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The MSc in Neuromarketing officially supported by the Neuromarketing Science and Business Association (NMSBA)
CITY College, University of York Europe campus is happy to announce that the MSc in Neuromarketing postgraduate programme of the Business Administration and Economics Department is officially supported by the Neuromarketing Science and Business Association (NMSBA), the largest and oldest neuromarketing association in the world. The MSc in Neuromarketing is a new postgraduate programme that will start running this academic year (2021-2022). The programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Graduates of the MSc in Neuromarketing will be able to pursue careers in marketing research companies, neuromarketing agencies, advertising and digital marketing agencies, business and communications consultancies, non-profit organizations, media groups and brand-owning corporations. The programme is led by neuromarketing specialist, Dr Nikolaos Dimitriadis. More about the programme.
08/09/2021
Real-life project for Balkan Holidays by our Business Students
Our students had the opportunity work on real-life project for Balkan Holidays, the leading tour operator to Bulgaria, Croatia, Montenegro, Slovenia and Romania Applying knowledge in the ‘real-world’: A rewarding learning experience for our students while working under the supervision of business experts Students were tasked to work around two key questions: 1. In the context of tour operating, what is the future of destination management companies (DMCs)? 2. What will be those DMC new products that a tour operator should create to meet the changing demand? Project key objectives included research on holiday experiences and satisfaction, opportunities for digital transformation, and the role of DMCs Undergraduate students of the Business Administration and Economics Department of CITY College, had the opportunity to get first-hand field experience by working on a real-life project with Balkan Holidays, the leading tour operator to Bulgaria, Croatia, Montenegro, Slovenia and Romania. Working under the valuable guidance of Mr Athanassios Manos, CEO, as well as of Mr Teodor Minev and Mr Plamen Katzarov from the Business Development department, our students conducted primary market research to identify customer satisfaction in relation to holiday experiences, support digital transformation strategies, and examine the future of DMCs. On the last day of the project, Mr Plamen Katzarov, Director Corporate Strategy, Innovations and Business Development, Balkan Holidays commented: Today marks the final day of our action learning projects together with @CITY College, University of York Europe Campus, related to the future of Travel! Students have done a fantastic job, showed enthusiasm, passion and it was so inspiring to see their progress throughout the sessions! For us as a Company it was a great pleasure to share our experience and we are thankful that we had the chance to be part of this wonderful journey! Thank you! The project was undertaken as part of the Practicum of their studies which is a valuable and successful component of all Bachelors programmes of the Business Department and was led by Dr Giovanni Serafini, Assistant Professor. While working for their practicum, business students learn new skills, work closely with accomplished professionals from a range of industry sectors, build up employability skills and competences and have one of the most rewarding learning experiences during their studies at CITY College. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
30/07/2021
Two real-life practicum projects for ‘Ioniki Sfoliata’ by CITY College business students
Real-life student projects for one of the leading manufacturers of frozen dough and pastry products Applying knowledge in the ‘real-world’: A rewarding learning experience for our students while working under the supervision of business experts Two groups of undergraduate students of the Business Administration and Economics Department of CITY College, University of York Europe Campus had the opportunity get first-hand field experience by working on real-life projects with their ‘company-client’, Ioniki Sfoliata, one of the most important manufacturers of frozen dough and pastry products based in Thessaloniki, Greece. The first team (team members: Klitemnistra Kotanidou, Erika Sulo, Ivo Angelov and Kaloyan Nikolov) was requested to find and propose strategies that could be employed to attract more Millennials in consuming frozen foods. After hard work and close cooperation with Ioniki Sfoliata Mr Chris Liassides, Associate Professor at our Business Administration and Economics Department, our students presented four different strategies : a)clever and appealing slogans and promotional techniques, b) Healthier ingredients, c) environmentally friendly of packaging and d) smaller portions (with less calories). The second team’s (team members: Effrosini Daniilidou, Sofia Sotiraki, Thanas Xega, Davor Babamov) main task was to find strategies that could be employed to improve channel management through technology. The main strategy that was presented by our students was the use of active tags for carton boxes, under the technology of RFID Tags and Smart Packaging. As a secondary task, the students also presented their idea on 3D printing of pastries, as a promotional and brand awareness tool in various outlets selling similar foods. Both projects were undertaken as part of the Practicum of their studies which is a valuable and successful component of all Bachelors programmes of the Business Department. While working for their practicum students build their employability skills, work closely with business experts, and have one of the most rewarding learning experiences during their studies at CITY College. University-industry cooperation integrated in the education of students is highly promoted in all CITY College’s academic programmes and proves a real asset for our students. Mr. Yanni Vaharoglou, COO of Ioniki Sfoliata and Mr Chris Liassides warnly thanked and congratulated all the students on their work and tenacity in completing successfully their practicum. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
30/07/2021
Guest Lecture by Dr Serafini at Birmingham City Business School, UK
On Friday 09 July 2021 Dr Giovanni Serafini, Assistant Professor in Human Resource Management at the Business Administration & Economics Department of CITY College, University of York Europe Campus, had the honour to deliver a guest lecture to MA-International Human Resource Management students at Birmingham City Business School, UK following the invitation by Alexandros Psychogios, Professor in International Human Resource Management. The presentation of Dr Serafini centred on 'Managing Compensation in an International Context' and the key necessity for a multinational business to establish a compensation plan aligned with its organisational strategy and the overall pay philosophy. Most importantly, an effective reward system ensuring internal and external equity is instrumental towards recruiting qualified employees and retaining capable employees, while motivating them to perform to the maximum extent of their capabilities. After overviewing the complexities and stressing the substantial investment involved, it was concluded that managing compensation at a global level represents one of the most crucial challenges for global HRM.
28/07/2021
New Masters programme - MSc in Shipping & Port Management
Become highly qualified and navigate a clear career path in one of the most important sectors of the global economy. Key features: Degree title: Master of Science in Shipping & Port Management The title is awarded directly by the University of York. Duration: 1 year (full time) or 2 years (part time) Mode of delivery: Classes take place on weekday evenings Location of studies: Thessaloniki Language of instruction: English Programme overview: The MSc in Shipping & Port Management programme provides an integrated holistic approach in shipping, ports, and freight logistics, thus giving students a sound academic and business oriented global trade understanding of the overall transport and supply chain needs, based on the market requirements. Business and research informed analysis of trends and latest developments, technology advances, and industry practice in these sectors are introduced by faculty having a unique combination of high level academic and practice expertise, being in the forefront of the shipping, ports and international logistics industries. Career opportunities Graduates may pursue a career in many domains such as international trade and commerce, shipping, port operations and port management, logistics and dockyard management. Organisations that require the skills developed during this degree include shipping companies, port authorities, port operators, clearing and forwarding companies, export and import firms, and agency houses. The intermodal character of the freight transport, creates also significant job opportunities in countries that are not surrounded by sea but have a significant role in the operation of dry ports and logistics facilities. More about the programme Dr Sotiris Theofanis presents the MSc in Shipping & Port Management Radio Interview Dr Sotiris Theofanis interview in Real FM (in Greek) Programme lead Dr Sotirios Theofanis Professor of Practice Programme Lead of the MSc in Shipping & Port Management programme Dr. Sotirios Theofanis is Professor of Practice at CITY College, University York Europe Campus; Member of the Board of Directors, Thessaloniki Port Authority S.A.; and Affiliated Faculty, Center for Advanced Infrastructure and Transportation, Rutgers University, New Jersey. He is an internationally acknowledged expert, manager and academic in the fields of freight transport, logistics and ports. He has a unique blend of industry and academic background, with extensive administrative, high level managerial, consulting / advisory and academic experience in the fields of port planning, management and operations, as well as in freight logistics, intermodal and maritime transport. “Through a unique blend of sound theory and practice, the Programme introduces students with diverse backgrounds to the fascinating world of shipping, logistics and port management. I look forward to setting sail with our new class on an exciting educational journey.”
25/06/2021
New Masters programme - MSc in Neuromarketing
Become a Neuromarketing Expert! Study how the consumer brain works and stand out as a marketer Key features: Degree title: Master of Science in Neuromarketing The title is awarded directly by the University of York. Duration: 1 year (full time) or 2 years (part time) Mode of delivery: Classes take place on weekday evenings Location of studies: Thessaloniki Language of instruction: English Programme overview: Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences as well as marketing. Our Master’s programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Upon completion of this programme, students will be able to perform neuromarketing studies so as to extract valuable customer information and develop effective marketing strategies. Furthermore, students will have a working understanding of key functions of the brain and the body relevant to marketing, decision-making and human behavior. In addition, students will have a working understanding of key functions of the brain and the body relevant to marketing and decision-making in order to develop meaningful behavioral change programs and campaigns. Career opportunities Graduates of the MSc in Neuromarketing will be able to pursue careers in marketing research companies, neuromarketing agencies, advertising and digital marketing agencies, business and communications consultancies, non-profit organizations, media groups and brand-owning corporations Who can join the programme The programme is addressed to university graduates with a first degree in Business, Psychology, Education, Media Studies, Political Science, Communications, Biology, Sociology, Law, Journalism and more. Supported by The MSc in Neuromarketing programme is officially supported by the Neuromarketing Science and Business Association (NMSBA) and the Italian Neuromarketing Association (AINEM). More about the programme Dr Nikolaos Dimitriadis presents the MSc in Neuromarketing Radio Interview Dr Nikolaos Dimitriadis interview in Status FM (in Greek) Programme lead Dr Nikolaos Dimitriadis Professor of Practice Programme Lead of the MSc in Neuromarketing programme “Neuromarketing is a fascinating science, a genuinely interesting field. It is the future in advertising, branding, communication and we are excited to be offering one of the few postgraduate programmes in Neuromarketing in the region. I look forward to welcoming candidates eager to dive into the world of the human brain!” Presentation of the MSc in Neuromarketing by Programme Lead, Dr Nikolaos Dimitriadis (Online Info Session)
25/06/2021
Successful Online Conference on 'Τhe driving forces of Hospitality' by the Business Department
A successful online event endorsed by UNWTO and INSETE Insightful keynote speeches by Ms Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO), Mr Panagiotis Almyrantis, Hotel General Manager Daios Cove Luxury Resort & Villas - Vice President European Hotel Managers Association and Prof Andreas Papatheodorou, Professor/Director at the University of the Aegean, Greece Event speakers highlight the need for focus on innovation, education and technology to meet contemporary challenges in the industry of Tourism of Hospitality The online conference "The driving forces of Hospitality: Technology, Innovation and Education" was successfully organised and executed by Dr Lenia Papadopoulou-Kelidou and Dr Giovanni Serafini of the Business Administration and Economics Department, CITY College, University of York Europe Campus, with the endorsement of UNWTO and INSETE. This open conference offered students, professionals, and educators the opportunity to get valuable insights from leading industry experts and academics in the field of tourism and hospitality in Greece. First, Ms Natalia Bayona, Director of Innovation, Education and Investments at World Tourism Organization (UNWTO) opened the event with a video on the road towards a more conscious, innovative, and educated tourism sector. In her very insightful presentations, Ms Bayona emphasized that the challenges in the field of tourism have not changed with the pandemic. Rather, the pandemic accelerated the need to meet these challenges, which are: innovation, education, investments, value-added jobs, and sustainability. To address them successfully, there is the need for collaboration between governments, start-ups, academics, and investors. Next, the event featured two distinct panels which focussed on the role of technology and innovation in hospitality, and the role of education in tourism, respectively. The participants to the first panel were: Mr Panagiotis Almyrantis, Hotel General Manager Daios Cove Luxury Resort & Villas - Vice President European Hotel Managers Association Mr Dimitris Perrakis, Area Operations Manager at Atlantica Hotels & Resorts Mr Kyros Asfis, Managing Director at Nea Mesa Hotel & Tourism Digital Marketing Agency Mr Nassos Fanos, Independent Legal Services Professional - GDPR and Hotel Contract Specialist Following Mr Almyrantis' initial presentation about a hotel's General Manager challenges and opportunities, the debate addressed the fact that many hoteliers are reluctant to invest in technological means claiming that they are too expensive or apply to large hotel operations. Instead, cost must not be feared if one considers the ROI (Return on Investment) and the ROAS (Return on Ad Spend). Thus, there is the need to approach things differently: demystification is the key here, technology can be applied correctly and effectively! However, as Mr Perrakis stressed, technology is just a tool and human resources are essential towards attaining the benefits technology can offer. With the right mentality, organisational culture, and training of the workforce, technology can be successfully applied in hotel operations of any size. Specifically, digital marketing can dramatically increase a hotel's sales and bookings. However, as Mr Asfis warned, there is the need to recognise the need to modernise the sales mix and focus on embracing the trend of digital marketing from content-based to content-driven and experiential. Lastly, Mr Fanos overviewed aspects related to GDPR compliance and the possibility for hoteliers to renegotiate abusive contract terms based on latest developments in the EU legal framework. Next, the conference addressed the role of education in tourism with the following panel: Prof Andreas Papatheodorou, Professor/Director at the University of the Aegean, Greece Mr Yiorgos Koutsokostas, Director of Learning and Development at INSETE Ms Vania Kamtsiou, Senior Trainer & Founder at Welcome Global The works of the panel were opened by Prof Papatheodorou who delivered a thorough presentation on the role of post-secondary education in tourism and hospitality. Among others, Prof Papatheodorou illustrated the skills cultivated in post-secondary education in Greece and discussed the extent to which graduates are ready to work in the field of hospitality. Next, Mr Koutsokostas examined what skills INSETE research identifies as been needed by hotel businesses nowadays and overviewed the various educational programs and initiatives INSETE offers to address skill gaps in the hotel industry. Then, Ms Kamtsiou's extensive experience as trainer was instrumental in examining challenges affecting the education of hotel professionals, their attitude towards training as well as graduate students joining the hotel industry. Namely, Ms Kamtsiou stressed that values and notions that are an integral part of hospitality and often define hospitality itself, such as respect, courtesy, smile, and good mood can be taught. However, their application by employees requires not only training, but also the inspiring behaviour of supervisors and managers who need to embody these values and notions of hospitality. To this end, reference was made to the criticality of internal training, which is a function that can be enacted in a formal way in hospitality concerns regardless of size. While the panel recognised that there is indeed the need to bridge education and the requirements of the hotel industry, as an example in this direction it was mentioned that at City College, University of York Europe Campus students are given the opportunity during their studies for a semester to work with a company that assigns them a specific task. In this way, the so-called 'Practicum' program aims to bridge theory with market practices by making students work closely with hospitality and tourism managers. The conference concluded that the success of the hospitality and tourism system overall in these challenging times is in the hands of professionals recognising that responsibility is part of their job, as reminded by Ms Bayona. Within this perspective, education plays a cardinal role by urging professionals to reassess how they relate with knowledge. In fact, the process of knowledge goes through the stages of studying, learning, relearning, and unlearning to be able to learn the new. Watch the event:
28/05/2021
Lecture by Dr Nikolaidis on HR policies and practices
On 15 April 2021, CITY College, University of York Europe Campus students attended an online presentation by Dr. Dimitrios V. Nikolaidis, Associate Professor in Marketing at our Business Department and CEO at EMBRYOLAB Fertility Clinic.The event took place in the context of the Human Resource Policies & Practices unit taught by Dr Giovanni Serafini to postgraduate students. This highly engaging and insightful presentation titled 'HR policies and practices application in a cutting edge organisation: the case of Embryolab Fertility Clinic' focused on the importance of connecting HR policies and practices to organisational values and vision. Trust and respect in the workplace are essential preconditions allowing human capital to offer added value to the organisation. On this basis, Dr Nikolaidis argued that brands thrive because they attain to consistently deliver their distinctive promise by placing human resources at their core. In HR terms, this translates into an ongoing articulate process involving employee selection, training, coaching, work in teams and development. The resulting processes, structures, and systems need to be aligned with the organisational strategy. This can be attained through a leadership fully engaged to the shared vision, values and aims, and committed to achieving organisational goals while helping employees attain their. Lectures by industry experts take place frequently, giving the opportunity to our students to get valuable insights from the marketplace.
17/05/2021
Guest Lecture by Ayming International HR Manager on effects of extreme changes on HRM
Students of the Business Administration & Economics Department and the Executive MBA programme of CITY College, University of York Europe Campus had the extraordinary opportunity to attend an online presentation by Mr Harro Bosma, International HR Manager - Central European Region (Germany, Belgium, Poland, Czech Republic, Slovakia) at Ayming, on the effects of extreme changes on HRM and business survival. The numerous audience followed this event as part of the third-year Human Resource Management unit led by Dr Giovanni Serafini. Thanks to his remarkable experience, Mr Harro Bosma examined cases on the impact of recession, abrupt legislation changes, Brexit, and the pandemic, on HRM. These circumstances must be seen as drivers of change forcing businesses to diversify and enhance their agility and adaptability. During black swan events such as Covid-19, businesses need to strengthen HRM by nurturing trust and engagement across the workforce. In this context, careers should be built with a 'black swan mindset' based on adaptability, resilience, and creativity. This compelling presentation stressed the importance for students to join learning organisations while warning them of the dangers of being in a comfort zone. It was an outstanding event bringing a key industry voice to classes at CITY College, University of York Europe Campus.
17/05/2021
The driving forces of Hospitality: Technology, Innovation and Education
The following event is going to take place in Greek. Παρακολουθήστε την εκδήλωση: Διαδικτυακή Εκδήλωση Οι κινητήριες δυνάμεις της Φιλοξενίας: Τεχνολογία, Καινοτομία και Εκπαίδευση (26 Μαΐου 2021) Προσκεκλημένοι Ομιλητές Natalia Bayona Διευθύντρια του Τμήματος Καινοτομίας, Εκπαίδευσης και Επενδύσεων του Διεθνούς Οργανισμού Τουρισμού, UNWTO Παναγιώτης Αλμυράντης Αντιπρόεδρος της Ευρωπαϊκής Ένωσης Διευθυντών Ξενοδοχείων, Γενικός Διευθυντής Daios Cove Luxury Resort & Villas Ανδρέας Παπαθεοδώρου Καθηγητής, Πανεπιστήμιο Αιγαίου Ομιλητές - Πάνελ Συζήτησης Γιώργος Κουτσοκώστας, ΙΝΣΕΤΕ Διευθυντής Εκπαίδευσης Κύρος Ασφής, Founder of Nea Mesa, Hotel & Tourism Digital Marketing Agency Βάνια Κάμτσιου, Senior Trainer & Founder of Welcome Global Δημήτρης Περράκης, Area Operations Manager Atlantica Hotels and Resorts Νάσος Φανός, Δικηγόρος εξειδικευμένος σε GDPR και σύναψη συμβολαίων φιλοξενίας Δήλωση συμμετοχής Το CITY College, University of York Europe Campus σας προσκαλεί στην Διαδικτυακή Εκδήλωση που διοργανώνει με τίτλο "Οι κινητήριες δυνάμεις της Φιλοξενίας: Τεχνολογία, Καινοτομία και Εκπαίδευση", την Τετάρτη 26 Μαΐου 2021 στις 15:30. Σκοπός της εκδήλωσης είναι η ανάδειξη της χρησιμότητας της τεχνολογίας, της επιτακτικής ανάγκης για καινοτομία και της σωστής εκπαίδευσης για την επίλυση ζητημάτων που έχουν επιδεινωθεί εξαιτίας της πανδημίας και απασχολούν τους Έλληνες ξενοδόχους. Η εκδήλωση αφορά Έλληνες ξενοδόχους, φοιτητές, εκπαιδευτές και επαγγελματίες που δραστηριοποιούνται στον τουρισμό και τη φιλοξενία. Πρόγραμμα Εκδήλωσης * Η εκδήλωση θα πραγματοποιηθεί στα Ελληνικά. 15:30 Χαιρετισμοί - Καθ. Πέτρος Κεφαλάς, Αντιπρόεδρος (Εκπαίδευση), CITY College, University of York Europe Campus 15:40 Ms. Natalia Bayona, Διευθύντρια του Τμήματος Καινοτομίας, Εκπαίδευσης και Επενδύσεων του Διεθνούς Οργανισμού Τουρισμού, UNWTO “Τhe road towards a more conscious, innovative and educated tourism sector” 15:50 Προσκεκλημένος Ομιλητής: κ. Παναγιώτης Αλμυράντης, Αντιπρόεδρος της Ευρωπαϊκής Ένωσης Διευθυντών Ξενοδοχείων, Γενικός Διευθυντής Daios Cove Luxury Resort & Villas “Γενικός Διευθυντής ξενοδοχείου: προκλήσεις και ευκαιρίες” 16:00 Πάνελ συζήτησης: "Ο ρόλος της τεχνολογίας και της καινοτομίας στην Φιλοξενία" Παναγιώτης Αλμυράντης, Αντιπρόεδρος της Ευρωπαϊκής Ένωσης Διευθυντών Ξενοδοχείων, Γενικός Διευθυντής Daios Cove Luxury Resort & Villas Κύρος Ασφής, Founder of Nea Mesa, Hotel & Tourism Digital Marketing Agency Δημήτρης Περράκης, Area Operations Manager Atlantica Hotels and Resorts Νάσος Φανός, Δικηγόρος εξειδικευμένος σε GDPR και σύναψη συμβολαίων φιλοξενίας Συντονιστής: Δρ. Giovanni Oscar Serafini, Αν. Καθηγητής, CITY College, University of York Europe Campus 16:40 Προσκεκλημένος Ομιλητής: κ. Ανδρέας Παπαθεοδώρου, Καθηγητής, Πανεπιστήμιο Αιγαίου «Ο ρόλος της μεταδευτεροβάθμιας εκπαίδευσης στον τουρισμό και τη φιλοξενία» 16:50 Πάνελ συζήτησης: "Ο ρόλος της εκπαίδευσης στον τουρισμό" Γεώργιος Κουτσοκώστας, ΙΝΣΕΤΕ Διευθυντής Εκπαίδευσης Βάνια Κάμτσιου, Senior Trainer & Founder of Welcome Global Ανδρέας Παπαθεοδώρου, Καθηγητής, Πανεπιστήμιο Αιγαίου Συντονίστρια: Δρ. Λεμονιά Παπαδοπούλου - Κελίδου, Λέκτορας, CITY College, University of York Europe Campus 17:30 Κλείσιμο εκδήλωσης Δήλωση συμμετοχής
14/05/2021
Manager of Atlantica Hotels and Resorts delivers online presentation to business students
What are 'The keys to success in Food and Beverage management'? This was the focus of the online presentation delivered Wednesday 21 April 2021 by Mr Dimitris Perrakis (Area Operations Manager, Atlantica Hotels & Resorts) to third-year BA (Hons) Hotel and Hospitality programme students. The event was part of the Food&Beverage Management in Hotels and Hospitality unit taught by Dr Giovanni Serafini. Thanks to the speaker's vast experience, CITY College, University of York Europe Campus students were able to appreciate Mr Dimitris Perrakis' insights on major developments in F&B management. After illustrating the difference in F&B management trends before and after the year 2000, he then focused on the massive impact of Covid-19 on F&B operations. The deep changes caused by the pandemic encompass both F&B products and, most importantly, services. Since contactless services are expected to become the norm, hospitality businesses need to invest in digital services, educate visitors, and employ a talented workforce. Thus, the pandemic urges F&B professionals to be, among others, 'safe environment providers'. The resulting minimisation of human interaction renders the emotional intelligence of hospitality professionals an imperative, now more than ever. Being customer-centric acts as a fundamental organizing and design principle. Guest lectures take place frequently at CITY College, offering students the opportunity to get valuable insights from industry experts.
06/05/2021
Mr Fourtounas participates in Risk Management Workshop organised by the Ministry of National Defence in Athens
Mr. Athanasios Fourtounas, Assistant Professor at our Business Administration & Economics Department, participated as speaker in the Risk Management Seminar organised by the Ministry of National Defense in Athens with a particularly insightful presentation on 'Risk Management and Hybrid Threats'. The successful seminar featured distinguished speakers and was attended by participants from various Greek Ministries as well as representatives from the private sector and it was conducted in a hybrid way (70 participants live and 200 participants online). A real case scenario of Hybrid threats was examined during the workshop by applying all the processes of Risk Management.
26/04/2021
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