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Guest lecture for our business students on 'Building Trust and Managing Conflict and Change'
Second-year undergraduate students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the opportunity to attend an online presentation by Mr Naoum Liotas, Gestalt psychotherapist, Supervisor and Business Coach based in London, UK, about trust and its role in team cohesiveness towards managing conflict and change. The webinar was delivered on Tuesday 23 November 2021 in the context of the Organisational Behaviour unit led by Dr. Giovanni Serafini. As living organisms, organisations are constantly affected by change that Mr. Liotas characterised as an unrestricted and difficult to foresee process. Thus, students were able to reflect on the nature of change and its dynamics whereby change needs to happen through dialogue supporting the relentless alignment and realignment of an organisation to its shifting environment. The highly engaging event stressed the critical importance of emotional intelligence, team cohesiveness, and supportive team norms in managing conflicts constructively. Mr. Liotas shared his experience and knowledge from Gestalt psychology and illustrated how insights on the human psyche can help organisations and practitioners evolve and become more efficient and humane. This unique learning opportunity concluded with an overview of a real business case related to a series of change management workshops in which Mr Liotas was involved to support the restructuring of a multinational company with offices in USA, Germany, Spain, Turkey, India, and China.
20/12/2021
Business students visit Capsis Hotel in Thessaloniki
The last study visit before Christmas Holidays, for the students of the Business Administration and Economics Department of CITY College University of York Europe Campus attending the unit “Introduction to Hospitality and Tourism” was addressed in Capsis Hotel of Thessaloniki. The Sales & Revenue Manager of the Capsis group of Hotels, Mrs Anatoli Kapnidou, had an inspection and a fruitful discussion with students pertaining to sales and revenue management (RM) strategies. During the visit students discovered the different room types, designed and renovated “according to market needs”. Mrs Kapnidou mentioned that hotel Capsis absorbs clients from different markets, who are choosing Thessaloniki as their destination, for different purposes. The core part of the discussion was attributed to revenue management strategies. Mrs Kapnidou analyzed in depth the rate plans and the related tools that optimize the rate performance. It was highlighted that Revenue Management is about selling “the right room, to the right customer, at the right price, for the right time”. The Dynamic pricing, is stemming from the airline industry back to the 80s, however in the hospitality business in Greece it was introduced relatively later. Capsis’ Hotel secret of success is the teamwork and the ongoing education of the staff. In the words of Mrs Kapnidou “we are not overpromising, but we deliver on our promises” Students were delighted and as they said “amazed by the robust strategy of Capsis Hotel in the market”. Capsis Hotel is a four-star family business hotel, the largest city hotel of Northern Greece, featuring 407 rooms, 18 conference halls, outside pool area and the well known “Polis Hamam area. The hotel is situated downtown, in a convenient district for the guests. Photo Gallery
15/12/2021
Guest lecture on Project Management by our alumna, Agapi Kyrtzidou, Consultant at Deloitte
Students from our Business Administration & Economics Department had the opportunity to attend a very interesting guest lecture on Project Management by Ms Agapi-Chrysi Kyrtzidou, Consultant at Deloitte and CITY College alumna. Ms Kyrtzidou presented the steps to be followed in handling a number of parallel work projects such as, workflow optimisation, team management and task assignment, real-time team collaboration analysis and improving processes, thus increasing business efficiency. She also presented the pros and cons of different PM tools and relative software available. Apart from the lecture topic, students were also interested to know of Ms. Kyrtzidou's educational background and career development at Deloitte. The guest lecture took place in the context of the 'Decision Making with IT' unit, taught by Dr. Andrew Salisbury and was supported by our Career, Employability and Enterprise Centre.
10/12/2021
Business students visit Grand Hotel Palace, a five-star hotel in Thessaloniki
Hotel and Hospitality track students of the Business Administration & Economics Department, CITY College University of York Europe Campus, visited Grand Hotel Palace in Thessaloniki to meet and discuss with senior executives current trends in the industry as part of their unit Introduction to Hospitality and Tourism. Students were accompanied by Dr. Lemonia Papadopoulou-Kelidou. Mr. Yiannis Aslanis, General Manager, offered a warm hospitality to CITY College’s delegation, while Mrs Maria Chatziparaschi, Guest Relations Manager and Mrs Katerina Toutziari, Director of Sales and Revenue, shared with students their knowledge and experience pertaining to guest relations, sales and marketing issues. Grand Hotel Palace is a five-star hotel, operating since 2004 and counting 259 rooms including 8 suites. Mrs Chatziparaschi and Mrs Toutziari underlined that being honest with customers is the strongest tip of success. Caring about your customers, decoding their body language and offering customized services via team work is the backbone of the corporate culture of the hotel. Mrs Toutziari underlined the importance of being aware of the product, the destination, the competitors as well as the imperative need to create collaborations within the market. Targets’ achievement, according to Mrs Toutziari, is based on sharing goals with employees and on raising awareness of the general engraved strategy since “everybody is doing sales in a hotel”. Students visited renovated rooms and suites, conference rooms, restaurant and breakfast area while small presents were kindly offered to them, as a kind gesture of their truly warm hospitality. Christmas decoration both in the outside and the inside area of the hotel cheered students. Present given to our students by Grand Palace Hotel representatives Photo Gallery
08/12/2021
CITY College, University of York Europe Campus and Tourism Observatory sign a Cooperation Agreement
A mutually-beneficial collaboration between CITY College and the Tourism Observatory Areas of collaboration include data analysis and management and communication activities A unique opportunity for real work-based student experience in the Tourism industry: BAED students will get actively involved in the project Promoting collaboration between academia and industry while at the same time offering back to society CITY College, University of York Europe Campus signed a Cooperation Agreement with the Tourism Observatory, a Silver-Award winner (Tourism Awards 2021) service that captures the demand (requests) and the valid direct reservations in hotels and accommodation providers and vacation rentals in specific geographical areas of Greece. It is founded by the following leading companies in the sector: Nea Mesa Tourism Marketing & Sales, ΒοοkOnlineNow, Hotel Availabilities, Syncbnb, The Data Appeal Company, OTA insight. [from left to right] Dr Nikolaos Tsorakidis, Dean for External Engagement and New Developments of the Business Administration & Economics Department (BAED), Ms. Aggeliki Papakonstantinou, Head of BAED, Mr. Kyros Asfis, Managing Director of Nea Mesa and Dr Giovanni Oscar Serafini, Assistant Professor at BAED. The scope of cooperation under this Agreement includes the analysis, management and presentation of data, collected by the Observatory, by BAED undergraduate students in order to produce factsheets and monthly reports on trends and help the further development of key features of the platform, as well as the enhancement of its visibility and communication of its purpose to the general public. The reports created will be publicly available, thus useful information will be accessible to the public. Students will be working systematically with the team of Tourism Observatory and will be supervised by Dr. Lemonia (Lenia) Papadopoulou-Kelidou and Dr Giovanni Oscar Serafini of the Business Administration & Economics Department. The cooperation with the Tourism Observatory is aligned with CITY College’s philosophy to promote the collaboration between academia and industry and its public engagement efforts to give back to and remain actively engaged with the society. Story in the media (Greek) Article in e-Travel News Article in Travel Daily News
06/12/2021
Guest Lecture by distinguished Economist and Neuroscientist, Dr Edgar Sanchez, for BAED students
Students from our Business Administration & Economics Department had the opportunity to attend a very interesting guest lecture by Dr Edgar Sanchez, Economist and Neuroscientist on ‘Experiential Marketing, A new approach in Sales & Marketing’. Dr Sanchez has more than 10 years of prior professional experience in positions such as Brand Management and Consultant in Multinational companies such as Yahoo, Granini, Lavinia Interactiva. The first part of the seminar covered the new conditions in the world of business such as market and information saturation. This included how this reality demands new ways to approach customers. In the second part, the different components of Experiential Marketing were actively discussed, especially those related to brain and mind processes: decision making, emotions, memory, among others. Practical case studies were examined to illustrate implementations of all those components of the Experiential Marketing.
03/12/2021
Company visit by BAED students at Hotel ONOMA
A unique opportunity for our students to visit a five star tech friendly hotel Our students discussed the role of technology in hospitality and in customised/personalised services Bringing students closer to the industry Students of the Business Administration & Economic Department of CITY College, University of York Europe Campus participated in a study visit at Hotel ONOMA as part of the unit "Introduction to Hospitality and Tourism" on 30 November 2021. Ms Christine Kartali, Events and Sales Manager, and Ms Katerina Salikyriaki introduced the "Seeker", the mascot of Hotel ONOMA, to the students. The Seeker is a representation of the modern traveler who is seeking for new experiences while discovering the world. Holding a bag and on the go, the Seeker is a modern interpretation of the archaic “Kouros” meeting the contemporary action figures. Seeker's motto "Seeker seeks and seeker finds" The main aim of the study visit was to shed light on the practical significance of technology in hospitality and in customised/personalised services. Students had the opportunity to discuss in the "homework" area of the hotel the "smart" philosophy of the hotel and the application of technology in hospitality services, in sales, in marketing and in boosting a hotel's competitive advantage. Hotel ONOMA is a five star tech friendly hotel, operating since January 2021 in Thessaloniki, focusing on the guest and exploiting technology to offer customized personal services that perfectly fit to each guest's identity. Company visits are a vitally important part of the student experience at CITY College, University of York Europe Campus, as they give to students the opportunity to widen their horizons, get exposed to the real business world, contemporary business practices and enhance theoretical practice.
02/12/2021
An exciting speech by Dr Dimitriadis at the 'Inspire to Higher' event in Bulgaria
Dr. Nikolaos Dimitriadis, the Programme Lead of our MSc in Neuromarketing, delivered an exciting keynote speech at Inspire to Higher, the latest event of the Real Estate Association of Bulgaria, titled: "Neuromarketing: Decisions that the Consumer Makes"! Dr. Dimitriadis spoke about applying neuroscience to marketing and for the urgent need to change the way we communicate based on scientific insights from studying the human brain. He also presented the recently-launched MSc in Neuromarketing at City College, The University of York Europe Campus. Learn more about our MSc in Neuromarketing
23/11/2021
Hospitality expert delivers guest lecture to BAED students
On Tuesday 16 November 2021 students of the Business Administration & Economics Department of CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Mr. Kostas Karabelias, General Manager, Nikki Beach Resort & Spa, Santorini (Greece). The title of the presentation was "Adaptability: the key to success in the hospitality industry" and the audience followed this event as part of the third-year Hospitality Services Management unit led by Dr. Giovanni Serafini. Thanks to his remarkable, multinational experience, Mr. Kostas Karabelias discussed adaptability in the hospitality industry because he recognises it as the key to success. Mr. Karabelias first overviewed the exclusive hospitality operations of Nikki Beach Resort & Spa, Santorini (Greece) before discussing some key insights attained throughout his impressive career. His presentation addressed the challenges and opportunities in the hospitality industry, the role of technology and booking platforms, as well as the importance of employee recruitment. To this end, Mr. Karabelias stressed the need for hospitality professionals to be creative, flexible, and committed to service quality. It was an outstanding event bringing a key industry voice to BA (Hons) in Business Studies/Hotel & Hospitality classes at CITY College, University of York Europe Campus.
23/11/2021
Dr Theofanis invited speaker at event organised by the Ministry of Maritime Affairs and Insular Policy at the 85th Thessaloniki International Fair
Dr Sotiris Theofanis, Professor of Practice and Programme Lead of the MSc in Shipping & Port Management participated as invited speaker at an event organized by the Ministry of Maritime Affairs and Insular Policy at the 85th Thessaloniki International Fair. Dr Theofanis joined distinguished speakers in a discussion on the National Port Policy and shared his knowledge and expertise with the audience. The event took place successfully and was well attended. Watch Dr Theofanis' participation in the event (in Greek): Source: Official Facebook page of the Ministry of Maritime Affairs and Insular Policy
06/10/2021
Dr Cruz invited as judge in prestigious global online marketing competition, GOMAC 2021
Dr Ana Cruz Congratulations to Dr Ana Cruz on being invited as one of the judges of the Global Online Marketing Academic Challenge (GOMAC 2021). GOMAC is a worldwide competition open to any student enrolled in an undergraduate or graduate course at a higher education institution. Student teams, in conjunction with an industry client, compete to create, run, optimize and report on digital marketing campaigns that include Google Ads and any other digital advertising platform/channel. Competition finalists included 103 student teams (414 students) from Australia, Belgium, Canada, France, Germany, Greece, India, Italy, Lithuania, Portugal, Saudi Arabia and the United States. The final results were announced 29 September 2021. Dr. Ana Cruz is an Assistant Professor at the Business Administration & Economics Department of CITY College, University of York Europe Campus. She teaches marketing and digital marketing and specializes on what makes content go viral. It was a significant achievement for Dr Ana Cruz to be selected to be one of the judges of GOMAC and contribute her expertise to this prestigious global competition. CITY College congratulates her on her participation and contribution. Dr Cruz commented after the conclusion of the competition: “Congratulations to the Global and regional winners in the Global Online Marketing Academic Challenge 2021. It was an honour being one of the judges. I was impressed by the level of knowledge, strategic thinking and ability to learn and improve as the campaigns progressed. Well done and thank you to all the professors that mentored the teams, to all participating teams and to the organizing committee. Looking forward to GOMAC2022.” GOMAC 2021 winners: From left to right: Eddy Lavallée, Noémie Lespérance-Hudon, Mathilde Barbau The 2021 Global Winner comes from ESG UQAM in Canada, under the supervision of Professor Harold Boeck. The team worked with Novagrow, a firm that designs and manufactures kitchen counter gardens. About GOMAC The GOMAC is governed by the Global Online Marketing Academics (GOMA). GOMA comprises Academics from around the world who have extensive experience in digital marketing education. GOMA aims to maintain the community and benefits brought to students, academics and industry that were originally created through the Google Online Marketing Challenge as well as to exchange experience in the fields of Digital Marketing, teaching methodologies, and online collaboration techniques, etc
05/10/2021
Dr Theofanis invited speaker at event organized by the Ministry of Maritime Affairs and Insular Policy at the 85th Thessaloniki International Fair
Dr Sotiris Theofanis, Professor of Practice and Programme Lead of the MSc in Shipping & Port Management will participate as invited speaker at an event organized by the Ministry of Maritime Affairs and Insular Policy at the 85th Thessaloniki International Fair. The event is taking place 11-19 September 2021, while Dr Theofanis will join distinguished speakers in a discussion in a on National Port Policy. Wednesday, 15 September 2021 19:00-21:00 (Pavilion of the Ministry of Maritime Affairs and Insular Policy, STAND 2) Event agenda (in Greek, PDF). The event will take place in Greek.
14/09/2021
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