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Exploring Neuromarketing: Trends and case studies in the century of the human brain
Tuesday, 12 April 2022 | 17:00-19:00 Keynote Speakers Dr. Matt Johnson Neuromarketing Professor, Hult International Business School Author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Dr. Nikolaos Dimitriadis Programme Lead of MSc in Neuromarketing, CITY College, University of York Europe Campus Head of Neuro Consulting Optimal HR Group Panelists Magda Chourdaki Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja Marketing Director, OTP Bank, Serbia Welcome Addresses Haris Lalatsis Head of Education & Research Team, Marketing Club Greece Carla Nagel Executive Director, International Neuromarketing Science & Business Association (NMSBA) Caterina Garofalo President of AINEM - Italian Association of Neuromarketing Meet our speakers! Watch the event! Join and share! Event Overview The 21st century has been described as the century of the human brain. This is a result of the developments of modern neuroscience which, with new methodologies and technologies, have managed to unlock many secrets of the brain. Important questions about how the brain takes decisions and what influences how we behave have now reliable answers through modern neuroscientific research. Marketing, in its continuous efforts to better understand the buying behaviour and decision making of customers, has embraced the neuroscientific method. Neuromarketing is a modern market research approach which uses tools that read the reactions of the human brain and body, so that brands can gain a deeper understanding of whether their campaigns will be effective or not in the marketplace. Neuromarketing is emerging as a necessary approach in decoding buying behaviour, since 95% of all our decisions are taken in our unconscious mind, and some decisions are even taken by our brains up to 11 seconds before we are consciously aware of them. The main goal of the event is to present the latest developments in the field of neuromarketing and to explore its best application through real case studies from the market. Marketing professionals from major brands will share their experience about the use of neuromarketing in five key parameters: Why did they choose to use neuromarketing? Where have they used it? What were the results? How has the use of neuromarketing changed their business and mindset? What do they believe is the future of neuromarketing and market research? The official language of the event is English. Programme 17:00-17:15 Welcome addresses 17.00 Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece 17.05 Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) 17.10 Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing 17.15-17.30 Keynote Speech Dr. Matt Johnson, Neuromarketing Professor at Hult International Business School and author of “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains”. Speech title: Neuromarketing and The Future of Consumer Behavior 17.30-17.45 Keynote Speech Dr. Nikolaos Dimitriadis, Programme Lead of MSc in Neuromarketing CITY College, University of York Europe Campus, Head of Neuro Consulting Optimal HR Group Speech Title: Neuromarketing: Understanding Customers in the Century of the Human Brain 17.45-18.45 Panel Discussion Neuromarketing in Action: My Experience with Neuromarketing Moderator: Dr. Nikolaos Dimitriadis Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos) Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group Ljubiša Egelja, Marketing Director, OTP Bank, Serbia 18.45-19.00 Q&A Session and closing remarks * Send us your questions for the Q&A session: Do you have questions for our speakers? If yes, please email them at events@york.citycollege.eu. Our speakers will answer your question(s) at the Q&A session. You may send your questions prior or during the event. Supported by: Watch the event! Note: The event is going to take place online and will be broadcast through Live-streaming. Registered participants will receive the link of the event a few days before it takes place. Join and share! Add to Calendar
16/03/2022
New trends and challenges in the Tourism industry explored at the successful online event on Tourism by CITY College
A second successful virtual event on Tourism by our Business Administration & Economics Department Experienced and well-recognised professionals from the tourism industry shared their views and expertise New trends and challenges in the Tourism sector unveiled There is a critical need for well-educated professionals in Tourism, as underlined by the majority of speakers Watch the event on our Youtube Channel The impact of the pandemic on the tourism industry and tourists’ preferences, as well as the emerging trends in the industry, were the main topics discussed at the online event on Tourism that was successfully organised by the Business Administration and Economics Department of CITY College, University of York Europe Campus on Monday, 14 February 2022. Titled ‘Tourism: an all-inclusive love or a customised gift? Tourists' preferences and hospitality services’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. The Mayor of Thessaloniki, Mr. Konstantinos Zervas, also addressed a short welcome emphasising the importance of promoting the city of Thessaloniki as a popular tourist destination. Distinguished keynote speakers shared their expertise Experienced and well-recognised professionals from the tourism industry participated as speakers in the event, shared their expertise and valuable experience and contributed their own insights and perspectives on the topic. The event started with the keynote speeches by Mr. Georgios Drakopoulos, Founder & CEO, Tourism Generis, Mr. Dimitrios Manikis, President EMEA, Wyndham Hotels & Resorts, Mr. Dimitrios Koumparakis, General Secretary, Hellenic Federation of Hotels' General Managers, Mr. Grigorios Tasios, President, Hellenic Hotel Federation & Vice President of The Greek Tourism Confederation (SETE), Professor Dr. Andreas Papatheodorou, Director ETEM Lab, University of the Aegean, Executive Board Member, Hellenic Civil Aviation Authority and Mr. Kyros Asfis, Founder& CEO, ΝΕΑ ΜΕSA. “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his presentation, Mr. Drakopoulos discussed new trends in the Tourism industry and the change in consumer behaviour, underlining the need for flexibility and adaptability to the ever-changing environment and conditions. “‘Normal’ is changing and everyday we have a new ‘normal’. The way we travel will never be the same,” he said. Referring to the challenges within the Tourism industry he mentioned the lack of qualified employees, while at the same time he spoke about the obstacles affecting tourism development in Greece, mainly the bureaucratic impediments and governance issues. At the end of his presentation, Mr. Drakopoulos stressed the need for the development of synergies and collaborations for a better future in tourism sector by saying that “We need Vitamin C: Collaboration, Cooperation, Coordination.” In his turn, Mr. Manikis, talking about the impact of the pandemic, expressed his concerns in relation to the human side of the tourism and hospitality industry by saying that unfortunately there can be no human contact due to Covid-19 regulations. "We are building resilience": this was the opening remark of Mr. Tasios’ talk who went on to discuss the difficulties and challenges of cooperation with the local government as well as the lack of employees in the hospitality sector. "The pandemic has unveiled the need for synergy and collaboration" he said, stressing the importance of developing Destination Marketing Organisations (DMOs). New trends in Tourism in the post-COVID era Adaptability and flexibility, tourist preferences for expensive, a-la carte services as well as expensive, premium accommodation units that ensure privacy, last minute bookings and cancellations, preferences for outdoor facilities, declining demand for organised excursions, return to nature, adaptability to new technologies, increasing costs, a sense of security and adhering to health protocols, are some of the main trends of the post-COVID era within the tourism industry shaped so far, according to the conclusions of most of the speakers of the first panel of the event. Themed ‘Hotels and destinations: an all-inclusive love or a customised gift’, the first panel discussion featured seasoned professionals, namely Ms. Anneta Svoronou, Complex Hotel Manager, Hotel Grande Bretagne and King George, Athens, Mr. Antonios Stamnas, Sales Director, Grecotel SA, Mr. Nikos Geronikolas, CEO, Olympic Palace Resort Hotel, Rhodes, Mr. Dimitrios Perrakis, Area Operations Manager, Atlantica Hotels and Resorts and Ms. Christina Poutetsi, Journalist (Protagon), Communications Expert. In her detailed presentation, Ms. Svoronou outlined the new trends according to travelers’ behaviour - with health and safety measures being top priority - and stressed that hotels should adapt to those trends and preferences. Mr. Koumbarakis, in turn, spoke about the impact of the pandemic on hotels in Crete. Air transport’s role in tourism Speakers of the second panel, namely, Ms Ioanna Papadopoulou, Director of Communications & Marketing Athens International Airport, Ms. Irini Sidiropoulou, Regional Sales Manager North Greece, Ionian Islands & Balkans Sales Manager, North Greece, Ionian Islands and Balkan countries, Aegean Airlines and Mr. Alexandros Michalopoulos, Key Accounts project Management at SKY express, discussed the topic ‘Air transport’s role in tourism’. The absolute need for development of collaborations and synergies, in order for Greece to develop its tourism product, was also highlighted by panelists of the second session of the event. As Mr. Papatheodorou mentioned in his keynote address, there is interdependence and synergy in the airline-airport relationship, as well as in the airport-destination relationship. Ms. Papadopoulou also referred to the strategic collaborations and synergies in the context of the development and management of a destination, particularly emphasising the contribution of airports and hotels to green destinations, in order to promote the ecological footprint of a destination. Regarding the need for collaborations, Ms. Sidiropoulou agreed with Ms. Papadopoulou by saying: "Cooperation is necessary not in the sense of dependence, but in the sense of a strategic goal." In his turn, Mr. Michalopoulos, also discussed the need for tourist destinations to set specific goals: “It is very important for destinations to declare their intentions and plans", as he said, and explained this will help airlines plan around specific tourist destinations to help them and promote them. Tourism Observatory: technology, big data analysis and trend identification in tourism The event concluded with the third panel discussion on ‘Tourism Observatory: technology, big data analysis and trend identification in tourism’ in which the following speakers participated: Mr. Thomas Poulios, Founder, Hotel Availabilities, EDIP, University of Thessaly, Mr. Alexandros Karavitis, Co-Founder & CEO, Hosthub (formerly Syncbnb), Mr. Theodoros Katsimpras, Business Development Director, BookOnlineNow, Mr. Vassilis Riavolgou, Business Development Manager, Eastern Mediterranean & Balkans at OTA Insight, and Ms. Hannah Babineau, International Marketing & Partnerships Manager, Data Appeal. In his keynote speech, Mr. Asfis presented the Tourism Observatory, the services, information, and data it offers to tourism and spoke about the importance of its contribution in practical issues within the tourism sector. Using the services and intelligence provided by the Tourism Observatory, hotels have access to valuable insights regarding tourists’ demand and bookings. This will enable professionals in the hospitality and tourism industry build targeted, relevant, and timely marketing strategies, as well as adapt their services according to tourists’ preferences. Each panelist went on to discuss their company's contribution to the Observatory. While discussing the role of the Tourism Observatory, Ms. Babineau pointed out that it is important to invest in intelligence. Information on various trends can be used to properly manage and leverage human resources. It should be noted CITY College, University of York Europe Campus has signed a memorandum of cooperation with the Tourism Observatory, which includes a range of actions including data analysis and management, as well as the promotion of the Observatory's activities. The event was moderated by Dr Giovanni Oscar Serafini, Associate Professor, και Dr Lemonia Papadopoulou - Kelidou, Lecturer at the Business Administration and Economics Department of CITY College, University of York Europe Campus, who asked key questions and facilitated the discussion between the speakers. It is worth mentioning that this was the second successful virtual event organised by CITY College on Tourism, a sector particularly important for the Greek economy, but also for the sector of education, since there is a critical need for well-educated professionals in Tourism, as pointed out by the majority of the event’s speakers. Watch the event on our Youtube Channel:
18/02/2022
Tourism: an all-inclusive love or a customised gift? Tourists' preferences and hospitality services
The following event is going to take place in Greek. Διαδικτυακή Εκδήλωση Κεντρικές Ομιλίες Γεώργιος Δρακόπουλος Ιδρυτής & Διευθύνων Σύμβουλος, ΤΟURISM GENERIS Δημήτρης Μανίκης Πρόεδρος ΕΜΕΑ, Wyndham Hotels & Resorts Δημήτρης Κουμπαράκης Γενικός Γραμματέας Πανελλήνιας Ομοσπονδίας Διευθυντών Ξενοδοχείων Γρηγόρης Τάσιος Πρόεδρος Πανελλήνιας Ομοσπονδίας Ξενοδόχων & Α' Αντιπρόεδρος Σ.Ε.Τ.Ε. Ανδρέας Παπαθεοδώρου Καθηγητής Πανεπιστημίου Αιγαίου, Πρόεδρος Ελληνικής Αεροπορικής Ένωσης Κύρος Ασφής Ιδρυτής & Διευθύνων Σύμβουλος, NEA MESA To Τμήμα Επιστημών Διοίκησης και Οικονομίας του CITY College, University of York Europe Campus σας προσκαλεί στην διαδικτυακή εκδήλωση 'Τουρισμός: μαζικό ή προσωποποιημένο δώρο αγάπης; Προτιμήσεις τουριστών και υπηρεσίες ξενοδοχείων' που θα πραγματοποιηθεί τη Δευτέρα, 14 Φεβρουαρίου 2022. Η εκδήλωση θα εξετάσει την επίπτωση της πανδημίας στις προτιμήσεις των τουριστών, αναφορικά με υπηρεσίες φιλοξενίας και ταξιδιών, σκιαγραφώντας την επόμενη μέρα. Έμπειροι και αναγνωρισμένοι επαγγελματίες του χώρου θα μοιραστούν την τεχνογνωσία τους και τις γνώσεις τους δίνοντας το δικό τους στίγμα και οπτική. Δήλωση συμμετοχής Παρακολουθήστε την εκδήλωση * H εκδήλωση θα μεταδοθεί ζωντανά μέσω Live Streaming Join and share! Πρόγραμμα Εκδήλωσης * Η εκδήλωση θα πραγματοποιηθεί στα Ελληνικά. Σύντομοι Χαιρετισμοί 15.00-15.05 Αγγελική Παπακωνσταντίνου, Διευθύντρια Τμήματος Επιστημών Διοίκησης και Οικονομίας, CITY College, University of York Europe Campus 15.05-15.10 Κωνσταντίνος Ζέρβας, Δήμαρχος Θεσσαλονίκης Κεντρικές Ομιλίες 15.10-15.15 Γεώργιος Δρακόπουλος, Ιδρυτής & Διευθύνων Σύμβουλος, ΤOURISM GENERIS Θέμα ομιλίας: Οι προκλήσεις για τη τουριστική πολιτική που προκύπτουν από τις μεταβολές της καταναλωτικής συμπεριφοράς των τουριστών 15.15-15.20 Δημήτριος Μανίκης, Πρόεδρος ΕΜΕΑ Wyndham Hotels & Resorts Θέμα ομιλίας: Υπηρεσίες φιλοξενίας: οι μελλοντικές τάσεις 15.20-15.25 Δημήτριος Κουμπαράκης, Γενικός Γραμματέας Πανελλήνιας Ομοσπονδίας Διευθυντών Ξενοδοχείων Θέμα ομιλίας: Ο τουρισμός στην Κρήτη 15.25-15.30 Γρηγόριος Τάσιος, Πρόεδρος Πανελλήνιας Ομοσπονδίας Ξενοδόχων & Α’ Αντιπρόεδρος Σ.Ε.Τ.Ε. Θέμα ομιλίας: DMO προκλήσεις συνεργασίας ιδιωτών και αυτοδιοίκηση 15.40-16.30 Πάνελ Συζήτησης 1 Ξενοδοχεία & προορισμοί: μαζικό ή προσωποποιημένο δώρο; Αντώνιος Σταμνάς, Διευθυντής Πωλήσεων, Grecotel SA Αννέτα Σβορώνου, Διευθύντρια Ξενοδοχείων Μεγάλη Βρεταννία και King George Νίκος Γερονικόλας, Περιφερειακός Σύμβουλος Ν. Αιγαίου, Μέλος ΔΣ Επιμελητηρίου Δωδεκανήσου, Ξενοδόχος Olympic Palace Hotel, Ρόδος Δημήτριος Περράκης, Περιφερειακός Διευθυντής Λειτουργίας Ιονίων Νήσων, Atlantica Hotels & Resorts Χριστίνα Πουτέτση, Δημοσιογράφος (Protagon), Επικοινωνιολόγος 16.30-17.15 Πάνελ Συζήτησης 2 Αερομεταφορές και ο ρόλος τους στον τουρισμό Ομιλία: Τάσεις στις αερομεταφορές και συμβολή των αεροπορικών εταιρειών στην κάλυψη των νέων αναδυόμενων τουριστικών αναγκών Ανδρέας Παπαθεοδώρου, Καθηγητής Πανεπιστημίου Αιγαίου και Πρόεδρος Ελληνικής Αεροπορικής Ένωσης Ιωάννα Παπαδοπούλου, Διευθύντρια Μάρκετινγκ και Επικοινωνίας, Διεθνής Αερολιμένας Αθηνών Eιρήνη Σιδηροπούλου, Περιφερειακή Διευθύντρια Πωλήσεων Βορείου Ελλάδος, Ιονίων Νήσων και Βαλκανικών χωρών, Aegean Airlines Αλέξανδρος Μιχαλόπουλος, Key Accounts project Management at SKY express 17.20-18.00 Πάνελ Συζήτησης 3 Παρατηρητήριο Τουρισμού: τεχνολογία, big data analysis και ανίχνευση τάσεων στο τουρισμό Ομιλία: Η αξία και η πρακτική συμβολή του Παρατηρητηρίου Τουρισμού στον ελληνικό τουρισμό Κύρος Ασφής, Ιδρυτής & Διευθύνων Σύμβουλος, ΝΕΑ ΜΕSA Θωμάς Πούλιος, Ιδρυτής, Hotel Availabilities, ΕΔΙΠ Τμήμα Διοίκησης Επιχειρήσεων Πανεπιστημίου Θεσσαλίας Αλέξανδρος Καραβίτης, Co-Founder & CEO, Hosthub (formerly Syncbnb) Θοδωρής Κατσίμπρας, Γενικός Διευθυντής Ανάπτυξης, BookOnlineNow Βασίλης Ριαβόγλου, Διευθυντής Ανάπτυξης Αν. Μεσογείου και Βαλκανίων, ΟΤΑ insight Hannah Babineau, International Marketing & Partnerships Manager, Data Appeal Συντονιστές Δρ Giovanni Oscar Serafini, Αν. Καθηγητής, και Δρ Λεμονιά Παπαδοπούλου - Κελίδου, Λέκτορας, CITY College, University of York Europe Campus Συζήτηση (Q&A Session) * * Αποστολή ερωτήσεων για Q&A session: Σε περίπτωση που έχετε ερωτήσεις που θα θέλατε να απαντηθούν στη συζήτηση με τους ομιλητές (Q&A Session) στο κλείσιμο της εκδήλωσης, μπορείτε να τις στείλετε στο events@york.citycollege.eu. Μπορείτε επίσης να στέλνετε ερωτήσεις και κατά τη διάρκεια της εκδήλωσης στο παραπάνω email. Δήλωση συμμετοχής Παρακολουθήστε την εκδήλωση * H εκδήλωση θα μεταδοθεί ζωντανά μέσω Live Streaming Join and share!
19/01/2022
Guest lecture for our business students on 'Building Trust and Managing Conflict and Change'
Second-year undergraduate students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the opportunity to attend an online presentation by Mr Naoum Liotas, Gestalt psychotherapist, Supervisor and Business Coach based in London, UK, about trust and its role in team cohesiveness towards managing conflict and change. The webinar was delivered on Tuesday 23 November 2021 in the context of the Organisational Behaviour unit led by Dr. Giovanni Serafini. As living organisms, organisations are constantly affected by change that Mr. Liotas characterised as an unrestricted and difficult to foresee process. Thus, students were able to reflect on the nature of change and its dynamics whereby change needs to happen through dialogue supporting the relentless alignment and realignment of an organisation to its shifting environment. The highly engaging event stressed the critical importance of emotional intelligence, team cohesiveness, and supportive team norms in managing conflicts constructively. Mr. Liotas shared his experience and knowledge from Gestalt psychology and illustrated how insights on the human psyche can help organisations and practitioners evolve and become more efficient and humane. This unique learning opportunity concluded with an overview of a real business case related to a series of change management workshops in which Mr Liotas was involved to support the restructuring of a multinational company with offices in USA, Germany, Spain, Turkey, India, and China.
20/12/2021
Business students visit Capsis Hotel in Thessaloniki
The last study visit before Christmas Holidays, for the students of the Business Administration and Economics Department of CITY College University of York Europe Campus attending the unit “Introduction to Hospitality and Tourism” was addressed in Capsis Hotel of Thessaloniki. The Sales & Revenue Manager of the Capsis group of Hotels, Mrs Anatoli Kapnidou, had an inspection and a fruitful discussion with students pertaining to sales and revenue management (RM) strategies. During the visit students discovered the different room types, designed and renovated “according to market needs”. Mrs Kapnidou mentioned that hotel Capsis absorbs clients from different markets, who are choosing Thessaloniki as their destination, for different purposes. The core part of the discussion was attributed to revenue management strategies. Mrs Kapnidou analyzed in depth the rate plans and the related tools that optimize the rate performance. It was highlighted that Revenue Management is about selling “the right room, to the right customer, at the right price, for the right time”. The Dynamic pricing, is stemming from the airline industry back to the 80s, however in the hospitality business in Greece it was introduced relatively later. Capsis’ Hotel secret of success is the teamwork and the ongoing education of the staff. In the words of Mrs Kapnidou “we are not overpromising, but we deliver on our promises” Students were delighted and as they said “amazed by the robust strategy of Capsis Hotel in the market”. Capsis Hotel is a four-star family business hotel, the largest city hotel of Northern Greece, featuring 407 rooms, 18 conference halls, outside pool area and the well known “Polis Hamam area. The hotel is situated downtown, in a convenient district for the guests. Photo Gallery
15/12/2021
Guest lecture on Project Management by our alumna, Agapi Kyrtzidou, Consultant at Deloitte
Students from our Business Administration & Economics Department had the opportunity to attend a very interesting guest lecture on Project Management by Ms Agapi-Chrysi Kyrtzidou, Consultant at Deloitte and CITY College alumna. Ms Kyrtzidou presented the steps to be followed in handling a number of parallel work projects such as, workflow optimisation, team management and task assignment, real-time team collaboration analysis and improving processes, thus increasing business efficiency. She also presented the pros and cons of different PM tools and relative software available. Apart from the lecture topic, students were also interested to know of Ms. Kyrtzidou's educational background and career development at Deloitte. The guest lecture took place in the context of the 'Decision Making with IT' unit, taught by Dr. Andrew Salisbury and was supported by our Career, Employability and Enterprise Centre.
10/12/2021
Business students visit Grand Hotel Palace, a five-star hotel in Thessaloniki
Hotel and Hospitality track students of the Business Administration & Economics Department, CITY College University of York Europe Campus, visited Grand Hotel Palace in Thessaloniki to meet and discuss with senior executives current trends in the industry as part of their unit Introduction to Hospitality and Tourism. Students were accompanied by Dr. Lemonia Papadopoulou-Kelidou. Mr. Yiannis Aslanis, General Manager, offered a warm hospitality to CITY College’s delegation, while Mrs Maria Chatziparaschi, Guest Relations Manager and Mrs Katerina Toutziari, Director of Sales and Revenue, shared with students their knowledge and experience pertaining to guest relations, sales and marketing issues. Grand Hotel Palace is a five-star hotel, operating since 2004 and counting 259 rooms including 8 suites. Mrs Chatziparaschi and Mrs Toutziari underlined that being honest with customers is the strongest tip of success. Caring about your customers, decoding their body language and offering customized services via team work is the backbone of the corporate culture of the hotel. Mrs Toutziari underlined the importance of being aware of the product, the destination, the competitors as well as the imperative need to create collaborations within the market. Targets’ achievement, according to Mrs Toutziari, is based on sharing goals with employees and on raising awareness of the general engraved strategy since “everybody is doing sales in a hotel”. Students visited renovated rooms and suites, conference rooms, restaurant and breakfast area while small presents were kindly offered to them, as a kind gesture of their truly warm hospitality. Christmas decoration both in the outside and the inside area of the hotel cheered students. Present given to our students by Grand Palace Hotel representatives Photo Gallery
08/12/2021
CITY College, University of York Europe Campus and Tourism Observatory sign a Cooperation Agreement
A mutually-beneficial collaboration between CITY College and the Tourism Observatory Areas of collaboration include data analysis and management and communication activities A unique opportunity for real work-based student experience in the Tourism industry: BAED students will get actively involved in the project Promoting collaboration between academia and industry while at the same time offering back to society CITY College, University of York Europe Campus signed a Cooperation Agreement with the Tourism Observatory, a Silver-Award winner (Tourism Awards 2021) service that captures the demand (requests) and the valid direct reservations in hotels and accommodation providers and vacation rentals in specific geographical areas of Greece. It is founded by the following leading companies in the sector: Nea Mesa Tourism Marketing & Sales, ΒοοkOnlineNow, Hotel Availabilities, Syncbnb, The Data Appeal Company, OTA insight. [from left to right] Dr Nikolaos Tsorakidis, Dean for External Engagement and New Developments of the Business Administration & Economics Department (BAED), Ms. Aggeliki Papakonstantinou, Head of BAED, Mr. Kyros Asfis, Managing Director of Nea Mesa and Dr Giovanni Oscar Serafini, Assistant Professor at BAED. The scope of cooperation under this Agreement includes the analysis, management and presentation of data, collected by the Observatory, by BAED undergraduate students in order to produce factsheets and monthly reports on trends and help the further development of key features of the platform, as well as the enhancement of its visibility and communication of its purpose to the general public. The reports created will be publicly available, thus useful information will be accessible to the public. Students will be working systematically with the team of Tourism Observatory and will be supervised by Dr. Lemonia (Lenia) Papadopoulou-Kelidou and Dr Giovanni Oscar Serafini of the Business Administration & Economics Department. The cooperation with the Tourism Observatory is aligned with CITY College’s philosophy to promote the collaboration between academia and industry and its public engagement efforts to give back to and remain actively engaged with the society. Story in the media (Greek) Article in e-Travel News Article in Travel Daily News
06/12/2021
Guest Lecture by distinguished Economist and Neuroscientist, Dr Edgar Sanchez, for BAED students
Students from our Business Administration & Economics Department had the opportunity to attend a very interesting guest lecture by Dr Edgar Sanchez, Economist and Neuroscientist on ‘Experiential Marketing, A new approach in Sales & Marketing’. Dr Sanchez has more than 10 years of prior professional experience in positions such as Brand Management and Consultant in Multinational companies such as Yahoo, Granini, Lavinia Interactiva. The first part of the seminar covered the new conditions in the world of business such as market and information saturation. This included how this reality demands new ways to approach customers. In the second part, the different components of Experiential Marketing were actively discussed, especially those related to brain and mind processes: decision making, emotions, memory, among others. Practical case studies were examined to illustrate implementations of all those components of the Experiential Marketing.
03/12/2021
Company visit by BAED students at Hotel ONOMA
A unique opportunity for our students to visit a five star tech friendly hotel Our students discussed the role of technology in hospitality and in customised/personalised services Bringing students closer to the industry Students of the Business Administration & Economic Department of CITY College, University of York Europe Campus participated in a study visit at Hotel ONOMA as part of the unit "Introduction to Hospitality and Tourism" on 30 November 2021. Ms Christine Kartali, Events and Sales Manager, and Ms Katerina Salikyriaki introduced the "Seeker", the mascot of Hotel ONOMA, to the students. The Seeker is a representation of the modern traveler who is seeking for new experiences while discovering the world. Holding a bag and on the go, the Seeker is a modern interpretation of the archaic “Kouros” meeting the contemporary action figures. Seeker's motto "Seeker seeks and seeker finds" The main aim of the study visit was to shed light on the practical significance of technology in hospitality and in customised/personalised services. Students had the opportunity to discuss in the "homework" area of the hotel the "smart" philosophy of the hotel and the application of technology in hospitality services, in sales, in marketing and in boosting a hotel's competitive advantage. Hotel ONOMA is a five star tech friendly hotel, operating since January 2021 in Thessaloniki, focusing on the guest and exploiting technology to offer customized personal services that perfectly fit to each guest's identity. Company visits are a vitally important part of the student experience at CITY College, University of York Europe Campus, as they give to students the opportunity to widen their horizons, get exposed to the real business world, contemporary business practices and enhance theoretical practice.
02/12/2021
An exciting speech by Dr Dimitriadis at the 'Inspire to Higher' event in Bulgaria
Dr. Nikolaos Dimitriadis, the Programme Lead of our MSc in Neuromarketing, delivered an exciting keynote speech at Inspire to Higher, the latest event of the Real Estate Association of Bulgaria, titled: "Neuromarketing: Decisions that the Consumer Makes"! Dr. Dimitriadis spoke about applying neuroscience to marketing and for the urgent need to change the way we communicate based on scientific insights from studying the human brain. He also presented the recently-launched MSc in Neuromarketing at City College, The University of York Europe Campus. Learn more about our MSc in Neuromarketing
23/11/2021
Hospitality expert delivers guest lecture to BAED students
On Tuesday 16 November 2021 students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Mr. Kostas Karabelias, General Manager, Nikki Beach Resort & Spa, Santorini (Greece). The title of the presentation was "Adaptability: the key to success in the hospitality industry" and the audience followed this event as part of the third-year Hospitality Services Management unit led by Dr. Giovanni Serafini. Thanks to his remarkable, multinational experience, Mr. Kostas Karabelias discussed adaptability in the hospitality industry because he recognises it as the key to success. Mr. Karabelias first overviewed the exclusive hospitality operations of Nikki Beach Resort & Spa, Santorini (Greece) before discussing some key insights attained throughout his impressive career. His presentation addressed the challenges and opportunities in the hospitality industry, the role of technology and booking platforms, as well as the importance of employee recruitment. To this end, Mr. Karabelias stressed the need for hospitality professionals to be creative, flexible, and committed to service quality. It was an outstanding event bringing a key industry voice to BA (Hons) in Business Studies/Hotel & Hospitality classes at CITY College, University of York Europe Campus.
23/11/2021
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