News

Online course for students interested in digital and social media marketing

The University of Sheffield International Faculty, CITY College, in association with other four European Universities developed a 6 week online state of the art digital and social media marketing massive online open course (MOOC). The MOOC development is part of a European Founded project (JEMSS) that aims to develop a Joint Masters in Digital and Social Media Marketing. The MOOC and the JEMSS project complement the already strong portfolio of masters provided by the University of Sheffield International Faculty, CITY College. These include among others the MA in Digital Marketing and Social Media delivered in Thessaloniki and Bulgaria. The MOOC course starts online in September 2015 and will equip participants with knowledge of the latest digital and social media marketing techniques, tools and channels. With real case studies from businesses across Europe, you’ll have the opportunity to combine theoretical knowledge with practical skills, whilst navigating the complexities of local market places. Whether you’re a student hoping to enhance your employability or you’re an organisation looking to improve your online marketing strategy, this course promises to develop your knowledge and skill set. So, what will you learn? The programme’s modules include: Why is digital and social media marketing important today and in the future? Understanding different digital channels Buyer persona development How campaigns fit into a wider implementation of the overall organisation strategy Choosing the right digital profiles for the right audience The importance of ongoing monitoring and learning from your engagement With budgets for digital marketing constantly growing, there is an ever increasing pressure on businesses to hire skilled professionals! Don’t miss your opportunity to learn the most effective practices from the best academics across Europe.  Enroll now for your chance to learn the latest in online marketing, improve your employability or enhance your organisation’s online marketing strategy! See the full course break down on the Iversity website. The programme is addressed to final year business students or students interested in pursuing postgraduate studies in digital marketing and do not have a marketing background. For more information on how to get involved in JEMSS or the MOOC testing and development email Dr. Ana Cruz acruz@citycollege.sheffield.eu   This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

09/07/2015

BAED student receives SURE scholarship by the University of Sheffield

Mr Georgios Kladakis Dr Alexandra Prodromidou Mr Georgios Kladakis, undergraduate student at the Business Administration and Economics Department (BAED) and Dr Alexandra Prodromidou, a Lecturer in EU and International Politics at BAED and an Associate Fellow of the Sheffield Political Economy Research Institute (SPERI), received a Sheffield Undergraduate Research Experience (SURE) fund for 2015 to work on a research project on ‘Re-conceptualising democratic participation and citizenship in post-2010 Greece’.  SURE offers funded research scholarships to The University of Sheffield's undergraduate students to work in partnership with an academic on a specific piece of research. The proposed research will focus on the trends in democratic participation and citizenship which have developed since the beginning of the crisis in Greece by looking at the shaping of the voting behavior of Greek voters during the general elections in May and June 2012, as well as, in January 2015. The results of this research are expected to add to our knowledge of the changing conceptualization of democratic participation and citizenship in Greece post-2010.     Many students from the International Faculty have received SURE scholarships in the past and have carried out substantial academic research.

03/06/2015

Workshop on Innovation to Students of the 1st Experiential Learning Primary School in Thessaloniki by Dr Nikolaidis

Dr Dimitrios Nikolaidis, Head of the Business Administration and Economics Department delivered a very interesting and at the same time different Workshop on Innovation to a younger audience than usual. 10-year old primary school students of the 1st Experiential Primary School of Thessaloniki had the opportunity to learn how to express innovative thinking in the 2-hour workshop entitled ‘Imagine. Think. Create. Cultivating Innovation in School’ that took place 20 May 2015. The workshop aimed at cultivating and awakening children’s innovation and business thinking skills by empowering their communication and team works skills, their critical thinking and ability to make decisions as well as follow ethical business practice.   Separated in teams of six, the students worked to solve real prblems, discussed and gave their own solutions and suggestions. All answers were well-defended and in some cases impressive. The students and their teachers enjoyed Dr Nikolaidis’ Workshop and reported that they learnt a lot and enjoyed it at the same time.

22/05/2015

Latest news from Dr Gkasis

Dr Pavlos Gkasis, Lecturer at the Business Administration and Economics Department (BAED) and Associate Fellow of the Sheffield Political Economy Research Institute (SPERI), latest activity at the University of Sheffield includes two lectures he delivered through the ‘Sheffield for the Exchange Lecturers Programme as well as his contribution to one of the university’s blogs. More specifically, Dr Gkasis delivered two lectures on the Greek crisis at the Management School of the University of Sheffield. The first lecture was delivered to students of the MBA programme and the second to students of the MSc in Management programme. Dr Gkasis visited The University of Sheffield under the Exchange of Lecturers programme which is organised annually by the University and the International Faculty.  Furthermore, Dr Gkasis has contributed a blog entry to the SPERI Comment blog on May 6, 2015. Dr Gkasis is addressing the strategies followed by the newly-elected Greek government. Dr Gkasis works on a joined project with the Sheffield Political Economy Research Institute (SPERI) on Greece.

11/05/2015

7th International Strategic People Management Workshop

The Laboratory for Strategic People Management of our Business Department successfully organised the 7th International Strategic People Management Workshop entitled ‘MY JOURNEY to the …TOP. Lessons Learned and Futures to be Written’ on 22 April 2015 at our main campus in Thessaloniki. The event took place in the frame of the Annual MBA Study Week and was endorsed by our Executive Development Institute (EDI). Dr Leslie Szamosi, Co-Director of the Laboratory and Academic Director of the Executive MBA, welcomed the audience to this annual workshop in HRM. The workshop featured three keynote speakers, Mr. Stefanos Oktapodas, Chairman, CEO – Green Cola, Mr. Tasos Kyriakidis, General Manager of Viozokat and Ms. Aimilia Tseima, President and CEO of ATTP who shared their expertise with the audience, as well as their valuable experiences gained throughout their career so far. For the closing discussion, the audience raised a number of issues and questions generating lively debate among the participants. The HR Workshop is organised on an annual basis aiming at promoting the progress of professional human resource management within the region. The event was well-attended by our Executive MBA students, HR professionals and business executives.

29/04/2015

Successful Workshop on Social Entrepreneurship by ASHOKA fellow

Mr. Christian Vanizette More than 140 participants had the opportunity to attend the Workshop on Social Entrepreneurship delivered by Mr. Christian Vanizette, Co-founder of Makesense.org and ASHOKA fellow. The event took place at our main campus in Thessaloniki on 20 April 2015 and was supported by Alexander Innovation Zone and the Marketing Club of the Thessaloniki Technological Institute (TEI) and Thessaloniki Smart Up Innovation Hub. The event drew a full house with students and representatives from companies and organisations attending and participating actively in the workshop. In the frame of the workshop, the ASHOKA team, led by Mr Vanizette, generated and run a very interesting simulated case of social entrepreneurship in which participants had the opportunity to take part and find solutions for real social problems. Ashoka is the largest network of social entrepreneurs worldwide, with nearly 3,000 Ashoka Fellows in 70 countries putting their system changing ideas into practice on a global scale. Mr Vanizette has fostered a global community of thousands of individuals and groups who share a common passion for social change and engage with the goal of solving specific challenges for social entrepreneurs. His carefully thought-through online and offline collaborative processes have allowed any social entrepreneur to submit a challenge to the MakeSense community and tap into its collective wisdom to obtain a satisfying solution within a few days. Dr Nikolaidis, Head of BAED commented: “The Business Administration and Economics Department is pleased - and always aims – to organise events like this workshop, aspiring to enhance social entrepreneurship and shape this kind of culture within our student community and the society in general. This is the only way we can achieve substantial changes in our society that are much needed indeed. Our cooperation with ASHOKA will continue to grow in an attempt for our students, alumni and businesses and organisations in our region to become acquainted with new entrepreneurship models.”   Co-organiser   Sponsors  

23/04/2015

Our students in Bucharest visit Intact Media Group

On 14 March 2015 a group of postgraduate students attending the MA in Marketing, Advertising and Telecommunication in Bucharest visited Intact Media Group one of the leading media agencies in Romania. Escorted by Dr Ana Cruz, 1st - year students were warmly welcomed by Mr. Nicu Damu, Marketing Manager of Euphoria, Antena 2 and GSP TV, who talked to them about strategic issues, the latest developments in media and how the marketing department of a major media group operates. The students were particularly impressed by the presentation and the premises of Intact Media Group. During the visit they also were benefited from the exposure to a real workplace environment. Educative and insightful, the company visit was part of the Advertising and Sales Promotion Management unit led by Dr. Cruz in Bucharest. Several company visits take place in parallel to classes aiming at enhancing the richness of their industry interactions and preparing them to enter the job market.

14/04/2015

Seminar on ‘Coaching for Career Development’ by Mr Lambridis

08/04/2015

BAED students visit Thessaloniki’s Concert Hall

A very interesting company visit took place for our business students who visited Thessaloniki’s Concert Hall, escorted by Dr Ana Cruz, Lecturer at the Business Administration and Economics Department. Mr. Prodromos Monastiridis, Marketing Manager of Thessaloniki’s Conert Hall, shared his valuable expertise with our students. The visit proved to be great insight into organising cultural and commercial events and a unique learning experience in a breath taking venue.

06/04/2015

New Students Club: The Wall Street Finance Club

03/04/2015

Students from Sofia join fellow-students in Thessaloniki to work on CSR project

A group of undergraduate business students studying at the International Faculty, CITY College in Sofia, Bulgaria visited our main campus in Thessaloniki to attend joint classes with Thessaloniki students and work together on a challenging CSR project. The visit took place 26-28 March 2015. In the frame of the visit and within the assessment requirements of the Corporate Social Responsibility (CSR) unit, 2nd level students were required to come up with a business idea that would have a clear social and/or environmental impact and to present it before a panel. Students worked on this project within groups of four. Furthermore each group was required to be a mixed group consisting of students studying in Sofia and Thessaloniki. The results were truly inspiring. Dr Dimitrios Nikolaidis, Head of the Business Administration & Economics Department commented: “I had the opportunity to be a part of and attend some of your classes and working sessions during last week’s Corporate Social Responsibility unit and I would like to commend you all for your high level of responsibility and engagement shown.  I also attended your presentations and I was impressed by your ideas; the passion I saw in your eyes and your willingness to change the region.  For two full days you worked hard and cooperated smoothly with other students from other countries you met for the first time; you argued, agreed and disagreed, but at the end you synthesized, you produced a plan, and you expressed your thoughts in a nicely made visual presentation, as you will all do in the real corporate world in few years from today. Well done to all of you!” The visit of students from Bulgaria was a great opportunity to meet their fellow-students, exchange ideas and experiences, make new friendships and get a true feel of our Faculty’s international character.

02/04/2015

Dr Prodromidou and Dr Gkasis at an international conference in Sheffield next week

Dr Prodromidou and Dr Gkasis A paper by Dr Alexandra Prodromidou and Dr Pavlos Gkasis, both Lecturers at the Business Administration and Economics Department (BAED), will be presented next week at the 65th Political Studies Association (PSA) International Conference on the ‘Debt Crisis- Infused Political Resistance in Greece’. The presentation will be part of a Greek Politics Specialist Group organized panel on ‘Crisis, Austerity and its Discontents: Socio-Economic and Political Factors’.  More information: www.gpsg.org.uk/psa-conference-panels/sheffield-2015/

24/03/2015