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Seminar on 'Leadership Skills Needed for a VUCA World'
In the frame of BAED Seminar Series with subject "Enhancing Employability Skills", the seminar titled: Leadership Skills Needed for a VUCA World (Volatility, Uncertainty, Complexity and Ambiguity) took place on April 8. Undergraduate, Postgraduate and Executive MBA students had the chance to attend this insightful seminar delivered by Mr Nikos Lampridis, founder of @dvisor Learning systems, Certified Trainer and Coach for Top Management Executives, and elaborate on leadership qualities and abilities.
09/04/2014
6th International Strategic People Management Workshop
Registration / Information Tel: 2310 536544 / 528450
04/04/2014
Enhancing cultural agility, communication and teamwork skills
For the purpose of enhancing internationalization the CSR and Ethics unit was delivered both in Sofia and in Thessaloniki. The unit started with 4 weeks of intensive lecturing at both locations. During these 12 hours of CSR students have acquired the foundation and core principles of CSR and ethics. After that students from the Bulgarian campus have travelled to Greece in order to form groups with students from the campus in Thessaloniki. There were 8 groups of 2 students from Bulgaria and 2 students from the International faculty, and 7 groups with 1 student from Bulgaria and 3 students from the International Faculty. During the 4-day period students have joined different lectures, seminars and workshops which were arranged to help them with their CSR group project. The two CSR lecturers, Panagiota Skoulariki and Daniela Koleva were available for questions and discussions all the time, while workshops were delivered to students in order to develop a CSR program for a company. This has proven to be an exceptional experience for all because they had the chance to visit and get familiar with other people with different cultures and to become agile. They met with colleagues from different countries, and got the opportunity to practice their knowledge on teambuilding and teamwork. Boys and girls from different parts of Europe have enhanced their social skills, have encountered diversity and have met with a variety of challenges. It is inevitable to avoid comparison, and students have indeed compared with each other. Some students have shown great leadership skills, others have participated as facilitators and intermediaries. The 4 days of CSR activities have not only built groups and coursework activities but have also built friendships and positive memories. For all lecturers and administration who participated in the organization of this event there were moments of tension and doubts how it will go. In the end we all have had a very good time and remain absolutely positive for the great value for all. All students embraced this initiative and asked to repeat it again next year. You could see the satisfaction level about this new learning experience in their eyes!
02/04/2014
Company Visit at Anatolia Hotel
Students from the MSc in in Management (Leisure and Tourism Management) had a unique learning experience with the company visit at Anatolia Hotel Thessaloniki on Wednesday 26th of March. Students were exposed to the operations, strategic management, marketing and sales of the Hotel. Key managers from across different departments shared with the students their experience and passion for the hospitality industry. For almost 3 hours the company visit provided students with an in-depth exposure of how a customer centered hotel is operated to deliver a truly unique experience to their guests. The Students were also treated to the most delicious local delicacies courtesy of the hotel and their skillful chef making the experience truly unforgettable. Many thanks Anatolia Hotel and especially to Mrs. Kympritou (Sales and reservations Manager) and Mr. Chrysochoidis (General Manager) for sharing your experience, professionalism and passion with us, it was inspiring.
27/03/2014
Company visit at Hyatt Regency
A unique learning experience was offered to our 3rd year students and to those studying Hotel and Hospitality Management with the company visit at HYATT Regency Hotel on Thursday 13 of March. Students were exposed to real management and to real problem solving situations in an organization which is the BRAND in the industry. For almost 3 hours managers for various departments discussed with our students issues of customer relationship management, marketing and sales, recruitment, selection and training of employees. They also had the opportunity to see from first hand how companies are adjusting in the new environment and the new strategies used.
07/03/2014
Dr Prodromidou at the ELIAMEP Symposium
Dr Alexandra Prodromidou, Lecturer of the Business Administration and Economics Department at the University of Sheffield International Faculty, CITY College presented a paper on ‘The Privatisation of DEPA/DESFA through the prism of Greek energy policy’ at the Symposium for PhD candidates and young researchers with interest in Hellenic affairs. The symposium was organised by the Hellenic Foundation for European & Foreign Policy (ELIAMEP) and the Department of European and International Relations (Directorate of Public and International Relations) of the University of Athens and it took place in Athens on 21 and 22 January 2014. The symposium was held in Greek.
04/03/2014
The Enterprising Ideas Business Planning Competition
See More http://enterprise.shef.ac.uk Contact Ms Maria Matiaki mmatiaki@city.academic.gr
27/02/2014
Company Visit at AB Vasilopoulos
3rd Level Management Track and MSc in Logistics & SCM students had the chance to experience a first class tour and presentation at AB VASILOPOULOS warehouses, providing them with the opportunity to combine the theoretical knowledge that was obtained in class with the applied practices examined at premises. The students had the chance to realize how strategic issues, displayed and discussed during the articulated presentation are supported by operational (warehouse) tasks on a daily basis. We would like to express our appreciation to Mr. D. Dakos, Head of Distribution Center (Northern Greece), for accepting us, giving the presentation and the tour to our students.
13/01/2014
Our business students visit the Thessaloniki Concert Hall
Our 3rd level business escorted by their lecturer Dr. Ana Cruz, visited the Thessaloniki Concert Hall, one of the major cultural centres of Thessaloniki, hosting the city's major cultural events. Mr. Makis Monastiridis, Marketing Manager of the Concert Hall, shared with our students the marketing strategy for the promotion of cultural events. The visit took place as part of the Integrated Marketing Communications module. During the visit the students also had a sneak preview of the wonderful stage for 'The Nutcraker' show. This added a festive spice to an insightful company visit.
15/12/2013
Guest lecture on effective event organization
An insightful and practical seminar for Year 3 Marketing students was delivered today by Ms. Monika Nagy, Information Officer at Enterprise Network Europe-Hellas. The practical tips and examples brought to life the key steps and considerations to organize successful events from beginning to end. The seminar is part of a series of guest lectures delivered as part of the Integrated Marketing Communications module. The mixture between the latest theory, research and practice are important aspects to bring closer academia and industry which is critical to enrich our students’ learning experience and improve further their employability.
12/12/2013
The Apprentice Challenge - Game On for our Business Students!
Our third level undergraduate students in the marketing track are now competing in the Apprentice Challenge. The competition, designed by Dr. Ana Cruz, aims to enhance the learning experience in the module ‘Integrated Marketing Communications (ICM)’. The competition is inspired by the popular BBC’s TV show “The Apprentice” where a number of ambitious professionals compete in groups and then individually for a top managerial position. What is it? The IMC Apprentice challenge includes a number of specific group challenges, exercises and workshops carefully designed to support students to better understand and apply basic functions of integrated marketing communications. The challenge as a whole is a competition where the wining group will receive a highly desirable award. Through group work - critical to the success of any Marketing and Communications Manager - the application of theory in practice and healthy competition, the Apprentice challenge aims to motivate students to come prepared to class and to facilitate critically linking theory and practice in real life business cases. Will it enhance employability? Yes, to some extent. An added benefit will be that at the end of the semester the students will have a professional portfolio that they can present to potential employers in interviews. Congratulations to the weekly challenge winners: Week 1-challenge: Communication strategy during crisis This was a surprise challenge. Students prepared two papers beforehand relating to recalling products and saving brands in the face of crisis. In class they had to manage and develop the communications strategy for a well-known business crisis. Team: Challenge! Team members: Semina Michailidou, Voskopoulos Rafail, Sonja Bulajic Their use of theory and insights from the papers supported them in putting together a sound strategy and a coherent message. Week 2-The packaging that sells: from theory to practice (Critically analyzing packaging). Competition in week two was tough so we had two deserving winners. Team: Ane Team members: Elefteria Kyrkou, Anna Koupourtidou and Marianthi Markaki. Their critical analysis and keeping the target audience at the heart of the analysis made them a deserving winner. The team successfully analyzed the bottle of Versace Cristal Noir perfume. Team: Midnight Jackets. Team members: Nina Kostantinidou, Milos Ilic and Petros Skordas, Their analytical and creative presentation of Lady Gaga’s perfume packaging stole the show. Week 3-Images that communicate business messages. A twist to the speaking metaphorically project. Students were required to take three pictures that communicate business messages. One of the pictures had to feature the team and communicate their essence. Do you want to find out what team won this challenge? Watch the space……
12/11/2013
Guest speech by Avon Marketing Manager for our postgraduate students in Bucharest
An insightful guest speech was delivered by Ms Raluca Kisescu, Senior Manager of Commercial Marketing, Avon Romania & Moldova, to our postgraduate students in Bucharest. Ms. Kisescu talked about Avon’s marketing strategy and vision using examples from past Avon campaigns. The presentation was very interactive with students participating, asking questions and generating fruitful discussion with the guest speaker. Ms. Kisescu’s presentation took place in the frame of the ‘Marketing Strategy’ unit led by Mr. Christos Liassides, Director of Postgraduate Studies at BAED. The unit was delivered 25-27 October 2013 in Bucharest and is part of the first year of the MA in Marketing, Advertising & Public Relations programme. Guest speeches take place regularly in the classrooms giving students the opportunity to get market insights from professionals who are experts in their field.
29/10/2013
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