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Shaping the Future of Marketing: CITY College students offering innovative strategies for KONVA’s product launch
Real-life experience: students collaborated with a leading company to develop a marketing strategy for a new product line. Cutting-edge solutions: leveraging influencer marketing, social media campaigns and fitness-related events students targeted at engaging health-aware consumers. Industry collaboration: the collaborating company’s active involvement provided valuable insights and real-time feedback, enhancing the students’ professional development. As part of their third-year Business Studies programme, undergraduate students of the Business Administration and Economics Department engaged in a real-world consultancy project in collaboration with KONVA AEBE, a leading Greek company in the seafood industry. KONVA, known for its population brands TRATA and Flokos, sought fresh promotional strategies for its new product line, TRATA High Protein Meals. The students’ task was to develop a comprehensive and cost-assessed 12-month promotional plan aiming at raising brand awareness, increasing sales and enhancing KONVA’s brand image. Focusing on the suggested by the company target population of Greek consumers aged 18-43, passionate about fitness and wellness, the students proposed a variety of strategies including social media marketing, influencer partnerships, event marketing and strategic alliances. Under the supervision of Dr. Fenia Mavrodi, the students conducted thorough primary and secondary research, exploring marketing trends and consumer preferences in Greece. Their innovative strategies aligned with modern digital marketing trends, including Instagram and TikTok content creation, giveaways and fitness-related events. Ms Gianna Tzika, CEO of KONVA, and Ms Korina Matsouka, Marketing Manager of KONVA, were actively involved in guiding and supporting the students’ research and recommendations. This hands-on project allowed students to apply their academic knowledge to solve real-life business challenges and gave them the opportunity to work closely with a company and its key-stakeholders; hence offering valuable insights into the professional world of marketing and brand promotion. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
24/09/2024
Real-World Business Challenge: CITY College Students Partner with Fintech Leader Credissimo
Final-year students from the Business Administration and Economics Department at CITY College had a unique opportunity to dive into the fast-paced world of fintech. Through a hands-on collaboration with Credissimo, a top fintech company from Bulgaria, they worked on a real project that bridged academic knowledge with practical business challenges. Tasked with developing a financial product tailored to 18-25-year-olds, students were mentored by Mr. Emil Iliev, Marketing Manager at Credissimo. Their journey included conducting an online survey and performing competitive analysis, overcoming real-world obstacles such as limited access to financial data and the unique income patterns of their target audience. The final proposals were presented to Mr. Iliev and Ms. Neeva, Chief Legal Officer at Credissimo, who praised the students' innovative solutions, analytical depth, and professionalism. Credissimo’s leadership expressed enthusiasm about future collaborations, reinforcing the value of hands-on experience in shaping the next generation of business leaders. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
17/09/2024
Real-life project for Cetracore-Jetoil SA: CITY College Students Tackle ESG Reporting
Empowering Future Green Leaders: CITY College Students Tackle ESG Reporting for Cetracore-Jetoil SA For undergraduate students, few opportunities are as impactful as working on a real-life project with an oil company. In line with CITY College’s mission to bridge academia with industry and its commitment to the public good, final-year students from the Business Administration and Economics Department embarked on a groundbreaking project: drafting an ESG (Environmental, Social, and Governance) report for Cetracore-Jetoil SA. Under the supervision of Dr. Alexandra Prodromidou, the students utilised the ESG framework to assess the company’s current sustainability practices and reporting standards. By conducting in-depth interviews and consultations with internal and external stakeholders, the students explored the company’s sustainability vision and needs. They also received strategic input from the University of York Sustainability Clinic on how to avoid greenwashing, ensuring their proposals were both ethical and forward-thinking. With invaluable guidance from Ms. Despoina Papadopoulou, Biofuels & Sustainability Specialist and Mr. Dimitris Boufeas, Head of Imports and Exports and Biofuels of Cetracore-Jetoil SA’s biofuels and sustainability team, the students gained first-hand experience in addressing key sustainability challenges shaping the energy sector’s future. Their final draft ESG reports provided the company with rigorous, research-based recommendations, contributing directly to Cetracore-Jetoil’s environmental, social, and governance initiatives. Ms Despoina Papadopoulou commented: “Collaborating with CITY College on the creation of our draft ESG report was a truly impressive experience. The students demonstrated a high level of professionalism, delivering a well-structured and inclusive report that exceeded our expectations. Their attention to detail and thorough research highlighted their commitment and understanding of the project. We are grateful for this valuable partnership and look forward to future collaborations." What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
16/09/2024
Practicum project for Sani/Ikos Group by our final-year Business Students
An exciting visit at Sani Resort in the context of our final year business students’ practicum projects. Our students had the opportunity to work on a real-life project for Sani/Ikos Group, an innovative and fast-growing group of luxury resorts in unique beachfront locations in the Mediterranean A rewarding learning experience: application of knowledge in the ‘real-world’ while working in close cooperation with business experts Undergraduate students of the Business Administration and Economics Department of CITY College, University of York Europe Campus, had the opportunity to get first-hand field experience by working on a real-life project with Sani/Ikos Group, an innovative and fast-growing group of luxury resorts in unique beachfront locations in the Mediterranean. This invaluable learning opportunity featured the presentation of the outcomes of their projects together with an unforgettable company visit to Sani Resort in Chalkidiki on Friday 31 May! Students gained invaluable insights into the resort's global success, driven by meticulous attention to detail, passionate hospitality, innovation, and environmental stewardship. They also had the opportunity to present the outcome of their practicum projects. The tour provided a first-hand look at Sani Resort's commitment to exceeding expectations. This company visit, part of third-year action learning projects supervised by Dr. Giovanni Oscar Serafini, offered a unique opportunity for students to learn from and engage with industry leaders. This project was undertaken as part of the Practicum, a key component of all Bachelor's programmes in the Business Department.The Practicum provides students with an opportunity to learn new skills, work closely with professionals from various industry sectors, build employability skills and competencies, and have a rewarding learning experience during their studies at CITY College, University of York Europe Campus. Special thanks to the Sani/Ikos Group We would like to express our most sincere gratitude to the Sani/Ikos Group team for their openness in sharing their best practices and for their exceptional hospitality during our student visit to Sani Resort in Chalkidiki. What is the Practicum? Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability. They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring. The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.
04/06/2024
A Day at SANI Resort in Chalkidiki - Exploring Hospitality Excellence
31 May 2024 Experience luxury hospitality firsthand at SANI Resort in Chalkidiki! This unique company visit offers students insight into a top-tier establishment's operations. Participants interact with executives from various departments, gaining valuable industry knowledge.
28/05/2024
Guest Lecture: Transforming Guest Experiences and Empowering Employees
21 May 2024
20/05/2024
Guest Lecture: MED - The Creation of a Greek Fashion Brand
21 May 2024
17/05/2024
Guest Lecture: Crafting service excellence and seamless experiences: Uniting marketing and product in customer journeys
22 May 2024 Customer journey maps and their use as a collaboration tool The different product development stages how marketing can help The use of customer insights across end-to-end journey
15/05/2024
Guest Lecture: From Chaos to Cohesion: Transforming Student Information Systems in Higher Education
14 May 2024
13/05/2024
Join Students' Debate Session! | Student Spring Symposium 2024
Wednesday, 15 May 2024
10/05/2024
Our business students visit their ‘client-company’, Jetoil, in the context of the Practicum project
On 10 April 2024 our business students visited the headquarters of their ‘client-company’, Jetοil, in Kalochori to engage with representatives and gather more information and insights for their final year practicum project. Working on an ESG reporting project they met with Ms. Despoina Papadopoulou and Mr. Dimitris Boufeas and devled into the realm of biofuels and sustainability. From insightful discussions to panoramic views atop oil tanks, every moment was a blend of knowledge and inspiration. We are honoured to collaborate with esteemed industry partners in fostering environmental and societal sustainability through our students' practicum projects.
30/04/2024
Guest Lecture: Data-Powered HR: Lessons from Altair's Analytics Approach
15 May 2024
30/04/2024
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