστών και υπηρεσίες ξενοδοχείων' που θα πραγματοποιηθεί τη Δευτέρα, 14 Φεβρουαρίου 2022. Η εκδήλωση θα εξετάσει την επίπτωση της πανδημίας στις προτιμήσεις των τουριστών, αναφορικά με υπηρεσίες φιλοξενίας και ταξιδιών, σκιαγραφώντας την επόμενη μέρα. Έμπειροι και αναγνωρισμένοι επαγγελματίες του χώρου θα μοιραστούν την τεχνογνωσία τους και τις γνώσεις τους δίνοντας το δικό τους στίγμα και οπτική. Δήλωση συμμετοχής Παρακολουθήστε την εκδήλωση * H εκδήλωση θα μεταδοθεί ζωντανά μέσω Live Streaming Join and share! Πρόγραμμα Εκδήλωσης * Η εκδήλωση θα πραγματοποιηθεί στα Ελληνικά. Σύντομοι Χαιρετισμοί 15.00-15.05 Αγγελική Παπακωνσταντίνου, Διευθύντρια Τμήματος Επιστημών Διοίκησης και Οικονομίας, CITY College, University of York Europe Campus 15.05-15.10 Κωνσταντίνος Ζέρβας, Δήμαρχος Θεσσαλονίκης Κεντρικές Ομιλίες 15.10-15.15 Γεώργιος Δρακόπουλος, Ιδρυτής & Διευθύνων Σύμβουλος, ΤOURISM GENERIS Θέμα ομιλίας: Οι προκλήσεις για τη τουριστική πολιτική που προκύπτουν από τις μεταβολές της καταναλωτικής συμπεριφοράς των τουριστών 15.15-15.20 Δημήτριος Μανίκης, Πρόεδρος ΕΜΕΑ Wyndham Hotels & Resorts Θέμα ομιλίας: Υπηρεσίες φιλοξενίας: οι μελλοντικές τάσεις 15.20-15.25 Δημήτριος Κουμπαράκης, Γενικός Γραμματέας Πανελλήνιας Ομοσπονδίας Διευθυντών Ξενοδοχείων Θέμα ομιλίας: Ο τουρισμός στην Κρήτη 15.25-15.30 Γρηγόριος Τάσιος, Πρόεδρος Πανελλήνιας Ομοσπονδίας Ξενοδόχων & Α’ Αντιπρόεδρος Σ.Ε.Τ.Ε. Θέμα ομιλίας: DMO προκλήσεις συνεργασίας ιδιωτών και αυτοδιοίκηση 15.40-16.30 Πάνελ Συζήτησης 1 Ξενοδοχεία & προορισμοί: μαζικό ή προσωποποιημένο δώρο; Αντώνιος Σταμνάς, Διευθυντής Πωλήσεων, Grecotel SA Αννέτα Σβορώνου, Διευθύντρια Ξενοδοχείων Μεγάλη Βρεταννία και King George Νίκος Γερονικόλας, Περιφερειακός Σύμβουλος Ν. Αιγαίου, Μέλος ΔΣ Επιμελητηρίου Δωδεκανήσου, Ξενοδόχος Olympic Palace Hotel, Ρόδος Δημήτριος Περράκης, Περιφερειακός Διευθυντής Λειτουργίας Ιονίων Νήσων, Atlantica Hotels & Resorts Χριστίνα Πουτέτση, Δημοσιογράφος (Protagon), Επικοινωνιολόγος 16.30-17.15 Πάνελ Συζήτησης 2 Αερομεταφορές και ο ρόλος τους στον τουρισμό Ομιλία: Τάσεις στις αερομεταφορές και συμβολή των αεροπορικών εταιρειών στην κάλυψη των νέων αναδυόμενων τουριστικών αναγκών Ανδρέας Παπαθεοδώρου, Καθηγητής Πανεπιστημίου Αιγαίου και Πρόεδρος Ελληνικής Αεροπορικής Ένωσης Ιωάννα Παπαδοπούλου, Διευθύντρια Μάρκετινγκ και Επικοινωνίας, Διεθνής Αερολιμένας Αθηνών Eιρήνη Σιδηροπούλου, Περιφερειακή Διευθύντρια Πωλήσεων Βορείου Ελλάδος, Ιονίων Νήσων και Βαλκανικών χωρών, Aegean Airlines Αλέξανδρος Μιχαλόπουλος, Key Accounts project Management at SKY express 17.20-18.00 Πάνελ Συζήτησης 3 Παρατηρητήριο Τουρισμού: τεχνολογία, big data analysis και ανίχνευση τάσεων στο τουρισμό Ομιλία: Η αξία και η πρακτική συμβολή του Παρατηρητηρίου Τουρισμού στον ελληνικό τουρισμό Κύρος Ασφής, Ιδρυτής & Διευθύνων Σύμβουλος, ΝΕΑ ΜΕSA Θωμάς Πούλιος, Ιδρυτής, Hotel Availabilities, ΕΔΙΠ Τμήμα Διοίκησης Επιχειρήσεων Πανεπιστημίου Θεσσαλίας Αλέξανδρος Καραβίτης, Co-Founder & CEO, Hosthub (formerly Syncbnb) Θοδωρής Κατσίμπρας, Γενικός Διευθυντής Ανάπτυξης, BookOnlineNow Βασίλης Ριαβόγλου, Διευθυντής Ανάπτυξης Αν. Μεσογείου και Βαλκανίων, ΟΤΑ insight Hannah Babineau, International Marketing & Partnerships Manager, Data Appeal Συντονιστές Δρ Giovanni Oscar Serafini, Αν. Καθηγητής, και Δρ Λεμονιά Παπαδοπούλου - Κελίδου, Λέκτορας, CITY College, University of York Europe Campus Συζήτηση (Q&A Session) * * Αποστολή ερωτήσεων για Q&A session: Σε περίπτωση που έχετε ερωτήσεις που θα θέλατε να απαντηθούν στη συζήτηση με τους ομιλητές (Q&A Session) στο κλείσιμο της εκδήλωσης, μπορείτε να τις στείλετε στο events@york.citycollege.eu. Μπορείτε επίσης να στέλνετε ερωτήσεις και κατά τη διάρκεια της εκδήλωσης στο παραπάνω email. Δήλωση συμμετοχής Παρακολουθήστε την εκδήλωση * H εκδήλωση θα μεταδοθεί ζωντανά μέσω Live Streaming Join and share!
19/01/2022
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