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Guest Lecture: Digital and Strategic Marketing for B2Bs - The case of Versiv Composites
4 December 2024
27/11/2024
Presentation: M. Arabatzis S.A. - Hellenic Dough: A Success Story Organizational Behavior Insights
22 November 2024
15/11/2024
Online Presentation: Business Organisations: Insights into Management, Leadership, and Organisational Dynamics
21 November 2024
13/11/2024
Presentation by VIPA Group, a global leader in recycling, for CITY College Business students
Students from our Business Administration & Economics Department had the opportunity to get valuable insights through a presentation by the management team of VIPA Group, highlighting the company's management principles and success story. VIPA Group is a European multinational company, based in Lausanne, Switzerland, with a leading position in the global recycling and recovered material trading sectors. The event, titled on "Exploring Modern Management Principles: A Deep Dive into VIPA Group's Success Story" was truly impactful, with VIPA Group's leadership providing invaluable insights into their innovative organisational structure, leadership practices, and strategic approach - all deeply rooted in their commitment to sustainability. A special thanks to Theodoros Panagiotopoulos - People Operations Manager, and Dimitra Karathanasi - HR Business Partner, for their openness and expertise, and for inspiring our students with their knowledge and experience! This event was a pivotal component of the Principles of Management module, led by Giovanni Oscar Serafini, aimed at connecting classroom learning with real-world business insights. It was an exceptional opportunity for students to engage directly with industry leaders and gain a deeper understanding of modern management in action.
12/11/2024
International Business Strategy Workshop
22 November 2024
11/11/2024
Company visit at ALUMIL by our Business Students
Unveiling the Culture and Values Driving Global Success of a Global Leader: A day at Alumil Plant in Kilkis The visit to Alumil's Kilkis Plant represents an outstanding learning experience allowing our students to explore firsthand how Alumil, a leader in the aluminium industry, integrates cutting-edge practices, a dynamic culture, and core values to create unparalleled global success. This is a unique opportunity to delve into the real-world application of Organizational Behaviour principles and to understand what drives innovation and performance in a top-tier company. We thank Alumil for offering our students the chance to see theory and practice merge at one of the industry's most forward-thinking firms.
04/11/2024
Presentation: Exploring Modern Management Principles: a Deep Dive into VIPA Group's Success Story
7 November 2024
01/11/2024
Guest Lecture: Strategic Marketing for charities: Driving Loyalty, motivation, and challenging the Status Quo
6 November 2024
01/11/2024
Practicum for Boroume – Raising Awareness and Driving Volunteer Recruitment
Discover how our students’ impactful work drove real-world change! Undergraduate students from our Business Administration & Economics Department supported Boroume to reduce food waste and recruit volunteers with creative viral videos and a strategic social media plan. The activities took place as part of their Practicum final-year project. Two teams of students took on an impactful practicum project for Boroume, a leading Greek non-profit dedicated to reducing food waste and fighting hunger. The project’s primary objective was to create awareness around food waste and increase volunteer recruitment for Boroume’s Farmers’ Market actions, where surplus food is saved and redistributed to charities and people experiencing food poverty. The students delivered six creative viral videos that addressed themes such as the journey of food waste, environmental impact, and informative videos about volunteering at Boroume. They also tackled common misconceptions about food waste through humor, informative and myth-busting content. In addition to the video content, the teams developed a comprehensive social media strategy that included a series of engaging posts, impactful images, and a well-structured social media schedule to ensure consistent messaging and high visibility. Value for Boroume Boroume gained a fresh, innovative campaign designed to engage the public and attract more volunteers. The content generated by the students provided Boroume with valuable resources to expand their digital presence, raise awareness on food waste, and drive impactful community engagement. The tailored social media schedules were practical and ready for immediate implementation. Value for Students This practicum offered our students an invaluable opportunity to apply their marketing knowledge to a real-world cause, honing their skills in video production, social media management, and digital strategy development. They were able to build impressive portfolios and develop professional networks, positioning themselves for future career success. An extra for the students was experiencing volunteering first hand at Boroume’s farmer market action which they really enjoyed. "The work done by CITY College students was outstanding," said Boroume’s representative. "Their content was creative and insightful, and the social media schedules were not only well-designed but practical and easy to implement. We strongly encourage other companies and NGOs to collaborate with CITY College on future practicum projects, as we gained tremendous value from this experience." Dr. Ana Cruz, the practicum’s supervisor added “I was really inspired by the students' work. They really learned and enjoyed the experience. Students were highly motivated and went the extra mile because they believed in the cause and working in a project with real social impact.” This practicum not only benefited Boroume but also highlighted the significant impact that students can have when applying their skills to real-world challenges. Well done to our students involved in these projects for their excellent and impactful work! For companies interested in assigning a practicum project to our students If you are interested for your organisation to be part of a practicum project please contact us (career@york.citycollege.eu). What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
30/10/2024
Shaping the Future of Marketing: CITY College students offering innovative strategies for KONVA’s product launch
Real-life experience: students collaborated with a leading company to develop a marketing strategy for a new product line. Cutting-edge solutions: leveraging influencer marketing, social media campaigns and fitness-related events students targeted at engaging health-aware consumers. Industry collaboration: the collaborating company’s active involvement provided valuable insights and real-time feedback, enhancing the students’ professional development. As part of their third-year Business Studies programme, undergraduate students of the Business Administration and Economics Department engaged in a real-world consultancy project in collaboration with KONVA AEBE, a leading Greek company in the seafood industry. KONVA, known for its population brands TRATA and Flokos, sought fresh promotional strategies for its new product line, TRATA High Protein Meals. The students’ task was to develop a comprehensive and cost-assessed 12-month promotional plan aiming at raising brand awareness, increasing sales and enhancing KONVA’s brand image. Focusing on the suggested by the company target population of Greek consumers aged 18-43, passionate about fitness and wellness, the students proposed a variety of strategies including social media marketing, influencer partnerships, event marketing and strategic alliances. Under the supervision of Dr. Fenia Mavrodi, the students conducted thorough primary and secondary research, exploring marketing trends and consumer preferences in Greece. Their innovative strategies aligned with modern digital marketing trends, including Instagram and TikTok content creation, giveaways and fitness-related events. Ms Gianna Tzika, CEO of KONVA, and Ms Korina Matsouka, Marketing Manager of KONVA, were actively involved in guiding and supporting the students’ research and recommendations. This hands-on project allowed students to apply their academic knowledge to solve real-life business challenges and gave them the opportunity to work closely with a company and its key-stakeholders; hence offering valuable insights into the professional world of marketing and brand promotion. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
24/09/2024
Real-World Business Challenge: CITY College Students Partner with Fintech Leader Credissimo
Final-year students from the Business Administration and Economics Department at CITY College had a unique opportunity to dive into the fast-paced world of fintech. Through a hands-on collaboration with Credissimo, a top fintech company from Bulgaria, they worked on a real project that bridged academic knowledge with practical business challenges. Tasked with developing a financial product tailored to 18-25-year-olds, students were mentored by Mr. Emil Iliev, Marketing Manager at Credissimo. Their journey included conducting an online survey and performing competitive analysis, overcoming real-world obstacles such as limited access to financial data and the unique income patterns of their target audience. The final proposals were presented to Mr. Iliev and Ms. Neeva, Chief Legal Officer at Credissimo, who praised the students' innovative solutions, analytical depth, and professionalism. Credissimo’s leadership expressed enthusiasm about future collaborations, reinforcing the value of hands-on experience in shaping the next generation of business leaders. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
17/09/2024
Real-life project for Cetracore-Jetoil SA: CITY College Students Tackle ESG Reporting
Empowering Future Green Leaders: CITY College Students Tackle ESG Reporting for Cetracore-Jetoil SA For undergraduate students, few opportunities are as impactful as working on a real-life project with an oil company. In line with CITY College’s mission to bridge academia with industry and its commitment to the public good, final-year students from the Business Administration and Economics Department embarked on a groundbreaking project: drafting an ESG (Environmental, Social, and Governance) report for Cetracore-Jetoil SA. Under the supervision of Dr. Alexandra Prodromidou, the students utilised the ESG framework to assess the company’s current sustainability practices and reporting standards. By conducting in-depth interviews and consultations with internal and external stakeholders, the students explored the company’s sustainability vision and needs. They also received strategic input from the University of York Sustainability Clinic on how to avoid greenwashing, ensuring their proposals were both ethical and forward-thinking. With invaluable guidance from Ms. Despoina Papadopoulou, Biofuels & Sustainability Specialist and Mr. Dimitris Boufeas, Head of Imports and Exports and Biofuels of Cetracore-Jetoil SA’s biofuels and sustainability team, the students gained first-hand experience in addressing key sustainability challenges shaping the energy sector’s future. Their final draft ESG reports provided the company with rigorous, research-based recommendations, contributing directly to Cetracore-Jetoil’s environmental, social, and governance initiatives. Ms Despoina Papadopoulou commented: “Collaborating with CITY College on the creation of our draft ESG report was a truly impressive experience. The students demonstrated a high level of professionalism, delivering a well-structured and inclusive report that exceeded our expectations. Their attention to detail and thorough research highlighted their commitment and understanding of the project. We are grateful for this valuable partnership and look forward to future collaborations." What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
16/09/2024
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