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Guest lecture on effective event organization
An insightful and practical seminar for Year 3 Marketing students was delivered today by Ms. Monika Nagy, Information Officer at Enterprise Network Europe-Hellas. The practical tips and examples brought to life the key steps and considerations to organize successful events from beginning to end. The seminar is part of a series of guest lectures delivered as part of the Integrated Marketing Communications module. The mixture between the latest theory, research and practice are important aspects to bring closer academia and industry which is critical to enrich our students’ learning experience and improve further their employability.
12/12/2013
The Apprentice Challenge - Game On for our Business Students!
Our third level undergraduate students in the marketing track are now competing in the Apprentice Challenge. The competition, designed by Dr. Ana Cruz, aims to enhance the learning experience in the module ‘Integrated Marketing Communications (ICM)’. The competition is inspired by the popular BBC’s TV show “The Apprentice” where a number of ambitious professionals compete in groups and then individually for a top managerial position. What is it? The IMC Apprentice challenge includes a number of specific group challenges, exercises and workshops carefully designed to support students to better understand and apply basic functions of integrated marketing communications. The challenge as a whole is a competition where the wining group will receive a highly desirable award. Through group work - critical to the success of any Marketing and Communications Manager - the application of theory in practice and healthy competition, the Apprentice challenge aims to motivate students to come prepared to class and to facilitate critically linking theory and practice in real life business cases. Will it enhance employability? Yes, to some extent. An added benefit will be that at the end of the semester the students will have a professional portfolio that they can present to potential employers in interviews. Congratulations to the weekly challenge winners: Week 1-challenge: Communication strategy during crisis This was a surprise challenge. Students prepared two papers beforehand relating to recalling products and saving brands in the face of crisis. In class they had to manage and develop the communications strategy for a well-known business crisis. Team: Challenge! Team members: Semina Michailidou, Voskopoulos Rafail, Sonja Bulajic Their use of theory and insights from the papers supported them in putting together a sound strategy and a coherent message. Week 2-The packaging that sells: from theory to practice (Critically analyzing packaging). Competition in week two was tough so we had two deserving winners. Team: Ane Team members: Elefteria Kyrkou, Anna Koupourtidou and Marianthi Markaki. Their critical analysis and keeping the target audience at the heart of the analysis made them a deserving winner. The team successfully analyzed the bottle of Versace Cristal Noir perfume. Team: Midnight Jackets. Team members: Nina Kostantinidou, Milos Ilic and Petros Skordas, Their analytical and creative presentation of Lady Gaga’s perfume packaging stole the show. Week 3-Images that communicate business messages. A twist to the speaking metaphorically project. Students were required to take three pictures that communicate business messages. One of the pictures had to feature the team and communicate their essence. Do you want to find out what team won this challenge? Watch the space……
12/11/2013
Guest speech by Avon Marketing Manager for our postgraduate students in Bucharest
An insightful guest speech was delivered by Ms Raluca Kisescu, Senior Manager of Commercial Marketing, Avon Romania & Moldova, to our postgraduate students in Bucharest. Ms. Kisescu talked about Avon’s marketing strategy and vision using examples from past Avon campaigns. The presentation was very interactive with students participating, asking questions and generating fruitful discussion with the guest speaker. Ms. Kisescu’s presentation took place in the frame of the ‘Marketing Strategy’ unit led by Mr. Christos Liassides, Director of Postgraduate Studies at BAED. The unit was delivered 25-27 October 2013 in Bucharest and is part of the first year of the MA in Marketing, Advertising & Public Relations programme. Guest speeches take place regularly in the classrooms giving students the opportunity to get market insights from professionals who are experts in their field.
29/10/2013
Induction Day 2013 for the MA in Marketing, Advertising & PR in Bucharest
The Induction Day for our postgraduate programme MA in Marketing, Advertising & Public Relations in Bucharest took place on the 24th of October 2013 at the premises of SNSPA university, our partner institution in Romania. The new Master’s students of the MA in Marketing, Advertising & Public Relations were warmly welcomed by Mr Chris Liassidis, Senior Lecturer and Director of Postgraduate Programmes at BAED, Ms Alina Bargaoanu, Rector of SNSPA and Ms Nicoleta Corbu, Dean of the Communication and Public Relations Faculty of SNSPA, and Ms Alina Vasile, Country Manager of the International Faculty in Bucharest. The postgraduate induction day in Bucharest, in Antena 3 channel. The induction day sessions included introduction to the academic activities and procedures and presented our students in Bucharest with the opportunity to meet their professors and fellow-students and prepare themselves for the academic year to follow. In the frame of the induction, Ms Claudia Vasile, graduate of the program spoke to the students about her experience while studying for the course and encouraged them to enjoy the academic year ahead. The induction day was followed by the first weekend of classes of the first module of the programme on ‘Strategic Marketing’.
28/10/2013
Business Seminar on How to Finance an Entrepreneurial Idea!
Mr Christos Papanikolaou On 24 October 2013 students and alumni of the Business Administration and Economics Department had the opportunity to attend a very interesting seminar on funding opportunities for start-ups. The seminar was delivered by Mr. Christos Papanikolaou, Owner and CEO of Opto Hellas, Executive Member of the B.o.D. of the Greek International Business Association (SEVE) and Head of SEVE Next Generation (Sevenagers). Mr. Papanikolaou presented to the students a new initiative by SEVE which invites young people to submit business ideas for new ventures, products and services to be examined, evaluated and financed by SEVE. BAED students interested in this initiative submitted their business idea explaining why they think it is a winning idea worth investing in. This was a great funding opportunity for those seeking to create their own business and looking for funding opportunities at the same time. Mr. Papanikolalou talked to the students about start-ups and what it takes to launch a business as well as the Next Generation entrepreneurs training provided by SEVE. The event concluded with an interesting discussion between our students and the speaker, since funding a new business is one of new entrepreneurs’ major concerns.
23/10/2013
Guest Lecture on Event Management for our postgraduate students in Bucharest
Ms. Elena Bululete, Partner and PR Consultant at Conan PR, delivered a highly practical and interesting guest lecture in Bucharest entitled "Managing Events-A practical guide to success". Ms. Bululete shared with our MA in Marketing, Advertising and PR students details, best practice and practical tips that had helped put together the hugely successful AdPrint European Festival. This inspirational guest lecture took place on the 21st of September and was part of the Festivals and Events Management unit delivered in Bucharest. Guest lecturing from high profile practitioners provides an excellent opportunity to enhance our students' employability, learning experience, professional network and is in line with the International Faculty's aim to bring academia and industry closer together.
07/10/2013
Congratulations to Dr. Kapoulas and Miljana Mitic on their Highly-Read Article in International Academic Journal
Mr. Alexandros Kapoulas Congratulations to Dr Alexandros Kapoulas, Lecturer at our Business Administration & Economics Department and to Ms Miljana Mitic, PhD candidate at our research centre, SEERC, whose article on ‘Understanding challenges of qualitative research: rhetorical issues and reality traps’ (Kapoulas & Mitic 2012) appears among the most highly downloaded articles published in the recent years. The article has been published by Emerald’s international academic journal, Qualitative Market Research and has received 1302 downloads to date, being read at an international level. The authors received congratulations from the journal’s editor on their achievement. It is a remarkable academic achievement indeed for academics from the International Faculty to receive such acknowledgement at an international level, a fact that reflects the high-calibre of our faculty members. The QRM journal is considered one of the best in the field and continues to attract researchers, practitioners and academics from around the world allowing it to maintain a high quality research output.
24/09/2013
New Postgraduate Programme in Digital Marketing and Social Media
Keeping up with the latest trends in marketing field, our Business Administration & Economics Department (BAED) introduces a new postgraduate programme recently added to its postgraduate portfolio: the MA in Digital Marketing and Social Media.
15/07/2013
BAED participates in 'Strategica International Conference' in Bucharest
Lecturers and postgraduate students from our Business Administration & Economics Department (BAED) participated in the first edition of the Strategica International Academic Conference that took place in Bucharest, Romania, representing the International Faculty. The event took place at the National University of Political and Administrative Studies, June 27-28, 2013.
08/07/2013
HR Seminar by Dr. Leslie Szamosi in Sofia
At times of crisis when the majority of companies focus on downsizing, investing in talent management becomes even more important for businesses’ performance and success. This was the topic discussed by Dr. Leslie Szamosi, Academic Director of the Executive MBA programme, in the HR seminar he delivered in Sofia, Bulgaria. The event took place on 11th of June at the Kempinski Hotel Zografski.
25/06/2013
The Innovation Challenge 2013 Competition
The competition ‘Innovation Challenge 2013’ was officially launched in Sofia on the 13th of June 2013 with a special event that was opened with a business seminar by Mr. Stelios Kehaghias, Senior Lecturer at our Business Administration and Economics Department, themed “Innovate or Die”. The event took place at the Kempinski Hotel Zografski.
21/06/2013
Seminar on Hotel and Hospitality Industry by Dr. Dimitrios Nikolaidis for our postgraduate students in Bucharest
On 27th May 2013 Dr Nikolaidis, Head of the Business Administration and Economics Department, delivered an interesting seminar entitled ‘The Hotel and Hospitality Industry: A need for new direction; A need for new philosophy’ at the partner institute of the International Faculty in Bucharest, the SNSPA University. Dr Nikolaidis focused his presentation on contemporary issues in hotel industry, emphasising how customer satisfaction can build strong customer relationships. He pointed out that strong customer relationships combined with innovative service management is a valuable competitive advantage for any company in this industry. The need for a new philosophy and new direction is vital for companies that wish to stand out according to Dr Nikolaidis. The event was well-attended by more than 60 students. The seminar took place in the frame of University of Sheffield programmes offered by the International Faculty in Bucharest.
06/06/2013
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