News

Guest Lecture on Creativity PR in Action by Ms Manoiu

08/12/2014

Project on viral videos by our students

What makes videos go viral? Marketing students’ creativity was put to the test with this key question. Rather than just writing an essay, final year students of the BA (Hons) in Business Studies (Marketing) programme were asked to develop viral videos for a client, in the frame of ‘Integrated marketing communications’ module led by Dr. Ana Cruz. These included a video focusing on the student life at the International Faculty, CITY College or a viral advert promoting the new postgraduate programme MA in Digital Marketing and Social Media. The viral videos achieved over 4946 views- a remarkably difficult achievement! The project aimed at enhancing the students’ experience, cultural agility and employability. This was a fun and engaging way to learn critically and creatively how theory and research inform practice. 

05/12/2014

Guest Lecture on Evaluating PR Plans by Ms Loparski

03/12/2014

Guest Lecture on PR Plans by Ms Elena Bululete

03/12/2014

Guest Lecture on Advertising Agencies by Dr Grantas

03/12/2014

Company visit to E.J. Papadopoulos biscuit company for our business students

A group of business students from the final year of the BA in Business Studies (Marketing) programme visited the premises of E.J. Papadopoulos SA, one of the leading companies in biscuit industry in Greece. The visit proved to be a truly unique learning experience for our students. The company hosted a factory visit for our students where they had the opportunity to meet Mr. Michael Mavroudis, the company’s Brand Manager, who flew from Athens to Thessaloniki particularly to lead the company visit. Mr. Mavroudis briefed the students and presented an insightful case study on the Caprice brand. Company visits and working with industry are vital to enhance our students’ employability. This year students will develop an integrated marketing communications plan for the company’s brand Caprice. We are looking forward to the creative and freshly baked ideas!

01/12/2014

Guest Lecture on Media Planning & Selection by Dr Nikolaidis

20/11/2014

Guest Lecture on Foreign Exchange Market by Mr Kantartzis

20/11/2014

Company visit to i4G for our BAED students

19/11/2014

Guest lecture on PR Plans by Ms Moraitou

14/11/2014

Guest Lecture on 'The Power of Sales' by Mr Lampoglou

14/11/2014

Presentation: Choosing your Dissertation Research Topic

07/11/2014