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Guest lecture by Dr. Nikolaidis on Service Development
A very interesting guest lecture entitled ‘Developing your Service — Time to Reassess, Time to Differentiate’ was delivered by Dr. Dimitrios Nikolaidis, Head of Business Administration and Economics Department. The lecture was addressed to 2nd year Greek stream business students and took place on 23 April in the context of the unit ‘Principles of Marketing’. In his presentation Dr. Nikolaidis underpinned the importance of services and the necessity for today’s businesses to reassess their services strategy, upgrade their services standards and differentiate themselves from competitors by increasing customer satisfaction. Students enjoyed the guest lecture that ended with an open discussion with the lecturer.
14/05/2013
Training workshops for Fibank and EAGLE Mobile by Dr. Nikolaidis in Tirana
On 9 of May 2013 Dr. Dimitrios Nikolaidis, Head of our Business Administration & Economics Department (BAED) delivered two training workshops to groups of executives at two major companies of Tirana, Fibank (Financial Investment Bank) and EAGLE Mobile. The 2-hour workshop themed ‘From Customer Satisfaction to Customer Loyalty: From Theory to Practice’ focused on the concept of service quality and its influence to customer satisfaction and retention and touched upon a series of related issues such as the marketing service triangle, factors that influence customer satisfaction, the new era of marketing services and the importance of customers. Dr. Nikolaidis enhanced his presentation with real cases and examples that participants found particularly useful. The executive groups that attended the workshops from Fibank and EAGLE Mobile were representatives from the companies’ marketing department, customer relations, HR department, sales and technical support. All participants found the workshop very interesting and educative and thanked Dr. Nikolaidis for his lively presentation.
14/05/2013
Seminar on ‘Developing New Products as growth strategy’ by Dr Nikolaidis in Tirana
Dr. Dimitrios Nikolaidis, Head of the Business Administration and Economics Department and Senior Lecturer in Marketing Communications delivered a very successful seminar on New Product Development (NPD) in Tirana on 9 May 2013 at the premises of the International Faculty’s partner institute in Albania, The American University of Tirana (UAT). Dr. Nikolaidis focused his presentation on how new product and service development can prove a very successful growth strategy for businesses even in times of crisis. He presented the whole process of NPD: from idea generation, to market research, to the design production of the product and final evaluation. Dr. Nikolaidis noted that this strategy requires a strong understanding of the existing market and also require pairing the right strategy to product growth objectives. He also mentioned that such an investment usually involves a level of risk but, if businesses work methodically, it generates substantial profits. The event more than 100 participants coming from the fields of business, industry and academia, who found Dr Nikolaidis’ presentation particularly interesting. The seminar took place in the frame of the University of Sheffield postgraduate programmes delivered in Tirana by the University’s International Faculty, CITY College.
13/05/2013
Company visit at Polis Convention Centre in Thessaloniki
Our Business Administration & Economics Department first year bachelors students organised a company visit at ‘Polis Convention Centre’, 23 April 2013. The students, escorted by Mr. Stelios Kehaghias , Senior Lecturer at the Department, were given a short tour of premises of ‘Polis’. The centre’s representative talked to the students about the centre’s philosophy, aims and marketing strategy. The students were impressed by the facilities of Polis and found the information on the way the centre operates very interesting. Polis Convention Centre is a luxurious centre located in the outskirts of Thessaloniki and hosts conferences, as well as social events. Company visits take place during each academic year and aim at bringing students closer to the real-life business world.
25/04/2013
BAED students visit NOESIS Museum in Thessaloniki
On Wednesday 20th March 2013 a group of postgraduate students from the Business Administration and Economic Department (BAED) made a field trip to NOESIS, the Science Center and Technology Museum in Thessaloniki. The visit took place as additional activity of the “Festivals and Events Management” module. Accompanied by the module leader, Dr Ana Cruz , the students met Dr. Tanya Kiriakidou, project manager for radio Awards at Noesis who shared insights into the organization of the Radio Awards in Greece. Radio Awards is a contest organized by Noesis aiming at honoring the best radio station and presenter in Greece and Cyprus. Students contributed creative ideas that are considered to be implemented in next year's Awards. They also enjoyed the interactive exhibitions, the planetarium and a very thrilling ride in the simulator! The students enjoyed this field trip experience and had the opportunity to get first-hand information about the organization of the radio awards. The International Faculty is always happy to give its students the opportunity to visit organizations and take a glimpse on real life business environments.
07/04/2013
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